Dear FoundHer

Content Creator / Podcast / Show

Dear FoundHer is a How I Built This style podcast sharing real stories from female entrepreneurs, founders, and women in business, especiall

by Lindsay Pinchuk

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About Dear FoundHer

Dear FoundHer is a How I Built This style podcast sharing real stories from female entrepreneurs, founders, and women in business, especially women 40+, who are building companies on their own terms. Hosted by award-winning entrepreneur Lindsay Pinchuk.

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Episodes

New episodes usually drop on Tuesdays.200 episodes

Oct 27, 2026 · 25 min

Running a Business Through My Breast Cancer Diagnosis: What I Paused, What I Kept and What It Cost Me

What happens to my business if I get sick? Most female business owners avoid that question until life forces an answer. Lindsay Pinchuk, host of Dear FoundHer and an acquired entrepreneur who grew her first company from $500 to seven figures, had 17 days between a stage zero breast cancer diagnosis and surgery. As a solopreneur with limited support and no one to take over her client-facing responsibilities, she…
Oct 20, 2026 · 26 min

My Breast Cancer Wasn’t Found on a Mammogram: Dense Breasts, a Breast MRI, and Advocating for Yourself

Her mammogram ended with “see you in a year.” She felt nothing. Yet a few months later, Lindsay Pinchuk was diagnosed with stage 0 breast cancer. The cancer wasn't detected by a mammogram or an ultrasound. It was a breast MRI, ordered because of her dense breast tissue, that led to the diagnosis. On this solo episode of Dear FoundHer, Lindsay, an award-winning entrepreneur and host of the show, answers the…
Oct 13, 2026 · 26 min

My Breast Cancer Story, Part 1: Stage 0 (DCIS), a Double Mastectomy, and Cancer-Free

You never think it's going to be you until it is. On September 1st, 2026, award-winning entrepreneur Lindsay Pinchuk got the call that started her own stage 0 breast cancer story. The DCIS diagnosis came five days before her daughter's bat mitzvah, and within a day she had a surgery date before she even had a surgery plan. In this episode of Dear FoundHer, Lindsay opens with the ending. She is cancer-free and needs…
Sep 29, 2026 · 45 min

How Founder Erin Rothstein's Visibility Held up After She Paused Ads

Join host, Lindsay Pinchuk, LIVE for our 21-day Partnership Sprint starting October 12th. You'll build the exact partnership strategy she used to grow and sell her first company. No hacks, no algorithms, just the relationships that actually move a business forward. Founder visibility does not always come from doing more. For artist Erin Rothstein, it came from doing less herself and letting her team carry more of…
Sep 22, 2026 · 46 min

Simple Marketing Strategies That Built a Jewelry Brand Without Paid Influencers

Join host, Lindsay Pinchuk, LIVE for our 21-day Partnership Sprint starting October 12th. You'll build the exact partnership strategy she used to grow and sell her first company. No hacks, no algorithms, just the relationships that actually move a business forward.  Amy Goin and Laura Laing spent twelve years building Thatch Jewelry before growing to roughly 300 specialty stores and launching with Nordstrom,…

