Earned: Unlocking the Power of the Creator Economy · July 8, 2025 · 32 min

From Creator to Co-Founder: Jess Hunt's REFY Journey from CreatorIQ Connect Europe

In this inspiring session at CreatorIQ Connect Europe, REFY co-founder Jess Hunt shares her evolution from creator to entrepreneur and unpacks how authenticity, community, and creator collaboration have been central to the brand's rapid growth. From launching top-performing products with real-time feedback from REFY's creator community to building long-term, trust-based partnerships, Jess offers a behind-the-scenes look at how REFY balances brand storytelling with performance. You'll walk away with tangible insights into scaling a creator-led brand, driving impact through UGC, and fostering meaningful creator relationships that go beyond the feed. Connect with the Guests: Reiss' LinkedIn - @reissakhtar Jess' Instagram - @jesshunt2 Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