Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop · July 5, 2025 · 24 min

Marketing That Connects: Turning Scrolls into Sales with Dr. Nicole Sanders

In this episode, I’m joined by Dr. Nicole Arnett Sanders, a Ph.D. in marketing, consumer behavior researcher, and founder of the boutique agency 56, to talk all things marketing psychology, customer connection, and why viral content isn’t enough. Nicole shares actionable tips on how Etsy sellers can stand out by building trust, leveraging user-generated content, and understanding what really drives buying decisions. From mastering the scroll-stopping hook to building community and interpretin...