The archive: 195 older episodes

Sep 15, 2026 She Bootstrapped Her First Bag at a Dry Cleaner Before Getting Press
Getting press rarely starts with a pitch. For Irene Chen, co-founder of Parker Thatch, it started years earlier with relationships she built long before she had a bag to sell. On this episode of Dear FoundHer, host Lindsay Pinchuk talks with Irene Chen about turning a stationery line called Iomoi into Parker Thatch, a founder story rooted in scrappy beginnings. Irene shares how she cut her first pattern with the…
Sep 9, 2026 Getting Eyes on Your Small Business without a Publicist
RSVP and join us on Thursday, September 10 for: Your Next Chapter on LinkedIn: Turn Your Experience, Expertise and Network Into Opportunity Host, Lindsay Pinchuk shares her personal journey with public relations, gaining visibility and the challenges small business owners face. She emphasizes that entrepreneurs can achieve visibility without a publicist by mastering the art of pitching and leveraging local and…
Sep 1, 2026 Bootstrapping a Business on a Car Loan and $2,000 From Mom
Join the only networking community for women business owners 40+ now through September 3rd with the code SUMMER and save $200   Rachel Berliner built Amy's Kitchen for nearly 40 years without taking on a single outside investor. No outside investors, just a loan against her car, $2,000 from her mother, and a $10,000 bank loan. That is bootstrapping in its truest form, and it turned into a company whose…
Aug 25, 2026 From $8K to 100 Stores: Scaling a Business as a Female Founder
Join the only networking community for women business owners 40+ now through September 3rd with the code SUMMER and save $200   Michele Henry turned an $8,000 investment into a $25 million clothing business, then walked away and started over with skincare. Her second company shows what scaling a business really looks like when you build it franchise by franchise, growing from a single facial bar in Edina to…
Aug 18, 2026 Bootstrapping ESW Beauty: Bad Hires, Late Shipments, and Financial Turning Points
RSVP and Join us for the Dear FoundHer... Virtual Open House and Networking event on August 20th!  Bootstrapping a beauty brand to eight figures before bringing on outside investors sounds impossible until you hear the two financial tools that made it work. Elina Wang, co-founder and CEO of ESW Beauty, joins Lindsay Pinchuk on Dear FoundHer to break down exactly how she built a skincare brand now sold in more…
Aug 12, 2026 The Exit, Part 2: Walking Away From My Business, and What I Built After
Join us on August 20th for the Dear FoundHer... Forum Virtual Open House and Networking Event, it's free. RSVP HERE. Lindsay Pinchuk shares the real story of negotiating her way out of her own company, the moment it finally broke her, and how the exit led her to found Dear FoundHer... Part 2 of The Exit picks up where Part 1 left off: a female founder fighting to hold onto the values and the partnership that built…
Aug 12, 2026 The Exit, Part 1: What Really Happens When a Female Founder Sells Her Business
Join us on August 20th for the Dear FoundHer... Forum Virtual Open House and Networking Event, it's free. RSVP HERE. Lindsay Pinchuk pulls back the curtain on her business acquisition, the promises made and broken, and what really happens in the first year after a female founder sells her company. In this Behind the Curtain episode, Dear FoundHer... founder Lindsay Pinchuk shares the story she's never told…
Aug 4, 2026 How to Tell If a Business Coach Has Actually Built a Business
Get action oriented advice sent straight to your inbox every week. Subscribe to our Substack, The FoundHer Files for advice you can put into play to grow your business starting today. If you've ever paid for advice from someone with a massive following and quietly wondered whether they've actually built a real business, this episode is for you. Host, Lindsay Pinchuk breaks down why building an audience and building…
Jul 28, 2026 Christine de Wendel on Starting a Business After Corporate and Raising $145 Million
Join Lindsay for a Dear FoundHer... Forum Virtual Open House and Networking Event on Thursday, August 20th. Click here to save your seat, it's free.  She spent over a decade scaling two of Europe's most successful tech companies, reaching the C-suite along the way. Then she moved back to her hometown and nobody knew her name. That tension is the heart of this episode of Dear FoundHer, and it sets up one of the…
Jul 21, 2026 How Women Business Owners Are Growing an Audience Without Chasing Followers
For simple, actionable tips to grow your business, subscribe to The FoundHer Files  Steph Weibring's Etsy shop made $8,000 in a year. Then she made $8,000 in a single November. The move behind the jump is one of the fastest lessons in growing an audience you will hear this year, and she pulled off the shift without a big following of her own. On this episode of Dear FoundHer, the show for women business owners…
Jul 14, 2026 Partnership Marketing and Bootstrapping: How Liz Lange Turned $20,000 Into a Maternity Empire
For simple actionable tips to grow your business, subscribe to The FoundHer Files  Liz Lange proves that the best marketing rarely needs a big budget, just the right people. On Dear FoundHer, host Lindsay Pinchuk talks with Liz Lange, founder of Liz Lange Maternity, about what it takes to build a business when the money and the confidence are not there yet. Partnership marketing sits at the center of it all,…
Jul 7, 2026 Unlock Business Growth and Scaling Your Opportunities by Leveraging Your Network
For simple actionable tips to grow your business, subscribe to The FoundHer Files  Lindsay Pinchuk shares the most important asset you are not leveraging in your business. She shares how leveraging your existing network can be a game-changer for business growth, emphasizing relationships over followers and paid ads. She discusses practical strategies for reconnecting with your network, categorizing contacts,…
Jun 30, 2026 How to Reactivate Your Network: The Email Strategy That Reopens Every Door
For simple actionable tips to grow your business, subscribe to The FoundHer Files  Lindsay Pinchuk shares the importance of proactive network outreach for business growth, emphasizing a specific email strategy to reconnect with contacts and generate new opportunities. Learn how to craft personal reintroduction emails that activate your network and boost your pipeline. This episode includes: The importance of…
Jun 23, 2026 The Invisible Truth Most Women Entrepreneurs Never Say Out Loud
For simple actionable tips to grow your business, subscribe to The FoundHer Files  Most women entrepreneurs build a business to solve a problem they found in the market. Sadie Lincoln built one to solve a problem she had been hiding for a decade. Sadie is the co-founder of Barre3, a mindful fitness company with more than 200 studios and an online platform reaching clients in over 100 countries. On Dear…
Jun 16, 2026 She Got Adidas to Back an Idea on Paper | Female Founders and Bootstrapping with Odessa Jenkins
Odessa Jenkins built a professional women's tackle football league before anyone believed the market existed. On this episode of Dear FoundHer, host Lindsay Pinchuk talks with Odessa Jenkins, known as OJ, founder and CEO of the Women's National Football Conference. Her story carries a lesson female founders everywhere need to hear. You don't wait for permission to build something new. You describe your vision so…
Jun 9, 2026 Thought Leadership for Female Founders: How Writing a Book Builds Your Personal Brand
Writing a book is one of the most overlooked thought leadership moves a female founder can make, and most people go into it completely unprepared. On this episode of Dear FoundHer, Lindsay Pinchuk talks with Ruthie Ackerman, author of The Mother Code and founder of Ignite Writers Collective, about what it actually takes to write and publish a book. Ruthie spent years as a journalist and deputy editor at Forbes…
Jun 5, 2026 Master Your Founder Story in 3 Paragraphs: A Step-by-Step Framework, with Host, Lindsay Pinchuk
SUBSCRIBE to The FoundHer Files, our twice weekly Substack filled with actionable tips you can use starting today to build and grow your business. No fluff. No gatekeeping. Just what works. Host, Lindsay Pinchuk provides a tactical walkthrough on crafting a compelling three-paragraph founder story that effectively communicates your business, builds trust, and attracts the right audience. This episode offers a…
Jun 2, 2026 5 Essential Stories Every Female Founder Must Tell
SUBSCRIBE to The FoundHer Files, our twice weekly Substack filled with actionable tips you can use starting today to build and grow your business. No fluff. No gatekeeping. Just what works. Lindsay Pinchuk shares the importance of storytelling for small business success, outlining five essential stories every female founder should master. She emphasizes how authentic storytelling attracts the right audience, builds…
May 26, 2026 How Taskrabbit Sold to IKEA: Leah Solivan on Partnership Marketing and Scaling a Business
In honor of Mother's Day, get $200 off a new Dear FoundHer... Forum membership through the month of May. Join the community built for women business owners over 40 who are building real businesses on their own terms. JOIN US INSIDE HERE , no code necessary to save. A group of executives walked into a room, and Leah knew exactly who mattered. Dear FoundHer host Lindsay Pinchuk sits down with Leah Solivan to talk…
May 19, 2026 Why Female Founders in Their 40s Build the Businesses That Last | Jeni Britton
In honor of Mother's Day, get $200 off a new Dear FoundHer... Forum membership through the month of May. Join the community built for women business owners over 40 who are building real businesses on their own terms. JOIN US INSIDE HERE , no code necessary to save. Thirty years ago, Jeni Britton started an ice cream company with no money, no backing, and no roadmap. Becoming a founder later in life turned out to be…
May 12, 2026 Scaling a Business Without a Plan: How Urban Remedy Got Into 400 Whole Foods Stores
In honor of Mother's Day, get $200 off a new Dear FoundHer... Forum membership through the month of May. Join the community built for women business owners over 40 who are building real businesses on their own terms. JOIN US INSIDE HERE , no code necessary to save.  Neka Pasquale turned a side project into a $48 million business, and she'll be the first to tell you she had no idea what she was doing. She was…
May 5, 2026 Why You Can't Run Ads Without This: The Marketing Foundation That Built My 7-Figure Business
In honor of Mother's Day, get $200 off a new Dear FoundHer... Forum membership through the month of May. Join the community built for women business owners over 40 who are building real businesses on their own terms. JOIN US INSIDE HERE , no code necessary to save. If you're a small business owner who's been told to run ads to grow your business, and you're spending money on Meta or Google ads that aren't working,…
Apr 28, 2026 Scaling Challenges and The Comeback: How Angie Tebbe Rebuilt Rae Wellness With Her Community
Pausing a business you built from zero is one of the most honest tests of whether you actually believe in what you made. Host Lindsay Pinchuk sits down with Angie Tebbe, founder of Rae Wellness, for one of those real founder stories that doesn't gloss over the hard parts. Angie built Rae Wellness into a brand with 4.5 million customers in three years. Then came the scaling challenges that most founders never talk…
Apr 21, 2026 Bootstrapping a Consumer Brand: How Jaime Schmidt Built Schmidt’s Naturals and Sold to Unilever
A jar of homemade deodorant at a Portland farmers market became a multimillion-dollar acquisition by Unilever seven years later, and the woman behind it never had a master plan. On this episode of Dear FoundHer, host Lindsay Pinchuk sits down with Jaime Schmidt, founder of Schmidt's Naturals, for one of those rare, unfiltered conversations about bootstrapping a consumer brand from a kitchen table with almost no…
Apr 14, 2026 Scaling a Brick and Mortar Brand From Scratch: Rapid Growth, Managing Teams, and Protecting Your Brand Message
Are you looking to level up your business? Apply for Lindsay's year-long mastermind and mentorship, Marketing Made Simple for Small Business Scaling a business means protecting your brand, your standards, and your sanity as growth picks up speed. On Dear FoundHer, host Lindsay Pinchuk sits down with Gara Post, co-founder and chief creative officer of The NOW, for an honest look at scaling a business through smart…
Apr 7, 2026 The Female Founder Story Behind Apparis: Press, Rapid Growth, and Building a Team From Scratch
Join us for our free SWEEP workshop on April 9th to learn how to apply simple marketing strategies to your business. Register here Apparis grew because Lauren knew how to spot demand before the business looked ready for it. On Dear FoundHer, Lindsay Pinchuk talks with Lauren Nouchi, co-founder and creative director of Apparis, about the kind of growth story women founders rarely hear told plainly. Lauren shares how…
Apr 3, 2026 The Marketing System That Built Two Businesses: How I Use SWEEP to Grow My Audience, Get Press, and Scale Without Burning Out
Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. REGISTER HERE . What does it actually take to grow an audience, get press, and scale a business, without a massive team or a marketing budget? In this episode, Lindsay Pinchuk pulls back the curtain on the exact system she used to build her…
Apr 2, 2026 Real Founder Stories: How Jiggy's Kaylin Marcotte Went from Zero to Shark Tank by Mastering Partnerships, Publicity, and Scrappy Growth
Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. REGISTER HERE . What happens when a burned-out startup employee discovers jigsaw puzzles as her stress relief, and then decides to completely reinvent the category? You get Jiggy, one of the most creative and scrappy real founder stories…
Apr 1, 2026 Growing an Audience, Managing Rapid Growth, and Staying True to Your Mission: The Real Founder Story Behind Dudley Stevens
Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. REGISTER HERE . If you've ever wondered what it really takes to go from a kitchen table idea to a brand with a cult following, this episode is your blueprint. Lauren Dudley-Stevens and Khaki Dudley-McGrath, co-founders of Dudley Stevens, are…
Mar 31, 2026 The Founder Visibility Gap: Real Talk on Growing an Audience, Getting Press, and Showing Up for Your Personal Brand
Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. Register Here to JOIN US! You Know You Need to Show Up — So Why Aren't You? With Peloton's Jenn Sherman If you've ever felt invisible online despite having something real to say, this episode is for you. Peloton's original instructor Jenn…
Mar 30, 2026 Susie Cakes From Rejection to 26 Locations: Scaling A Business, Managing Teams, and Growing an Audience Without a Budget
Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. REGISTER HERE What do you do when every bank says no, the SBA tells you baking is "just a hobby," and you still believe in your idea with every fiber of your being? If you're Susie Sarich, you print out your business plan, hand it to anyone…
Mar 10, 2026 Lindsay's Own Real Founder Story on Managing Teams, Scaling Challenges & Knowing When to Pivot
In this episode, host and Founder of Dear FoundHer..., Lindsay Pinchuk, gets real with you about a bump in the road, one of the more relatable real founder stories she's lived through: losing a key team member right when you need them most. Lindsay spent three months onboarding and investing in her new VA, only to receive an email saying she was done with no notice, no transition. As someone who is actively…
Mar 5, 2026 The Power of Niching Down: How Dr. Amy Robbins Built Professional Credibility Beyond Building an Audience | From the Forum
Niching down is often the move founders resist most, especially when they are already building an audience and seeing traction. In this Dear FoundHer conversation, Lindsay Pinchuk talks with Dr. Amy Robbins, host of the Life, Death & the Space Between podcast, about how niching down became the turning point in her business. What started as a passion project evolved into a focused, revenue-generating offer once she…
Mar 3, 2026 Real Founder Stories: How Elyce Arons Built Kate Spade, The Power of Getting Press, And How She Started Over After Loss
For simple actionable tips to grow your business, subscribe to The FoundHer Files  Attention from the media can change the trajectory of a brand, but it is rarely the full story. In this episode of Dear FoundHer, Lindsay Pinchuk sits down with Elyce Arons to talk about what getting press really did for her business and how it influenced long term growth. If you are focused on founder visibility and questioning…
Feb 26, 2026 Starting A Business and Legal Support | Leslee Cohen, Founder of AllRise Legal Counsel From The Forum
Most Female Founders who are starting a business for the first time only think about legal support when something goes wrong. Leslee Cohen, founder of AllRise Legal Counsel, shares how the right legal guidance can make starting a business safer and less stressful. Drawing on decades of experience advising female founders through fundraising, growth, and exit, Leslee explains why so many first time business owners…
Feb 24, 2026 Scaling Challenges: How This Female Founder Went From $15K on a Credit Card to $20M In Sales Without Investors
Female founders, scaling challenges can test your confidence, especially when you are starting a business for the first time without investors or a clear roadmap. In this episode of Dear FoundHer , Lindsay Pinchuk sits down with Tamara Coleman of Bark Bistro to talk about what it takes to keep growing a business when the pressure builds and the answers are not obvious. If you are working through scaling challenges…
Feb 19, 2026 Getting Press That Drives Sales: How Ariana Carps Sustains a 50-Year Retail Business
If you care about where retail is headed and how a brick-and-mortar business is getting press that converts, this episode of Dear FoundHer is worth your time. Host Lindsay Pinchuk sits down with Ariana Carps, a woman business owner and second-generation retailer behind Rear Ends, a nearly 50-year-old brick-and-mortar boutique that continues to thrive without chasing scale or trends. Ariana shares what actually…
Feb 17, 2026 How Getting Press Helped This Female Founded Product Startup Explode With Annabel Love, Co-Founder of Nori
Getting press can feel like a lucky break until you hear how Annabel Love and her co-founder built a repeatable strategy behind it. In this episode of Dear FoundHer, Annabel shares how a dorm room hair-straightener hack became Nori, an eight-figure, profitable brand now sold nationwide at Target. This is a must-listen for women founders who want a clearer playbook for building visibility, earning trust, and turning…
Feb 12, 2026 From the Forum with Kim Oser, Founder of Game Plan Organizing
After more than two decades in business, Kim Oser realized that working harder was not the answer. The missing piece was structure. In this episode of Dear FoundHer from the Forum, Kim, founder of Game Plan Organizing, shares the shift that changed everything. After years of strong results, she realized the real barrier was not the quality of her work but how clearly she could articulate it. Once she stopped…
Feb 10, 2026 How Growing an Audience Centered on Integrity and Community Built This Female Founded, Family-Owned Brand
Building a breakout brand in the baby space usually looks slower and messier than people expect. It means facing real scaling challenges, making patient decisions, and staying committed to the product even when it would be easier to rush. In this episode of Dear FoundHer, host Lindsay Pinchuk talks with female founder, Andrea Faulkner Williams, of Tubby Todd, about what it really took to build a brand parents…
Feb 5, 2026 From the Forum with Jillian Bernstein, Founder of The Wellness Extension
What it really takes to leave corporate with confidence and build a people-first business that actually works. Leaving a stable corporate role is rarely about courage alone. It’s about timing, clarity, and building the right support before you leap. On Dear FoundHer from the Forum, host Lindsay Pinchuk sits down with Jillian Bernstein, founder of The Wellness Extension, to unpack what the corporate-to-founder…
Feb 3, 2026 The Most Underrated Growth Strategy for Women Over 40
If you're a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. If you’re a woman business owner over 40 who feels like growth should be louder or more complicated than it needs to be, this episode is for you. In this solo episode, Lindsay Pinchuk shares why real business…
Jan 29, 2026 From the Forum: Jill Beck, Founder of Go Long
Many successful female founders and entrepreneurs are exhausted by planners, productivity advice, and the pressure to always do more, yet they still feel behind when it comes to time management. This episode of Dear FoundHer from the Forum slows that conversation down and asks why time feels so hard, even for capable, motivated women. Jill Beck, founder of Just Go Long and an accountability coach for women over 40,…
Jan 27, 2026 Growing Side Hustle to 45 Locations with Courtney Claghorn, President and Founder of Sugared + Bronzed
Join us for the FREE Dear FoundHer… Forum Open House + Networking (virtual) Event on January 28th. RSVP HERE we won’t host another Open House until later this spring. This female founded business began as a side hustle in an apartment and grew into a 45-location, company-owned beauty brand by staying grounded in reality. Courtney Claghorn, president and founder of Sugared + Bronzed, a natural sugaring and spray tan…
Jan 22, 2026 How Women Founders Can Monetize a Podcast and Newsletter | Real Founder Stories With Nina Badzin
Most real founder stories are not tidy highlight reels. They unfold in real time, with experiments, pivots, and steady progress. In this episode, Nina Badzin shares one of those real founder stories, tracing her path from writing advice columns to building Dear Nina into a podcast and newsletter that operate as the business itself. If you are growing an audience and wondering how women founders can monetize their…
Jan 20, 2026 Growing an Audience Through Community Building for Business | A Female Founder Story With Zibby Owens
When growing an audience feels impossible because your business did not start with a neat plan, this episode is proof you do not need one. Lindsay Pinchuk sits down with Zibby Owens, founder of Zibby Media, for a conversation that is part strategy and part reality check for women building in midlife. Zibby shares how a personal reset led to a podcast, then events, then a bookstore, then publishing, all by paying…
Jan 16, 2026 Two Simple Ways to Get New Clients in 2026 (Send THAT Email + Use LinkedIn Messaging Intentionally)
Two simple, proven ways to get new clients in 2026, without ads, funnels, or burnout. Lindsay Pinchuk shares the email every entrepreneur forgets to send and the LinkedIn strategy that activates your network and drives real revenue. Perfect for women business owners over 40 building their next chapter. If you're a woman business owner over 40 and you’re wondering how to get more clients in 2026, without ads,…
Dec 30, 2025 The Momentum We’re Carrying Into 2026
If you missed our holiday Dear FoundHer... Forum promo, you didn’t miss your chance. We’re offering one final opportunity to join the Dear FoundHer… Forum at a special rate before they go up in January. Use the code LASTCHANCE for 20% off through December 31st. CLICK HERE TO JOIN US . Momentum grows faster when you’re not building alone. Community is the difference. In the final episode of 2025, Host, Lindsay…
Dec 23, 2025 This Year (and Every Year), Community Is the Business
If you missed our holiday Dear FoundHer... Forum promo, you didn’t miss your chance. We’re offering one final opportunity to join the Dear FoundHer… Forum at a special rate before they go up in January. Use the code LASTCHANCE for 20% off through December 31st. CLICK HERE TO JOIN US Community isn’t a trend. It’s the business—and it always has been. As the year comes to a close, Host, Lindsay Pinchuk, reflects on…
Dec 18, 2025 From the Forum: Dr. Lisa Klein, Turning Teen
If you're a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Building a real business became possible for Dr. Lisa Klein when she stopped trying to do everything alone and chose to grow inside a community of women who understood the work. Lindsay Pinchuk talks with…
Dec 16, 2025 Revolutionizing Women’s Health: The Ritual Story with Founder, Kat Schneider
Holiday Special: Join the Dear FoundHer… Forum at 30% off our annual rate and lock in pricing forever. After December 19th, we will never offer this rate again. JOIN US HERE You don’t need permission or perfect credentials to build a trusted brand in women’s health. Lindsay Pinchuk sits down with Kat Schneider, founder and CEO of Ritual, for a conversation about building a category-defining company without a…
Dec 11, 2025 From the Forum: Heather Redisch, Adulting 101 Masterclass
You have just a couple more weeks to join THE networking community for women business owners over forty: The Dear FoundHer... Forum . Save 30% off your annual membership and lock in your rate before it goes in next year! A longtime HR leader sees how unprepared many young adults feel after college and turns that insight into a small business built to guide them through the realities of adulthood. Heather Redisch…
Dec 9, 2025 Maelove: The Secret Behind their Viral Success with Founder, Jackie Kim
Holiday Special: Join THE networking community for women business owners over forty, The Dear FoundHer... Forum . From now until the end of the year, save 30% on your annual membership and lock in the rate forever.  Jackie Kim shares how a personal obsession with sensitive skin turned into Maelove, a science led skincare brand whose viral vitamin C serum built loyalty before it made headlines. Joining Lindsay…
Dec 4, 2025 From the Forum: Lisa Schneider, Founder of Pearl and Rose
Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us.  Pearl and Rose began as Lisa Schneider’s search for honest conversation about menopause, aging parents, and shifting identity, and has since grown into a small…
Dec 2, 2025 perfectwhitetee: Turning a Closet Staple Into a Business That Scales with Jen Menchaca and Lisa Hickey
Holiday Special: Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us.   Two fashion insiders walk through how a single white tee became the core of a cult basics brand that now lives in both retail and direct to…
Nov 28, 2025 From the Forum: Ronna Belinky, Founder of Workflows By Ronna
Holiday Special: Join the Dear FoundHer… Forum and lock in special member pricing + exclusive bonuses for 2026 available for a limited time. If you’re ready for connection, clarity, and support in your business, now is the time to get inside. JOIN US HERE   Ronna Belinky reveals how genuine community and intentional networking can transform a small personal system into a meaningful business that helps women…
Nov 25, 2025 Natalie Holloway: Innovating Fitness, How Bala Changed the Game
