Pet To Pal Podcast · March 26, 2026 · 51 min

How To Build A Pet Brand in the Dog Industry (SodaPup Story)

In this episode of the Pet To Pal Podcast, Matthew Maltese of Pet To Pal Dog Training sits down with Adam Baker, founder and CEO of SodaPup, a fast-growing dog toy and enrichment brand in the pet industry. This is a deep dive into product development, brand building, and scaling a business in the dog space, along with the philosophy behind creating toys that are actually designed for dogs, not just owners. We discuss: • How SodaPup started and evolved into a recognized dog product brand • The process of designing durable dog toys and enrichment tools • What most pet companies get wrong about dog toys and engagement • Building products for real use cases (tough chewers, food enrichment, etc.) • How social media contributed to global growth and brand awareness • Lessons learned from scaling a business in the pet industry • Balancing function, durability, and aesthetics in product design If you’re a dog owner, trainer, or entrepreneur, this episode gives you a behind-the-scenes look at what it takes to build a successful brand in the dog industry. Be sure to follow + rate & review to stay updated with future episodes