Side Hustle Pro · May 15, 2024 · 1 hr 0 min

404: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins

This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls. In this episode she shares: How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launching How she strategically re-invested revenue from side hustling into her businesses  How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 women Highlights Include: 00:00 Intro 02:38 Navigating corporate America  11:30 Pitching to Sugarfina 14:32 Launching Boss Women Media 16:52 Monetizing the business & impactful collaboration 27:43 Staying nimble and pivoting at the right time 34:02 Navigating a challenging pregnancy  38:10 Creating a brand for Black and Brown girls 48:18 The power of a strong team 54:00 Tips for entrepreneurs  Check out episode 404 of Side Hustle Pro podcast out now on Apple Podcasts , Spotify , and YouTube Links mentioned in this episode Boss Women Media Facebook: https://www.facebook.com/bosswomenmedia/   Elle Olivia Website: https://shopelleolivia.com/   Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07   Sugarfina: https://www.sugarfina.com/    Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851   Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Marty’s Instagram: https://www.instagram.com/martytmcdonald/   Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/   Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/   Hosted on Acast. See acast.com/privacy for more information.