See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th! Natalie Holloway reveals how a simple idea sparked during a frustrating yoga class grew into a fitness brand that reshaped an entire category. Joining Lindsay Pinchuk, Natalie traces Bala’s beginnings from a gut-level insight to a Kickstarter launch and then to…
Nov 20, 2025 From the Forum: Shane Shaps, FoundHer of Big Voice Social
See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th   Growth takes on a new shape when a social media manager realizes her own brand no longer reflects the business she wants to run and chooses to rebuild it with the clarity of a small business owner who is ready to move forward with intention. Shane Shaps…
Nov 18, 2025 Brynn Putnam: 2xTech Founder of MIRROR and Board
See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th. Brynn Putnam talks through what it really feels like to build a company, sell it to lululemon, and start again with a completely new idea. Joining Lindsay Pinchuk in this episode, she reflects on the investor dynamics that shaped her path, including a moment when…
Nov 11, 2025 Overcoming the Fear of Visibility in Business with Anna Holtzman, Therapist + Visibility Coach
Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE Fear of being seen keeps many entrepreneurs from stepping into their potential, and imposter syndrome often has less to do with confidence than with how the nervous system reacts to visibility. In this episode, Lindsay Pinchuk talks with therapist and…
Nov 4, 2025 It's Not Too Late: How a Simple Gift Guide Can Grow Your Brand, Partnerships, and Sales with Lindsay Pinchuk
Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE This week, Lindsay Pinchuk breaks down one of the most powerful (and overlooked) marketing tools for small businesses — the Gift Guide . Whether you sell products, services, or both, a Gift Guide can help you grow your audience, collaborate with other…
Oct 28, 2025 Ramy Brook Sharp: How Her Post-40 Pivot Landed in Hundreds of Retail Locations
Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE What does it take to turn a small idea into a brand that ends up on the racks at Bergdorf Goodman? For Ramy Brook Sharp, it started with a few silk tops, a gap in her own wardrobe, and a belief that women deserved fashion that felt both beautiful and…
Oct 21, 2025 Peta Jane Beauty: ‘DWTS’ Peta Murgatroyd Shares Her Entrepreneurship Journey
Peta Murgatroyd shares how the discipline she built on Dancing With the Stars became the foundation for her second act as a beauty founder. Joining Lindsay Pinchuk in this episode, she opens up about what it really takes to move from the stage to the boardroom and why she refused to stay in one lane.  What happens when passion collides with persistence? For Peta, it meant turning years of frustration with…
Oct 8, 2025 Using Your Community to Fuel Your Business with Katie Rosen Kitchens, Co-Founder of FabFitFun
Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE   Katie Rosen Kitchens didn’t set out to build a subscription box, she set out to build a community. What began as an online magazine with product recommendations grew into FabFitFun, a membership that millions of women see as a quarterly act of…
Sep 30, 2025 Maximize Your Q4 Marketing Impact with Lindsay Pinchuk, Host of Dear FoundHer...
Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE In this episode, Lindsay Pinchuk shares actionable Q4 marketing strategies for small business owners. She emphasizes the importance of gratitude marketing, creating holiday gift guides, running flash sales, repurposing content, and leveraging email for…
Sep 24, 2025 The Marketing System That's Built Dozens of Small Businesses
Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE In this episode, Lindsay Pinchuk shares her journey of building Bump Club and Beyond from scratch without a marketing budget. She emphasizes the importance of creating a marketing system out of necessity, which…
Sep 16, 2025 From Starbucks to Game Shows to A-List Celebs, How Melinda Maria Spigel Made Her Dreams Come True
Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE From Starbucks tables to Taylor Swift’s spotlight to Nordstrom shelves, Melinda Maria Spigel has built a jewelry empire on vision, grit, and fearless self-advocacy. Joining Lindsay Pinchuk in this episode, Melinda…
Sep 9, 2025 Connecting Science and Soul: Ara Katz on Building Seed Health
Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE Ara Katz never set out to build a probiotic company, yet a deeply personal turning point led her back to her passion for science and ultimately to the creation of Seed. In this episode, Lindsay Pinchuk talks with Ara…
Sep 2, 2025 How Women Startup Founders Can Start Using AI Confidently to Grow Their Business
Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE Most women startup founders know they should be using AI. Knowing where to actually start is a completely different problem. In this episode of Dear FoundHer, Lindsay Pinchuk sits down with Dr. Nici Sweaney, global AI…
Aug 20, 2025 What this Podcast Has Taught Me About the Power of Community, and Why Your Community is Essential Too
Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE. In this episode, host Lindsay Pinchuk emphasizes the critical role of community in business, sharing personal experiences and insights on how a strong community can provide support, resilience, and connection. She…
Aug 12, 2025 How One Woman Startup Founder Left Corporate and Disrupted a Billion Dollar Bra Industry with ThirdLove | Heidi Zak
Subscribe to The FoundHer Files : No fluff. No gatekeeping. Just what works… because we’re better together. Heidi Zak took a bra that didn’t fit and turned that frustration into ThirdLove, a DTC brand that challenged an industry dominated by one player and proved that listening to women could transform everything about how a product is made, marketed, and sold. For her 300th episode, Lindsay Pinchuk chose a woman…
Aug 5, 2025 Lessons from the Mic: My Top Takeaways from 300 Episodes of Dear FoundHer… with Lindsay Pinchuk
Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE. In this episode, Lindsay Pinchuk reflects on the journey of her podcast, Dear FoundHer..., as it approaches its 300th episode. She shares the evolution of the podcast into a supportive community for women entrepreneurs…
Jul 29, 2025 From Debt to Multi-Millions: How Erica Groussman Rebuilt TRUBAR
Subscribe to The FoundHer Files for weekly no-fluff business tips for women 40+ building on their own terms.   Erica Groussman went from zero sales and deep debt to getting TRUBAR into Whole Foods, Target, and thousands of stores across North America, all by staying committed to a vision she wasn’t willing to give up on. In this episode, Lindsay Pinchuk talks with Erica about how a simple desire for a clean,…
Jul 22, 2025 Building the Perfect Swimsuit
Lindsay Pinchuk is re-launching her newsletter, The FoundHer Files on Substack! No fluff. No gatekeeping. Just what works… because we’re better together. Make sure you subscribe for simple business and marketing tips designed for actual growth. SUBSCRIBE HERE .   Two former Lululemon insiders took a conversation in a Vancouver hot tub and turned it into a multi-million dollar DTC swimwear brand built on real…
Jul 15, 2025 RERUN: Body Positive Influencer, Author and Co-Founder of Megababe, Katie Sturino Talks Going From Her Parents’ Garage to Walmart and Target Stores Nationwide
Lindsay Pinchuk is re-launching her newsletter, The FoundHer Files on Substack! No fluff. No gatekeeping. Just what works...because we're better together. Make sure you subscribe for simple business and marketing tips designed for actual growth. SUBSCRIBE HERE. We're rerunning this episode as Katie Sturino's debut novel, "Sunny Side Up". hits bookshelves adn the best-sellers list nationwide. Host, Lindsay Pinchuk…
Jul 8, 2025 FoundHer Files: How I Built a 7-Figure Business Without a Marketing Budget, with Lindsay Pinchuk, Host of Dear FoundHer...
Do you want more simple marketing strategies? Lindsay Pinchuk is re-launching her newsletter, FoundHer Files, this week on Substack! No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE. Episode Summary: In this episode, Lindsay Pinchuk pulls back the curtain on how she built her first company, Bump Club and Beyond , from a $500 personal investment into a 7-figure, nationally…
Jul 1, 2025 From Farmer’s Markets to 12,000+ Retail Locations in a Decade, With Ashley Thompson, Founder of MUSH
If you're a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Ashley Thompson transformed cold oatmeal into a powerhouse brand sold in over 12,000 retail locations, scaling MUSH from a farmers market stall to a national favorite with the help of a pivotal Shark Tank deal.…
Jun 30, 2025 FoundHer Files: 20 Strategies to Crush Your Business Goals Before the End of the Year, with Host, Lindsay Pinchuk
Do you want more simple marketing strategies? Lindsay Pinchuk is re-launching her newsletter, FoundHer Files, this week on Substack! No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE. The year 2025 is officially HALF OVER. BUT, there is still a lot of runway left in front of us. In this episode, Lindsay Pinchuk shares 20 practical strategies for entrepreneurs to effectively…
Jun 24, 2025 Press Coverage Without a Publicist or a Plan and How Jennifer Meyer Built a Jewelry Brand That Has Lasted Twenty Years
If you’re a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Press coverage can change the trajectory of a brand, but it almost never arrives the way founders plan for it. In this episode of Dear FoundHer, Lindsay Pinchuk sits down with Jennifer Meyer, the designer and CEO…
Jun 17, 2025 The #1 Reason Your Offer Isn’t Selling (And What to Do Instead), with Lindsay Pinchuk, Host of Dear FoundHer...
Do you want more simple, no-fluff marketing strategies? Lindsay Pinchuk created a new FREE download:  CLICK HERE to grab The FoundHer’s Blueprint for Building a Business Without Burnout . In this episode, Lindsay Pinchuk discusses the common challenges faced when launching offers, particularly the importance of building anticipation and community before a launch. She emphasizes the need for effective…
Jun 10, 2025 How She Built a $1 Billion Business that Revolutionized Luxury Consignment, with Julie Wainwright, Founder of The RealReal
If you’re a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm.  Julie Wainwright knows what it’s like to be underestimated, and to prove people wrong. She built The RealReal into a billion-dollar luxury consignment business, then watched from the sidelines as a board…
Jun 3, 2025 How Living Fearlessly Can Lead to Success with Rebecca Minkoff
If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. No amount of business success is worth sacrificing your integrity, and Rebecca Minkoff has the receipts to prove it. Lindsay Pinchuk sits down with the iconic fashion designer to talk about what it takes to build…
May 19, 2025 10 Things You’re Definitely Not Doing That Can Change Your Business, with Host, Lindsay Pinchuk
If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code GIFT at checkout for $200 off your Annual Membership. In this episode, Lindsay Pinchuk shares ten simple yet effective strategies for business owners feeling stuck or overwhelmed. Lindsay shares…
May 13, 2025 How Juliet Wine Nailed Company Messaging Before Spending a Dollar on Marketing
If you’re a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day.  Knowing your customer is not a nice-to-have. It is the whole strategy. In this episode of Dear FoundHer, Lindsay Pinchuk sits…
May 6, 2025 Building Your Community as a Woman Entrepreneur, with Dear FoundHer... Host, Lindsay Pinchuk
If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day.  In this episode, Dear FoundHer... Host, Lindsay Pinchuk discusses the importance of networking and building a supportive…
Apr 29, 2025 Creating Community Around the Hot Topic: Menopause, with Alessandra Henderson Co-Founder of Elektra Health
If you’re a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day.  Menopause may be having its moment now, but Alessandra Henderson saw the need and the silence years before anyone else started…
Apr 22, 2025 Filmmaker, Author and Attorney Using Her Skills to End Jew Hatred, with Brooke Goldstein, Founder of the Lawfare Project and End Jew Hatred
If you’re a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day.  Fighting Jew hatred starts with refusing to apologize for standing up for yourself. When do you stop waiting for someone else to…
Apr 15, 2025 The One Small, Simple Change That Made the Biggest Impact on My Business, with Lindsay Pinchuk, Host of Dear FoundHer...
If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day.  In this episode, Lindsay Pinchuk discusses the significant impact that one small, simple change had on her business. And you…
Apr 1, 2025 Franchising a Mission to Bring Health and Wellness to Every Community, with Tara Gilad, Co-Founder of Vitality Bowls
No one tells you that scaling a business while raising kids means choosing which fire to put out daily. From hand-blending baby food to building a thriving national franchise, Tara Gilad shares how motherhood sparked the idea for Vitality Bowls and how grit, intuition, and smart decisions powered its growth. She walks through the early days of self-funding and flying blind without a marketing team or social media,…
Mar 25, 2025 Getting Press: How Fazit Got Glitter Freckles on Taylor Swift and Turned Them Into Millions
Aliett Buttelman prioritized getting press for her product, Fazit, at the center of a cultural moment. In this episode of Dear FoundHer, Lindsay Pinchuk talks with Aliett about how a self-funded beauty brand put their glitter sparkle freckles on Taylor Swift’s face at a Kansas City Chiefs game and turned that visibility into real growth. Aliett was intentional. She identified the right makeup artist, seeded product…
