Earned: Unlocking the Power of the Creator Economy · Episode 81 · May 23, 2023 · 39 min

81 - Dr. Jason Wersland, Therabody

In Ep. 81 of Earned, Conor chats with Dr. Jason Wersland, founder and Chief Wellness Officer of tech wellness brand Therabody. We start by unpacking Jason's background, and hear how he transitioned from construction worker to chiropractor. Next, Jason shares how his painful recovery from a motorcycle accident inspired the invention of the cult-favorite Theragun, the hand-held, percussive massage therapy device beloved by athletes and regular folks alike. We learn how the Theragun struggled at first to gain traction among fellow chiropractors and physical therapists, until the "Kyrie moment" from the 2016 NBA finals skyrocketed the product's sales overnight, cementing Theragun as a mainstay in the professional sporting world and beyond. We then take a step back, and Jason tells us the interesting story of how he first met Ben Nazarian, Therabody's co-founder and former CEO, before explaining why the Theragun is "not just for athletes," having earned endorsements (and investments) from celebrities like Karlie Kloss and Kevin Hart. To close the show, Jason emphasizes how fostering relationships built on trust and support has inspired word-of-mouth hype, "the best kind of advertising we have," and reveals the core principles that guide his business and way of life. In this episode, you will learn: How professional athletes turned the Theragun into a global sensation Why word-of-mouth is "the best advertising" Therabody has The principles that guide Dr. Jason's life and business Resources: Therabody Connect with the Guest(s): Dr. Jason Wersland's LinkedIn Connect with Conor Begley & CreatorIQ: Conor's LinkedIn - @conormbegley CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @TribeDynamics CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