Dear FoundHer · Episode 369 · September 9, 2026 · 15 min

Getting Eyes on Your Small Business without a Publicist

RSVP and join us on Thursday, September 10 for: Your Next Chapter on LinkedIn: Turn Your Experience, Expertise and Network Into Opportunity Host, Lindsay Pinchuk shares her personal journey with public relations, gaining visibility and the challenges small business owners face. She emphasizes that entrepreneurs can achieve visibility without a publicist by mastering the art of pitching and leveraging local and niche media. She provides a four-part framework for effective pitching, strategies for post-press engagement, and real-life examples of success. In this episode you'll find:   The importance of owning your visibility foundation Four-part framework for effective pitching Strategies for post-press engagement and leverage Real-life success stories of entrepreneurs landing press independently The difference between earned and owned media How to identify and target the right media outlets and contacts For more follow us on Instagram @dearfoundher. Subscribe to The Foundher Files, our Substack, for more tips straight to your inbox every week. Join our networking community, The Dear FoundHer... Forum Hosted on Acast. See acast.com/privacy for more information.