Mar 18, 2025 Healing Your Soul Through a Product That’s Now in 5000+ Stores Nationwide, with Ali Bonar, Founder of Oat Haus
Building a successful brand takes more than a great product. It takes showing up, sharing your story, and earning trust, day after day. Lindsay Pinchuk sits down with Ali Bonar, the co-founder and the CEO of Oat Haus, to talk about turning personal struggles into a business with real impact. After spending years battling an eating disorder, Ali wanted to change how people experience food. That journey led her to…
Mar 11, 2025 20 Actionable Steps to Market Your Business TODAY, with Lindsay Pinchuk, Host of Dear FoundHer...
In this episode, Lindsay Pinchuk discusses her Marketing Made Simple program and the SWEEP method, which focuses on utilizing social media, websites, emails, events, partnerships, and publicity to grow small businesses. She emphasizes the importance of consistency, community engagement, and practical steps that entrepreneurs can take to enhance their marketing strategies. The episode provides actionable insights…
Mar 4, 2025 The Ups and the Downs of Four+ Decades in Beauty with Laura Geller, Founder of Laura Geller Beauty
Success isn’t always smooth, and Laura Geller knows that firsthand. She built a beauty empire, but the road to get there was filled with financial setbacks, employee betrayals, and the constant pressure of running a business. Lindsay Pinchuk sits down with Laura, the founder of Laura Geller Beauty, to talk about the moments that defined her journey. How did a New York City makeup artist with no business background…
Feb 26, 2025 You can't build a business overnight!
Join the Dear FoundHer... Forum to build your business with the support of a community who truly gets it. The Dear FoundHer… Forum is exclusively for female entrepreneurs over forty who are building, growing, or scaling their businesses. There’s no gatekeeping here—just actionable support, real conversations, and access to insights that truly matter. Use the code FOUNDHER for 20% OFF. Click here to check out about…
Feb 18, 2025 Becoming an Overnight Success....After a Decade, with Ripley Rader, Founder of Ripley Rader
Join the Dear FoundHer... Forum to build your business with the support of a community who truly gets it. The Dear FoundHer… Forum is exclusively for female entrepreneurs over forty who are building, growing, or scaling their businesses. There’s no gatekeeping here—just actionable support, real conversations, and access to insights that truly matter. Use the code FOUNDHER for 20% OFF. Click here to check out about…
Feb 12, 2025 It's Never Wrong to Do What's Right: How to Speak Up When You Own a Business
Given the events of this week with a certain Super Bowl commercial featuring a known rapper, Dear FoundHer... Host, Lindsay Pinchuk, wanted to address this important topic: How to speak out as a business owner. So in this episode, Lindsay herself discusses the critical importance of speaking out on social issues, particularly in the context of recent events affecting the Jewish community. She shares her personal…
Feb 4, 2025 How to Navigate Your Post 40 Pivots, LIVE in Chicago with Pam Sunshine and Jenn Sherman of Sunny and Jenn
Sometimes, the best opportunities come out of nowhere—just ask Pam Sunshine and Jenn Sherman! Lindsay Pinchuk kicks off a live conversation from a sold-out event in Chicago, where she sits down with Sunny and Jenn to talk about unexpected pivots, reinvention, and rolling with life’s surprises. A chance encounter on the street sent these two best friends viral on TikTok, launching them into a new chapter they never…
Jan 28, 2025 Simply Be Yourself to Be a Part of the 1% of Women Who Sell Their Business, with Jessica Zweig
Grab 9 amazing tools (many free!) to grow your business in 2025! Sign up for our newsletter here and we'll deliver these (plus many more!) straight to your inbox: https://lindsaypinchuk.myflodesk.com/9tools How do you build a business that doesn’t need you, and why is that the key to true entrepreneurial freedom? Jessica Zweig, a three-time founder and recently acquired founder, rejoins Lindsay Pinchuk to unpack…
Jan 14, 2025 Navigating Social Media For Your Small Business During a Time of Crisis, with Lindsay Pinchuk, Host of Dear FoundHer...
*** Grab NINE FREE + PAID TOOLS to grow your business in 2025! We've compiled Dear FoundHer's... favorite digital resources just for you...and we'll send them straight to your inbox. Tips for using social media for your small business, creating meaningful partnerships, monetizing your community and more. CLICK HERE and we'll send them to you!*** In this episode, Lindsay Pinchuk addresses the challenges of…
Dec 31, 2024 Thank You for an Amazing Year: I'm Right Where I'm Meant to Be, with Lindsay Pinchuk, Host of Dear FoundHer...
In this episode, Lindsay Pinchuk discusses the significance of personal branding for entrepreneurs, emphasizing that it is not just a trend but a foundational aspect of business growth. She shares her journey of building her personal brand alongside her business, Bump Club and Beyond, and the lessons learned from that experience. Lindsay highlights the importance of authenticity, community, and intentionality in…
Dec 24, 2024 Building Your Personal Brand Isn't a Trend, It's Imperative for Your Business, with Lindsay Pinchuk, Host of Dear FoundHer...
"Personal Branding" seems to be the marketing buzzword going into 2025---but our host, Lindsay Pinchuk, she's been building her own personal brand alongside each of her businesses for the last decade and a half. In this episode, Lindsay discusses the significance of personal branding for entrepreneurs, emphasizing that it is not just a trend but a foundational aspect of business growth. She shares her journey of…
Dec 19, 2024 The Power of a Rebrand for Your Business, with Dr. Zahava Berkowicz, Founder of IMMA Acupuncture and Wellness
Building a business from survival mode to success takes bold decisions, resilience, and a deep alignment with your purpose—just ask Dr. Zahava Berkowicz, the founder of IMMA Acupuncture and Wellness. From her early days of renting a single treatment room to leading a thriving acupuncture clinic, Zahava’s journey is a testament to trusting your gut and knowing when to evolve.   What does it take to rebrand…
Dec 12, 2024 Setting the Stage for 2025 Success, with Lindsay Pinchuk, Host of Dear FoundHer...
In this episode, Lindsay Pinchuk discusses the importance of preparing for the end of the year and setting goals for 2025 as a small business owner. She emphasizes the need for self-care, auditing business performance, and engaging with the community. The conversation also highlights actionable steps for entrepreneurs to take as they wrap up 2024 and look ahead to the new year. You can grab Lindsay's year-end…
Dec 5, 2024 Helping Women to Get the Perimenopause and Menopause Care They Deserve, with Joanna Strober, Founder of Midi Health
“I want to build a company that is trustworthy, and that’s what I mostly spend my time thinking about—how to build something that is trustworthy, that provides really high-quality care that is a bit differentiated from everyone else,” shares Joanna Strober, the founder and CEO of Midi Health, a virtual healthcare platform revolutionizing care for women navigating perimenopause and menopause. In this episode, she…
Nov 26, 2024 Your Community is Everything: Practical Tips to Grow and Strengthen Yours
In this episode, Host, Lindsay Pinchuk discusses the importance of building a supportive community for female entrepreneurs, particularly those over 40. She shares her personal journey of networking and the challenges she faced in the early stages of her business. Lindsay emphasizes the value of collaboration, mentorship, and leveraging life experiences to strengthen professional networks. She provides actionable…
Nov 12, 2024 From Bootstrapped to $20MM in Revenue in Less than Three Years, with Alex Schinasi, Founder of Hulken
“Everyone has a use case for Hulken, and I think that’s what makes it so relatable. The product basically markets itself,” says Alex Schinasi, the co-founder and president of Hulken, as she shares how her simple yet functional rolling tote became a viral sensation.  Joining Lindsay Pinchuk in this episode, Alex reflects on her start as an entrepreneur in Israel, where she first learned the importance of…
Nov 7, 2024 Bigger Is Not Always Better, Taking the Proper Steps to Build a Successful Brand with Lauren Dudley Stephens and Kaki Dudley McGrath, Co-founders of Dudley Stephens
“Always come back to your North Star. Stay true to your mission, and when you find yourself veering off the path, remind yourself of who you are, what you do, why you do it, and how, and circle back to that original mission of your brand. It is always there to guide you.” This is one of Lindsay Pinchuk’s top takeaways in this episode, pointing out the need for alignment and focus in building a brand that lasts.…
Oct 29, 2024 Building a Brand, and Transforming a Category, By Listening to Your Customer with Jessica Rolph, Co-Founder of Lovevery
“Parents want the best for their children—of course, they do. That was the big ‘aha’ moment for us, where we realized we were onto something. They want to connect, they want slower time with their children, and they want the right tools to make it happen,” shares Jessica Rolph, the co-founder and CEO of Lovevery.  In this episode, Jessica joins Lindsay Pinchuk to talk about how deeply listening to parents has…
Oct 22, 2024 Building a Luxury, Nationwide Meal Delivery Service with Julie Nguyen, Co-Founder and CEO of Methodology
“I believe that the way we eat is one of the things that affects our overall health and quality of life more than anything else,” shares Julie Nguyen, the co-founder and CEO of Methodology, a luxury meal delivery service that’s all about clean eating and sustainability. Julie shares how her own struggles with health led her to realize the power of food as medicine, sparking the idea for Methodology—a business that…
Oct 16, 2024 RERUN: 50-Something TikTok Sensations Sunny and Jenn Tell All part 2 with Peloton's Jenn Sherman and Pam Sunshin, Founders of Sunny + Jenn
ICYMI, Dear FoundHer... is taking our most popular guests, Sunny and Jenn on TOUR, and we're kicking off with a one-of-a-kind event just outside of Chicago! Tickets went on sale this week, so we thought there is no better time than now to rerun this incredible conversation with Peloton's Jenn Sherman about how she and her best friend Pam Sunshine became a sensation on TikTok as SunnyandJenn. This episode kicks off…
Oct 15, 2024 RERUN: 50-Something TikTok Sensations Sunny and Jenn Tell All, Part 1 with Peloton's Jenn Sherman and Pam Sunshin, Founders of Sunny and Jenn
ICYMI, Dear FoundHer... is taking our most popular guests, Sunny and Jenn on TOUR, and we're kicking off with a one-of-a-kind event just outside of Chicago! Tickets went on sale this week, so we thought there is no better time than now to rrerun this incredible conversation with Peloton's Jenn Sherman about how she and her best friend Pam Sunshine became a sensation on TikTok as SunnyandJenn. This episode kicks off…
Oct 1, 2024 Tackling the Topics No One Wants to Talk About, From Her Parents’ Garage to Walmart and Target Stores Nationwide, with Katie Sturino, Co-Founder of Megababe
“It’s cute to come in and bring a new brand, and that’s great—finding newness and all. But the reality is you’re competing with billion-dollar corporations, out of your parents’ garage, you know?” Katie Sturino recalls as she reflects on the early days of launching Megababe. As a body-positive influencer and CEO, Katie’s passion to solve everyday body concerns like chafing and sweat led her to make products that…
Sep 24, 2024 Building a Cult Following in the Beauty Space Thanks to TikTok and Zero Outside Investments, with Sarah Potempa, Founder of The Beachwaver Co.
“I really wanted to give people a story and a journey they could understand, and simplify hair care, because throughout my career I’ve found it can be confusing for a lot of people,” shares Sarah Potempa, founder and CEO of The Beachwaver Co. Sarah joins Lindsay Pinchuk this week to share her path from celebrity hairstylist—working with clients like Rachel Zoe—to creating the Beachwaver, a rotating curling iron…
Sep 19, 2024 From Brand New Coach to Selling Out Her Services in Under Two Years, with Leslie Randolph, Self-Confidence Coach
“I am like a cheerleader in human form,” says Leslie Randolph, a self-confidence coach and founder of The Coach Chronicles. This week, she sat down with Lindsay Pinchuk to discuss how she went from being a new coach to fully booked in just two years, using marketing strategies she learned from Lindsay’s mentorship program, “Marketing Made Simple for Small Business.” Leslie’s story serves as a powerful example to…
Sep 17, 2024 Events: The Most Powerful Marketing Strategy for Your Business and How to Execute Them
Host, Lindsay Pinchuk shares her journey of building Bump Club and Beyond through community-driven events. She emphasizes the importance of in-person connections, especially in a post-pandemic world, and discusses how hosting events can significantly enhance business growth. Lindsay provides practical strategies for organizing successful events, highlighting the need for community feedback and the potential for…
Sep 13, 2024 A Half a Million Followers and No Sales
Recently, Host, Lindsay Pinchuk, was approached for some advice by someone who was struggling to get new clients. With nearly a half a million Instagram followers, Lindsay was floored that this was even a possibility. But she asked a simple question, that uncovered the key to why this was happening. TUNE IN to hear the five SIMPLE tips that Lindsay shared with this female entrepreneur to help her turn around her…
