Naavik Gaming Podcast · November 10, 2026 · 40 min

The Black Friday Playbook: How Game Publishers Can Maximize Holiday Sales

Black Friday is the biggest week of the year for game sales, and the decisions that shape it happen long before players hit buy. Julian Migura, co-founder and COO of VaultN , joins Kalie Moore to walk through how publishers should plan the holiday window, using data from VaultN’s network of publishers and storefronts. They cover how deep to discount, on what channels and best practices for how to protect your price for the rest of the year. They also discuss what Valve ending physical Steam gift cards means for gifting, why marketplaces like Amazon still can’t sell PC game codes, and where players will be buying games next. This episode is brought to you by Appcharge, the payments platform built specifically for mobile gaming that processes over a billion dollars annually. Learn more here: https://www.appcharge.com/?utm_source=naavik&utm_medium=newsletter&utm_campaign=sponsorship_payments If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected] . Who’s On: Guest - Julian Migura: https://www.linkedin.com/in/julianmigura/ Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube Channel For more episodes and details: Podcast Website Free newsletter: Naavik Digest Follow us: Twitter | LinkedIn | Website Sound design by Gavin Mc Cabe Links mentioned: VaultN: https://vaultn.com/ Julian Migura on LinkedIn: https://www.linkedin.com/in/julianmigura/ Valve ending physical Steam gift cards: https://www.pcgamer.com/gaming-industry/valve-will-stop-selling-steam-gift-cards-at-retailers-over-scam-concerns/ ]]>