Earned: Unlocking the Power of the Creator Economy · Episode 74 · April 4, 2023 · 35 min

74 - Dr. Brent Ridge and Josh Kilmer-Purcell, Beekman 1802

In Ep. 74 of Earned, we sit down with Dr. Brent Ridge and Josh Kilmer-Purcell, the incredible founders of goat milk-powered skincare line Beekman 1802. To start, we explore why Brent and Josh are so eager to pursue new, varied opportunities, such as starring in their own reality TV show, *WINNING* Season 21 of The Amazing Race, and authoring best-selling memoirs, to name just a few. We then dive into the couple's rural backgrounds, and learn why they decided to purchase the 19th-century Beekman Mansion in upstate New York. Brent and Josh share the story of how helping out their neighbor, Farmer John (and his goats), in the wake of the devastating 2008 recession eventually inspired the creation of the Beekman 1802 brand. Next, they reveal the impact that having their own TV show, and winning The Amazing Race, had on their brand and community. We step back to their early days building Beekman 1802, and hear how their ambitions have evolved after surpassing $150 million in revenue and accepting a $100 million investment from Eurazeo. To close the show, Josh and Brent explain why kindness is the core tenant of their brand and company culture, and the couple reveals their best advice for maintaining a healthy personal and professional relationship. In this episode, you will learn: Why Brent & Josh took advantage of every opportunitiy to grow awareness around Beekman 1802 Why kindness is the core tenant of Beekman 1802's brand and company culture How the "51% rule" can help maintain a strong working (and personal) relationship Key Takeaways [00:53] Why Brent & Josh take advantage of every opportunity [05:13] The origin story of Beekman 1802 [11:05] The impact that Brent & Josh's reality TV show—and *winning* The Amazing Race—had on brand awareness [16:59] How Brent & Josh scaled and sold Beekman 1802, and their ambitions for the future [24:01] Why kindness lies at the heart of the brand and company culture [29:28] The 51% rule for maintaining a positive working (and personal) relationship Resources: Beekman 1802 Connect with the Guest(s): Josh's LinkedIn Brent's LinkedIn Connect with Conor Begley & CreatorIQ: Conor's LinkedIn - @conormbegley CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @TribeDynamics CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