Sep 10, 2024 Ultra Orthodox to Unorthodox, with Multiple Multi-Million Ideas Along the Way, with Julia Haart
“When it comes to business, I have zero fear,” says Julia Haart, entrepreneur and star of Netflix's “My Unorthodox Life.” This week, Julia joins Lindsay Pinchuk to share her remarkable journey from an ultra-Orthodox Jewish community to becoming a self-made businesswoman. Julia recounts the key moments that gave her the courage to leave her restrictive upbringing at the age of 42 and pursue a career in fashion.…
Sep 3, 2024 How to Navigate Your Company's Sale and Exit with Carrie Kerpen, Founder of The Whisper Group
“I need to show other women how to do this,” says Carrie Kerpen, founder and CEO of The Whisper Group, as she reflects on the challenges of scaling, selling, and leading a business in a male-dominated industry. In this episode, she joins Lindsay Pinchuk to explore a critical but often overlooked topic: exit strategies for female entrepreneurs. Carrie highlights the disparities in exit values for female-led…
Aug 27, 2024 Creating an All New Spin on the Flavors of her Childhood and Upbringing, with Crystal Ung, Founder of Bowlcut
“I saw firsthand how food can really, I hate to say ‘bridge cultures’ because it’s overused, but it’s true. It brings people together,” says Crystal Ung, founder and CEO of Bowlcut. In this episode, Crystal joins Lindsay Pinchuk to talk about the inspiration behind Bowlcut, a brand that grew out of her passion for healthier, authentic Asian sauces and her desire to challenge common misconceptions about Asian…
Aug 20, 2024 She Disrupted the College Shopping Experience from Her Own Dorm Room, Amanda Zuckerman, Founder of Dormify
“Just as I carefully choose my outfits and accessories every day, I put the same thought into how my room would look,” shares Amanda Zuckerman, co-founder and president of Dormify, a leading retailer specializing in college dorm and apartment essentials. This week, Amanda joins Lindsay Pinchuk to dive into the importance of truly listening to the community around a brand—a practice that has been central to…
Aug 9, 2024 How to Monetize Your Community: Strategies and Insights with Lindsay Pinchuk, Host of Dear FoundHer...
Last week host, Lindsay Pinchuk shared how to cultivate and build your brand's community. Today in this episode she shares how to monetize it. This episode was originally recorded as a bonus episode for her email list, but today, Lindsay's sharing this incredibly important and insightful episode of Dear FoundHer... with everyone. In these forty-five minutes, Lindsay Pinchuk shares her insights on how to monetize…
Aug 6, 2024 This Winner of Food Network's "Chopped" Created a Personal Brand Like None Other, with Palak Patel
“I think you have to do what is kind of right for you and your soul,” says Palak Patel. In this episode, Lindsay Pinchuk talks with Palak, a culinary star who has made significant strides in the food industry. Palak shares her journey from leaving a stable corporate job to pursuing her passion for cooking, which led her to culinary school and eventually the Food Network. There, she competed on Chopped and emerged…
Aug 2, 2024 Three Easy Ways to Cultivate Community for Your Brand, with host Lindsay Pinchuk
This week, after hearing Lindsay share some examples, a client said to her: "I think I need to cultivate my event attendees into more of a community." You've heard Lindsay say it time and time again, "Your community is your brand’s greatest asset and you build it through your greatest marketing tool: Your content." On today's episode you're going to hear Lindsay talk about the power of community for your brand and…
Jul 30, 2024 From a Side Hustle to a Full Time Gig Through the Power of Women in Sports, the Olympics and Community, with Jamie Mittelman, Founder of Flame Bearers
“I wanted to be a part of providing role models who look and sound like women from all over the world,” shares Jamie Mittelman, founder of Flame Bearers, a media company dedicated to amplifying the stories of women Olympians and Paralympians. In this episode, she joins Lindsay Pinchuk to discuss her journey from passionate Olympic fan to full-time entrepreneur. Jamie highlights the significant gender disparity in…
Jul 23, 2024 RERUN: Dr. Becky Kennedy, Founder of Good Inside, Shares the Secrets to Building an Empire from an Engaged Community
Today's episode is a rerun from season 1. In today’s rerun, you’ll hear esteemed parenting expert, NY Times Best selling author and psychologist, Dr. Becky Kennedy, talk all about what this means. You’ll also hear her talk about how she built one of the largest parenting empires from scratch simply by showing up and sharing. By connecting with her community in a way that they grew to trust her and want more…
Jul 16, 2024 From 30 Local Retailers to National Distribution at Walmart, Whole Foods and Thousands more with Jash Mehta, Founder of Pop and Bottle
“I definitely don’t know if I would have done it if I knew how difficult it was back then. But here we are, living to tell the tale,” says Jash Mehta, co-founder of Pop & Bottle, as she shares how she and her co-founder, Blair Hardy, started the company inspired by California’s farm-to-table culture and a commitment to plant-based eating. From humble beginnings with a Vitamix in a small kitchen, they created…
Jul 9, 2024 From $30MM in Capital Raised...to Nothing...and then a Comeback, with Amy Nelson Founder of The Riveter
“We had to shut down tons of parts of the business, and that was work. So, I kind of leaned into the work. I had to lean into the work of what The Riveter needed to do,” says Amy Nelson. Amy’s business was founded in 2017 to create an inclusive community space for women. Despite rapid growth and raising $30 million in venture capital, the COVID-19 pandemic forced Amy to shut down coworking spaces and pivot the…
Jul 2, 2024 From Nearly Going Out of Business to an 8-Figure Cult Following, with Allison Evans and Kelly Love, Co-founders of Branch Basics
“We didn’t care about cleaning products. We didn’t set out to sell soap,” says Kelly Love. She, her best friend Allison Evans, and Allison’s aunt Marilee Nelson, co-founded Branch Basics with a different mission in mind. “We believed there was a need for truly safe products, and we knew we had built a platform to share this crucial information,” they explain. Their goal was not just to sell soap but to transform…
Jun 27, 2024 Tik Tok's 50-Something Sensation, SunnyandJenn Tells All Part 2, with Pam Sunshine and Jenn Sherman
“It doesn’t feel like a chore,” says Pam Sunshine when asked about managing a thriving TikTok business with her best friend Jenn Sherman, all while juggling day jobs. In this episode, host Lindsay Pinchuk continues her conversation with Pam and Jenn, the dynamic duo behind SunnyandJenn. Pam and Jenn delve into the operational aspects of their business, sharing practical steps like forming an LLC and hiring a…
Jun 25, 2024 Tik Tok's 50-Something Sensation, SunnyandJenn Tells All Part 1, with Pam Sunshine and Jenn Sherman
“We kind of knew we were onto something and we decided we were just going to come on and be ourselves,” says Jenn Sherman about how she and her best friend Pam Sunshine became a sensation on TikTok as SunnyandJenn. This episode kicks off a two-part series exploring how these 50-something influencers turned a chance encounter into a thriving lifestyle brand. Host Lindsay Pinchuk recounts her friendship with Jenn, a…
Jun 21, 2024 How to Use Instagram Reels for Your Business, with Lindsay Pinchuk, Host of Dear FoundHer...
Instagram Reels are a powerful marketing tool that can enhance brand visibility, engagement, authenticity, and connection with the community. They help increase visibility and reach on Instagram, engage and connect with the community, showcase personality and authenticity, share educational content, and visually showcase products and services. In today's conversation, Host, Lindsay Pinchuk shares why Reels are…
Jun 20, 2024 Building a Second Career Out of the Success of Your First, with Sonni Abatta, Founder of We Gotta Talk
“Something actually changed me at 40. And I was like, you know what, I’m done not believing in myself. I’m done thinking other people are doing it better. I’m done watching everyone’s progress more than mine," declares Sonni Abatta. In this episode, she shares her inspiring transformation from Emmy-nominated journalist to the creator of the podcast “We Gotta Talk.” Sonni’s shift from a 15-year news career to…
Jun 14, 2024 Why Your Business Needs a Website + What it Should Include
In this episode, Lindsay Pinchuk emphasizes the importance of having a website for your business. She discusses the various components that make a website essential, such as registering your business, creating a brand logo and mission statement, and setting up a business email. Lindsay also highlights the benefits of having a website, including providing more information to potential customers, collecting customer…
Jun 11, 2024 From Foster Care to a Self-Made, Self-Funded Fine Jewelry Company, with Alexis Russell, Founder of Alexis Russell Jewelry
“Alexis Russell Jewelry is one of the most special things that I’ve ever created beyond my children and continuing to share that with the world, not just through the jewelry, but through my actual personal story—which ties in so beautifully to the jewelry and what it means—I think that’s a really important and valuable mission for me right now.” In this episode, Alexis Russell shares her journey from a challenging…
Jun 6, 2024 She Bootstrapped Beyond Yoga for 18 Years Without Outside Investment and Sold It for $400 Million
For simple actionable tips to grow your business, subscribe to The FoundHer Files . Building a hundred million dollar company without outside investment is rare. Doing it while holding the line on body inclusivity, never photoshopping a single model, and keeping your entire team intact through an acquisition is something most founders never pull off. In this episode of Dear FoundHer, Lindsay Pinchuk sits down with…
Jun 4, 2024 7 Female FoundHers Weigh In: What Are Three Actionable Steps You Can Take RIGHT NOW if You’re Just Starting out in Business
“Summer is a great time to sit down and really think about getting your business off the ground or taking it to the next level,” says Lindsay Pinchuk. In this episode, she gathers insights from inspiring and successful female founders, each sharing actionable steps for innovation and business growth. For more from each of these guests, check out their full conversation on Dear FoundHer… Journalist and bestselling…
May 31, 2024 Just Get Started: 12 Content Ideas You can Use RIGHT NOW
We’ve been talking a lot lately about just getting started. And what does that mean? Well, you can grab Lindsay's Jumpstart Your Business Blueprint , it’s a free guide linked in the show notes…but what else does it mean to just get started? While many of you know, Lindsay is a proponent for building a content strategy and a process to execute it. But, she also believes you need to just get started posting…
May 28, 2024 It's Never Too Late to Do What's Right, with Caroline D'Amore, Founder of Pizza Girl (RERUN)
It’s never too late to do what’s right. And with the hate around the world at an all-time high, there is no better day than today to re-release a conversation with an incredible founder who chose to stand up against hate---no matter the impact on her business. Caroline D’Amore is a friend and an advocate for the Jewish community, and as someone who owns a business had every thing to lose—but wasn’t afraid to…
May 24, 2024 Look for the Helpers: How Asking for Help the RIGHT Way Can Catapult Your Business
"Knowing when to ask for help will play a key role in your growth and ultimately in your success." ---Lindsay Pinchuk Look for the helpers. This is a notion that doesn’t just apply to catastrophic situations, but to business as well. And whether you’re just getting started, a year in or five years in—knowing when to ask for help will play a key role in your growth and ultimately your success.  Today's…
May 21, 2024 How Sharing Her Story Led to Thousands of Sales to the Right Customers, with Dana Lynn Kaye, Founder of Devotion Nutrition
While there is no such thing as an overnight success, your business can change at the drop of a hat. After years of hard work, this is what happened to Dana Lynn Kaye, Founder of Devotion Nutrition all thanks to a single, heartfelt endorsement from a passionate influencer. Today she shares her entrepreneurial journey, emphasizing passion, resilience, and the incredible transformation that happened in her business…
May 14, 2024 11 Steps to Take When Starting Your Business
You have to start somewhere—and this week alone Lindsay Pinchuk was asked by FIVE PEOPLE: I have an idea for a business, how do I get started? So she's dedicating today’s conversation to giving you tangible steps that you can take to get going. And even if you’ve started, this is a great place to listen and learn and make sure that you have dotted all of your I’s and crossed all of your t’s. You will talk…
May 7, 2024 Creating an 8-Figure Solution to Help Get More Sleep, with Kathrin Hamm, Founder of Bearaby
Kathrin Hamm, originally an economist at the World Bank, turned her chronic insomnia into an opportunity by creating Bearaby, a thriving business centered around a unique product: a weighted blanket made entirely from organic materials, without plastic beads. Her journey involved overcoming skepticism from manufacturers and the complexities of introducing a new, sustainable product category to the market. Kathrin's…
