Buying Local Podcast · Episode 31 · June 24, 2025 · 36 min

Buying Local S3E31: Franchise Fundamentals with Janice Durant

In this episode of the Buying Local Podcast, your host Mike Nelson sits down with Janice Durant, Chief Franchise Matchmaker at New Trails Business Consultants. Tune in as they discuss franchise matchmaking, the real cost and mindset behind starting a franchise, how the trades are opening new doors for entrepreneurs, and more! Find the Buying Local Podcast on YouTube, Spotify, Apple Podcasts, and Rumble. Connect with Janice at newtrailsbusiness.com or on LinkedIn. 0:00 Welcome and Host Introduction 0:14 Meet Janice Durant 1:07 What Franchise Matchmaking Is 3:16 Helping Businesses Franchise 6:02 Franchise Rules and Costs 7:34 Who Succeeds in Franchising 10:10 Janice’s Sales Journey 13:23 Starting New Trails 15:49 Overcoming Fear and Doubt 17:22 Startup Costs and Financing 20:22 Backyard Eggs and Perspective 21:12 The Franchise Discovery Process 23:35 Hot Franchise Trends 26:21 Scaling Without Doing the Work 27:16 Home Services and Trades 30:01 Learn While You Earn 32:11 Franchise vs. License 34:03 Success Rates and Resources 35:38 Closing Thoughts and Thank You