Quilting on the Side · Episode 15 · April 23, 2024 · 48 min

Look for the Lessons - A Tale of Two Launches

Send us Fan Mail In this two part episode, Tori and Andi interview Julia Wachs, a quilter and pattern designer, about her recent successful launch of a Row of the Month program. Julia shares her background in foundation paper piecing and her goals for the launch. She discusses her marketing strategies, including email and social media, and the collaborations she formed with quilt shops. Julia also talks about the challenges she faced in customer service and her plans for future projects. Then...