Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop · June 14, 2025 · 28 min

How to Get Free Press for Your Etsy Shop with Gloria Chou

In this episode, I’m joined by Gloria Chou, PR expert and founder of Gloria Chou PR, to break down how Etsy sellers can get massive media coverage—without paying for agencies or ads. Gloria shares how she went from being a U.S. diplomat with zero media contacts to landing press features through her signature CPR pitching method. We dive into practical strategies for getting featured in gift guides, pitching journalists effectively, and using tools like AI and Substack to make DIY PR simple an...