Side Hustle Pro · May 21, 2025 · 52 min

463: From $300 Side Hustle to Seven-Figure Scent Empire

This week in the guest chair we have Maekaeda Gibbons, Trinidad-born founder & CEO of Brown Sugar Babe, the cult-favorite fragrance and body-care brand whose body oils like Wild Card and Rich Auntie just keep selling out.  In this episode she shares: Turning a $300 paycheck into a side hustle that now ships 10,000+ orders a month  Her exact growth playbook: pop-ups at Atlanta’s Ponce City Market, a 20,000-member Facebook group, and influencer collaborations that went viral on the internet How she approaches exploring various side hustle ideas as a multi passionate side hustler Highlights Include: 00:00 Intro 06:00 Personal connection to scent 09:00 Turning a business to a hobby 15:00 Marketing strategies 21:00 Financial growth and investment 30:00 Importance of discipline in business 40:00 Navigating debt 46:00 Breaking the stigma around money 53:00 Managing tariffs and business costs 55:00 Tips for entrepreneurs Watch episode 463 on YouTube and listen on all podcast apps Links mentioned in this episode Brown Sugar Babe Website: ttps://www.brownsugarbabe.net/   Shopify (e-commerce platform) – https://shopify.com Ponce City Market Makers Market – https://poncecitymarket.com Asia Evans, Financial Therapist – @asiatherapy on Instagram Brown Sugar Babe Instagram: https://www.instagram.com/brwnsugarbabe/   Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.