May 3, 2024 How to Price Your Product or Service?
On Tuesdays episode of Dear FoundHer, Suzanne Sitrin, Founder of Blue Birch Consulting talked about your offer and knowing how to price your product or services. Today, Host, Lindsay Pinchuk continues the conversation, sharing with you some of the tips she uses my own clients and for herself when shaping an offer that sticks. Takeaways Write out all the tasks involved in the job and estimate how long it will…
Apr 30, 2024 The Guiding Principles of Building Your Own Service Based Business from Scratch, with Suzanne Sitrin, Founder of Blue Birch Consulting
Considering a shift from a corporate to entrepreneur? Suzanne Sitrin, founder of Blue Birch Consulting, shares insights on starting her consultancy from scratch, discussing key areas such as leadership culture, service pricing, time management, and the indispensable value of networking and sustaining client relationships. Suzanne’s insights into pricing are particularly valuable—she discusses how understanding the…
Apr 26, 2024 Foundational Basics for Marketing Your Small Business
In this conversation, Lindsay Pinchuk shares the success stories of women in her online community and group mentorship program, Marketing Made Simple for Small Business. These women have achieved significant wins, such as landing TEDx talks, securing TV segments, launching new businesses, and increasing reach and engagement on social media. Lindsay emphasizes that these wins were not the result of shortcuts or…
Apr 23, 2024 Gail Simmons of Bravo's Top Chef on How She Manifested Her Own Destiny
“It's valuable to not have a perfect plan,” advises Gail Simmons as she shares how she manifested her dreams into reality—from penning restaurant reviews in college to becoming a renowned figure in the culinary world.  Working under food critic Jeffrey Steingarten at Vogue and alongside chef Daniel Boulud, Gail gained invaluable lessons that paved the way for her role at Food & Wine Magazine. It was here that…
Apr 18, 2024 The Basics of User Generated Content for Your Small Business Marketing Plan, with Lindsay Pinchuk, Host of Dear FoundHer...
You've heard Lindsay Pinchuk say on so many occasions: Your community is your greatest asset. User Generated Content is one of the many reasons why. User-generated content (UGC) is a powerful marketing tactic that small business owners can utilize to drive awareness and build trust. It's cost-effective, provides fresh and diverse content, and fosters a sense of community and engagement. Small business owners can…
Apr 16, 2024 She Baked 96,000 Cookies and Raised $420,000+ to Develop Pediatric Cancer Treatments....Today She's Granted $21 MILLION, with Gretchen Witt, Founder of Cookies for Kids' Cancer
Diagnosed with stage four cancer at age two and a half years old, Gretchen Witt’s son's condition highlighted the critical need for increased awareness and funding for pediatric cancer. Drawing on her PR expertise, she organized a cookie bake-a-thon fundraiser that laid the foundation for Cookies for Kids' Cancer. The nonprofit she founded has since raised over $21 million, funding critical research and treatment…
Apr 11, 2024 Why Mentorship is a MUST for Female Entrepreneurs, with Lindsay Pinchuk, Host of Dear FoundHer...
Earlier this week on Dear FoundHer, Kristen Shroyer shared with us the story of co-founding ONEHOPE wines.   A pivotal moment in their founding story was when they were approached by a member of the Mondavi family who later became a mentor and an investor in their business.  In today's episode we're talking about the importance of mentorship for female entrepreneurs. You'll hear Lindsay Pinchuk, host of…
Apr 9, 2024 Disrupting the Wine Industry by Giving Back $10M to 40,000 Causes, with Kristen Shroyer, Co-Founder of ONEHOPE Wine
Who would have thought that a simple idea generated over happy hour could transform into a multimillion-dollar wine business? This is exactly what happened with ONEHOPE Wine—a business where every bottle sold supports a cause. At the heart of this story is Kristen Shroyer, whose journey uncorks the power of mentorship, determination, and a mission to give back and make a difference. Her journey began with a simple…
Apr 4, 2024 How I landed a 7-figure partnership with Target that Led to my Company's Acquisition, by Lindsay Pinchuk, Host of Dear FoundHer...
On today's episode, Host, Lindsay Pinchuk discusses how she built her first company using partnerships---trade partnerships to borrow other brand's communities. Through her partnerships, she ended up securing many paid sponsorships, which eventually led to Target hiring her company to create a brand activation that led to 6-figure programs for multiple years, and then the acquisition of her company. Following the…
Apr 2, 2024 Create 30 pieces of Content (from ONE) in Just Two Hours, with Lindsay Pinchuk, Host of Dear FoundHer...
"How many people are on your social media team?" Is Lindsay Pinchuk's favorite question. WHY? Because it's just her and has been for a LONG time...even after she sold her company, she wasn't given a team as promised, and her social media strategy and management came from her. But she was able to do it in a way that elicits this question all the time. HOW? She has a process---multiple processes actually to repurpose…
Mar 28, 2024 How Building a Community of Working Women Disrupted the Fashion Industry, with Sali Christeson, Founder of Argent
Work attire doesn't have to be boring; it can be an empowering statement of your identity, ambition, and style. Sali Christeson and her brand, Argent, are redefining professional wear for women. In this episode, she shares how her venture into the fashion industry was sparked by a glaring gap in the market: the dire need for workwear that resonates with the modern woman's ethos of boldness, functionality, and…
Mar 21, 2024 Building a Brand (and Brick + Mortar) Through Community and Culture, with Rachel Liverman Founder of GLOWBAR
"I really care about helping people feel confident in their skin. We instill confidence through skincare, but I believe it has a much greater impact on the world. When we feel good, we do good,” says Rachel Liverman, Founder and CEO of Glowbar. Rachel shares the mindset shifts necessary for launching and growing a business that resonates with today's consumers. From generating pre-launch buzz on social media to…
Mar 19, 2024 How to Share Your Story, The Foundation of Your Content Strategy, with Lindsay Pinchuk, Host of Dear FoundHer...
You hear Dear FoundHer host, Lindsay Pinchuk, say it ALL THE TIME: SHARE YOUR STORY. Just this week a client of hers shared their story for the first time and it was by far her most engaged piece of content she's ever shared. Your story is your bridge to transaction, and in today's episode, host, Lindsay Pinchuk explains how and why. In this episode, Lindsay Pinchuk emphasizes the importance of sharing your story…
Mar 14, 2024 Going Back to the Basics to Build Your Instagram, with Peloton's Jenn Sherman (rerun)
In this rerun of one of our most downloaded episodes, Peloton's Jenn Sherman shares with us what happened when she implemented the five simple steps host, Lindsay Pinchuk, gave to her to grow her Instagram. When Jenn was last on Dear FoundHer , Lindsay issued several Instagram challenges to help her grow her following and boost engagement. After applying Lindsay’s tips and conquering her imposter syndrome, Jenn has…
Mar 12, 2024 5 Steps to Get Started on instagram with Peloton's Jenn Sherman (rerun)
In this rerun of one of our most downloaded episodes, Peloton's Jenn Sherman discusses her social media insecurity and imposter syndrome around learning the basics of Instagram. Jenn is the OG Peloton instructor and her three episodes of Dear FoundHer... have been among our most downloaded. In this conversation, Jenn learns basic processes like recording and posting, especially as someone who is older than her…
Mar 7, 2024 Embracing the Calm and the Chaos through a Mission Driven Business, with Stacy Igel, Founder of Boy Meets Girl
Fashion meets advocacy as host Lindsay Pinchuk talks with Stacy Igel, the powerhouse behind athleisure brand Boy Meets Girl. From the brand’s inception in 2001, Stacy has been on a mission, not just to create streetwear, but to embed a narrative of impact in her brand. From anti-bullying initiatives to breast cancer awareness and immigrant rights, Boy Meets Girl proves that fashion can indeed serve as a powerful…
Mar 5, 2024 7 Steps to Building Your Business' Foundation on Instagram, with Lindsay Pinchuk, Host of Dear FoundHer...
Growing your instagram for your business doesn’t happen overnight. It is a marathon, not a sprint. And it all rests upon the foundation you lay and eventually build upon.  Many of you tell Lindsay that you’re paralyzed and you don’t even know how to get started. That there is so much to manage and think about. But, when you build a foundation, you really need to start with the basics. And then…
Feb 29, 2024 The Pioneer of the Clean Beauty Industry Shares Her Top Tips with Karen Behnke, Founder of Juice Beauty
Discover how Karen Behnke, fueled by a lifelong passion for health and wellness, transformed the beauty industry with Juice Beauty. In this enlightening episode of Dear Founder, Lindsay Pinchuk sits down with the mind behind the clean beauty pioneer to explore the creation of a brand that's as committed to the environment as it is to efficacy. Diving into Karen's story, listeners will learn about her leap into…
Feb 22, 2024 How to Write a Book...Even if You're NOT Famous, with author, Amy Shoenthal
"Ever wondered how setbacks can fuel innovation and lead you to success?" In this episode of Dear FoundHer…, Lindsay Pinchuk sits down with Amy Schoenthal, a journalist turned marketing consultant and author of "The Setback Cycle," to tackle this very question. They dive into Amy's journey and the pivotal role setbacks play in personal and professional growth. Lindsay and Amy peel back the layers on what it takes…
Feb 20, 2024 CASE STUDY: How my client sold out her inventory this week...
Summary Today, Host of Dear FoundHer..., Lindsay Pinchuk shares a behind-the-scenes look at a recent client call and how she helped solve a problem for her client. The client, a made-to-order food company, was struggling to grow engagement on social media. However, through their conversation, Lindsay identified that the true problem stemmed from the order process, lack of community engagement, limited partnerships,…
Feb 15, 2024 Making More Money with Less Time + Tips to Scale Your Business with Leah Fink, Co-Founder of Williamsburg Pizza and Leadership Coach
Where can a simple encounter lead? In this episode, host Lindsay Pinchuk and Leah Fink explore the serendipitous paths that lead from meeting on Jerusalem's lively Ben Yehuda Street to reconnecting as part of a vibrant community of Jewish moms. Leah's story unfolds as she navigates the transition from spearheading a successful pizzeria, Williamsburg Pizza, to harnessing her wealth of experience into coaching…
Feb 13, 2024 Why Email Led to a 5-Figure Launch---with Almost No Social Media, with Lindsay Pinchuk, Host of Dear FoundHer...
In this conversation, Lindsay Pinchuk emphasizes the importance of email marketing and how it can drive conversions. She shares her experience with her first business, Bump Club and Beyond, where capturing email addresses was a top priority. Lindsay discusses the power of email compared to social media and how it can be used as a direct line of communication with your community. She provides various methods for…
Feb 8, 2024 The Out of the Box Way to Get on Retail Shelves Nationwide, with Amy Cohn, Founder of Joydays
How can a career crafting innovative experiences for giants like Disney, Oprah, and Sony spark the creation of a health-focused food brand? Meet Amy Cohn, the founder of Joydays, a company offering blood sugar-friendly snacks. In this episode, host Lindsay Pinchuk talks with Amy, who leveraged her remarkable journey through some of the most innovative tech and media companies to create Joydays, a brand dedicated to…
Feb 6, 2024 How to Promote Yourself, Share Your Offer and Convert New Customers, with Lindsay Pinchuk, Host of Dear FoundHer...
Summary In this episode, Lindsay Pinchuk discusses the importance of self-promotion and driving conversions for business owners. She emphasizes the power of storytelling and sharing personal experiences to build credibility and engage with the community. Lindsay provides practical tips on finding stories to share, such as looking back at old photos and reflecting on past experiences. She also highlights the need to…
Feb 1, 2024 From a Parking Lot and $600 to 85,000 Members, 115 Locations and $210MM per Year, with Morgan Kline, Founder of Burn Bootcamp
Learn how a $600 investment and classes in a parking lot turned into a fitness empire with a heart! Join Morgan Kline, co-founder and CEO of Burn Bootcamp to share her family’s journey from a modest beginning to spearheading a fitness franchise with over 350 locations and projected revenues of $210 million. Morgan dives into the nuances of founding and growing a fitness franchise. She stresses the importance…
Jan 30, 2024 Case Study: I Lost 2,000 Followers but Gained 14,000 in the Last 120 Days, with Lindsay Pinchuk, Host of Dear FoundHer...
Summary In this episode, Host, Lindsay Pinchuk shares her experience of finding her voice and speaking out on important issues. Since October 7th she's lost 2,000 followers on Instagram, but she's gained 14,000, for a net gain of 12,000+ followers. In this episode, she shares the impact it has had on her business, including the loss of contacts and followers, but also the connections and support she has gained.…
