THE RUNNING EFFECT PODCAST · June 22, 2026 · 13 min

Launching LuminaryThreads: The 3-Year What-If Behind The Running Effect's Merch Brand

🔗 Shop drop one (early-access password: TRE): https://luminarythreads.shop Dominic goes solo to launch LuminaryThreads — a merch brand three years in the making, built on a simple idea: you pass roughly a thousand people a day, and what you wear is the one way to reach them. Every month, one drop. One short statement meant to inspire, challenge, or move whoever reads it. When it's gone, it's gone for good. Drop one is the motto that started it all: Turn Your What-Ifs Into Realities. Only 50 shirts exist. Dom breaks down why he waited three years, why he's taking a loss on the first drop, and what "impact over profit" actually means to him. 🔗 Shop drop one (early-access password: TRE): https://luminarythreads.shop 📷 LuminaryThreads on Instagram: @luminarythreadsmerch The Run Down by The Running Effect (our new newsletter!): https://tinyurl.com/mr36s9rs Our Website: https://therunningeffect.run THE PODCAST ON YOUTUBE: https://www.youtube.com/channel/UClLcLIDAqmJBTHeyWJx_wFQ My Instagram: https://www.instagram.com/therunningeffect/?hl=en Take our podcast survey: https://tinyurl.com/3ua62ffz Behind the scenes of The Running Effect: https://youtube.com/@dominicschlueter?si=PM9FjPc92eFUFEZL