Pet To Pal Podcast · April 6, 2026 · 29 min

How Puppy Yoga Became a Multi-City Business (And Helps Dogs Get Adopted)

What started as a simple idea between friends turned into one of the fastest-growing concepts in the pet industry. In this episode, I sit down with Ryan Rouche, co-founder of Puppy Yoga Club, to break down how they built a multi-city business that combines wellness, social experiences, and dog adoption. We get into: How Puppy Yoga actually works (and why it’s more than just a trend) Helping puppies get adopted through social experiences Scaling from 1 location to 20+ studios in months The realities of building a startup with no blueprint Balancing animal welfare with business growth The power of social media in building a viral brand Why experiences are replacing traditional services Ryan also shares the challenges behind rapid expansion, dealing with criticism online, and why keeping the animals first is the foundation of their success. Whether you’re in the dog world, building a business, or just curious about the puppy yoga trend—this episode breaks down what’s really going on behind the scenes. 🎧 Follow / Subscribe for more episodes with trainers, founders, and professionals in the pet industry. 📍 Check out: Pet To Pal: Instagram: https://www.instagram.com/pettopaldogtraining/?hl=en Website: https://pettopal.com/ Youtube: https://www.youtube.com/@PetToPal Puppy Yoga Club: Instagram: https://www.instagram.com/puppy_yoga_club Website: https://puppy-yoga-club.com