Jan 25, 2024 Product First, How The Jean Queen Earned Her Title, with Grace Na, Founder of Pistola Denim
If you're a fashion lover, a denim enthusiast, or simply someone who appreciates a great brand story, you'll be captivated by this episode of Dear FoundHer… Host Lindsay Pinchuk talks with Grace Nah, the founder of Pistola Denim. Grace shares her story of creating a Los Angeles-based women's wear brand known for its premium, yet accessible denim. Grace dives into how she spotted a market need for entry-level…
Jan 23, 2024 Setting Your Brand's Social Media Intentions for 2024, with Lindsay Pinchuk, Host of Dear FoundHer...
Last Friday Lindsay Pinchuk and Dear FoundHer... kicked off our FoundHer Friday series with a virtual meet up. Lindsay ran this online event just as she would an in person one of the same kind: She went through the registrations and picked out the pain points most important to YOU.  She introduced a networking component by asking you guys to follow each other—and you guys got a TON of new followers.  She…
Jan 18, 2024 Turning Kindness Into a Multi-Million Dollar Empire, with Adriana Carrig, Founder + CEO of Little Words Project
From basement beginnings to bold affirmations, Adriana Carrig is rewriting the rules of kindness, one little word at a time. On this 200th episode of the podcast, Lindsay Pinchuk welcomes Adriana, the founder and CEO of Little Words Project. This well-known, well-loved and very special brand has made waves with its affirmation bracelets, promoting kindness and fostering a tight-knit community. Adriana opens up…
Jan 16, 2024 Better Together: Embracing A Community over Competition Mentality for 2024
Summary In this episode, Lindsay Pinchuk shares her mantra for 2024 and emphasizes the importance of community. She discusses the role of community in both personal and professional life and highlights the value of a supportive network. Lindsay shares personal experiences of dealing with competition and explains how embracing a community over a competition mentality can set your businesses apart. She provides tips…
Dec 28, 2023 My IG Account Doubled in Just Three Months Thanks to my #1 Lesson of 2023
This year has been a year of growth, discovery, and solidifying the one thing I tell you all the time: YOU JUST HAVE TO BE YOURSELF. As we move into 2024 it has been FIVE years since I closed on the sale of my business. So much has happened, and truly 2023 was a pivotal year for me—I’m about to share with you why In addition to a recap of this year and a sneak peek of next, I wanted to share with you the…
Dec 27, 2023 How to Overcome Social Media Insecurities with Peloton's Jenn Sherman (RERUN)
In our #1 most downloaded episode of 2023, host Lindsay Pinchuk talks to Peloton's Jenn Sherman about her own social media insecurities. In a conversation that resonated with you like none other this year, this episode is JAM PACKED with tips and simple strategies to help you put your own social media on the right path in 2024. PLUS---grab Lindsay's Cheat Sheet + Social Media Challenge below. And when you're done…
Dec 26, 2023 Bobbi Brown and her 2.0: Jones Road Beauty (RERUN)
As promised, this week Dear FoundHer... is dropping our two most downloaded episodes of 2023! Coming in at #2....the incredible Bobbi Brown shares her story of her own 2.0: Jones Road Beauty. This is the same episode that aired earlier this year, there are no additions or updates. Stay tuned for our top downloaded episode tomorrow and then on Thursday, Lindsay Pinchuk rounds out the year with the lessons she's…
Dec 21, 2023 Managing (New Motherhood) in a Male Dominated Category with Jenna Goodring, Founder + CEO of The High Confectionary
Build your own buzz, control your own destiny! In this episode, Lindsay Pinchuk welcomes Dear FoundHer’s first guest in the cannabis industry and the last guest of 2023, Jenna Goldring. Jenna is the founder of The High Confectionary, a micro-dose direct-to-consumer gummy manufacturer. Jenna shares her entrepreneurial journey as a new mother in the male-dominated cannabis industry. We explore how Jenna identified a…
Dec 20, 2023 The Marketing Strategy that Changed My Business and Made my Year in 2023, with Lindsay Pinchuk, Host of Dear FoundHer...
Today Lindsay Pinchuk, host of Dear FoundHer... is sharing the #1 game changer for her brand, business and company in 2023…and the foundation on which she built my entire first company upon. Her first company was an events company and she never thought she'd host another event again for a company of mine. Today, she's sharing with you how events have played a pivotal role in her year and what’s to…
Dec 14, 2023 Why Every Business, Big or Small, Needs a Bookkeeper, with Danielle Hayden, Founder of Kickstart Accounting, Inc.
What makes a successful foundation when it comes to the financials of a business? Lindsay Pinchuk introduces us to Danielle Hayden of Kickstart Accounting to explore this question. Kickstart is Lindsay’s own accounting firm, so she leads the conversation in sharing how transformative it has been to work with an organization designed to help female entrepreneurs understand their financials in order to grow their…
Dec 12, 2023 She Helps Women Get Elected to Public Office with Jordan Zaslow, Founder of Her Bold Move
Imagine a world where women hold positions of power and influence in our government. A world where their voices are heard and their perspectives shape policies that impact us all. Join Lindsay Pinchuk and Jordan Zaslow in conversation on this important vision.  Jordan is the executive director and founder of Her Bold Move, a political organization dedicated to electing women to positions that have never been…
Dec 8, 2023 6 Simple Steps You can Take Right Now to Enhance Your Social Media in 2024, with Lindsay Pinchuk, Host of Dear FoundHer...
Last Friday we hosted our final LIVE in person event for 2023: FoundHer Friday…and today host, Lindsay Pinchuk wants to bring you into the fold of the conversation we had there—specifically the simple steps that you can take right now to help your social media in 2024. The key word is simple. That's a promise. t’s important that you think about what you are posting. So every time you post ask…
Dec 7, 2023 Caroline D'Amore, Founder of Pizza Girl, on the Importance of Speaking Out and Doing What's Right
"Do business and politics mix?" This question forms the backdrop of a truly inspiring episode of "Dear FoundHer," where host Lindsay Pinchuk engages with Caroline D'Amore, founder and CEO of Pizza Girl. Lindsay was profoundly moved by Caroline's bold support on social media for Israel and the Jewish community following the October 7th terrorist attacks, a stance that exemplifies the intertwining of business acumen…
Dec 5, 2023 How Public Relations and Publicity Can Make a Difference for Your Business, with Jennifer Babbit Bodner, Founder of Babbit Bodner Communications
Spread the news about what you are doing because you have a powerful story to tell! Join Lindsay Pinchuk and Jennifer Babbit Bodnar, CEO Atlanta's premier communications agency, Babbit Bodner, to learn what PR really is and how you can use it to grow your business.  Jennifer's agency helps brands and individuals craft impactful stories and tell those stories through media relations, influencer marketing, and…
Nov 21, 2023 From Her Basement to Target, How Melissa Clayton, Founder of Tiny Tags, Built a Business Based on Connections, Stories and Community
Melissa Clayton's entrepreneurial journey, from launching her business in a basement to securing a partnership with Target, is nothing short of remarkable. As the founder and CEO of Tiny Tags, a line of fine personalized jewelry for moms, Melissa has made strategic decisions that have significantly advanced her brand. At the heart of Melissa's approach to building Tiny Tags is a laser-focused strategy on a specific…
Nov 16, 2023 Using Influencers to Create Content for Your Brand, with Aliza Freud, Founder of SheSpeaks
From corporate America to a trailblazer in influencer marketing, Aliza Freud of SheSpeaks shares her story of success and adaptation, evolving SheSpeaks from a women's insight platform into a hub for influencer marketing. Aliza discusses the growth of influencer marketing, highlighting the shift from blogging to platforms like YouTube, Instagram, and TikTok. She emphasizes the need for authentic content and the…
Nov 14, 2023 7 Steps to Setting the Foundation for Marketing Made Simple, with Lindsay Pinchuk, Host of Dear FoundHer...
Today on Dear FoundHer... host, Lindsay Pinchuk shares seven steps for setting up the foundation for your 2024 small business marketing strategy. She will discuss setting up the right tools and putting a process into place so that you can follow a simple strategy to market your business. these steps are imperative in order to put a marketing strategy into action and also to make it successful. GET ON THE…
Nov 9, 2023 Building a 7-Figure Business with Word-of-Mouth Marketing, with Dana Runyon, Co-Founder of StickerBeans
Collectable rhinestone stickers? We say "Yes", and so do Moms and children who love StickerBeans. In this episode, Lindsay interviews Dana Runyon, the co-founder of StickerBeans. Dana shares the story of how she and her partner came up with the concept, the challenges they faced, and the unexpected success they achieved through word-of-mouth marketing. Listeners will be captivated by the wholesome and nostalgic…
Nov 7, 2023 FoundHer Files: Preparing Your Business for Growth in 2024, with Lindsay Pinchuk, host of Dear FoundHer...
Today’s episode is dovetailing on what was discussed last week at Dear FoundHer’s, FoundHer Friday event. When you register for FoundHer Fridays, Lindsay asks you what your current pain point is with your business.  She then uses those responses to formulate the networking conversations at our events.  So this month the two topics were: 1.    Preparing for 2024 …
Nov 2, 2023 FoundHer Files: The #1 Tactic to Build Your Community---No Algorithms, Hashtags or Budget Required, with Lindsay Pinchuk, Host of Dear FoundHer
As I’ve shared, I’m having a hard time dropping regular content right now But as many of you are asking for help with your marketing, content and social media during this time I have been dropping an episode each week since October 7th that hopefully can you use and apply to your day to day business practices. Truthfully, this episode was supposed to be about how to build a gift guide, but…
Oct 31, 2023 This FoundHer Gets Paid to Make Amazing Memories for Her Clients, with Arianna Rozen, Founder of Vibe Entertainment
Today’s guest gets paid to celebrate, to party and to help her clients make the most incredible memories surrounding their milestone events. And she did this for Dear FoundHer Host, Lindsay Pinchuk and her family last weekend.  "I’m very blessed that I have a job where I get to party for a living.Most people have 9 to 5s," says Arianna (Ari) Rozen, Founder of Vibe Entertainment, but the fact that I…
Oct 27, 2023 FoundHer Files: How to Connect with Your Community
 I'm having a hard time wrapping my head around dropping content right now where everything seems fine and dandy. The world just isn’t and so many of you are asking for help with your marketing, content and social media during this time. So today we’re going to talk about connecting with your community, and what happens when you do.  If you haven’t listened to last week’s episode about the importance…
Oct 19, 2023 Building a $150MM Brand on the Foundation of Passion + Purpose with Karissa Bodnar, Founder of Thrive Causemetics
“I wish there was a beauty brand I could go work for that was rooted in philanthropy.” It’s the desire that led Karissa Bodnar to found Thrive Causemetics, the leading direct-to-consumer luxury beauty brand. As a child growing up on her family’s farm in rural Washington, she mixed her own beauty products and would go on to travel the world working for L’Oreal’s luxury division. Following a friend’s death from…
Oct 17, 2023 FoundHer Files: The Importance of Messaging During Times of Crisis
Many of you have continued to ask questions about posting and your social media for your business during this time. So today we are gong to take another deep dive with host, Lindsay Pinchuk, this time into the importance of speaking out and speaking gout with the right messaging and in the right way.  If you haven’t listened to last week’s episode about navigating social media during a crisis, take a…
Oct 11, 2023 Navigating Social Media During Periods of Social Injustice, War and Uncertain Times
Due to the awful events unfolding this week we will not be releasing two episodes per our current schedule. However, so many of you have been reaching out asking me about social media and etiquette and what to post and when during these times.   I wanted to take this week to address it and hopefully provide you some insight and important points to think about.  The #1 comment I'm hearing from consumers is…
Oct 5, 2023 BONUS EPISODE: Marketing Q+A from the Dear FoundHer... Community
It's a new month AND the last quarter of the year. This week you've heard a TON of great information to get your content and social media in order to round out 2023. Tuesday: 10 Ideas for Your 4th Quarter Content Wednesday: How to SWEEP those ideas across all of your content platforms. Today I’m taking your questions.   Questions answered in today's episode: How important is it to have an actual website?…
Oct 4, 2023 FoundHer Files: Your Q4 Content Strategy Part 2
Award-winning Entrepreneur and Host of Dear FoundHer.. Lindsay Pinchuk is sharing her proven method for content creation and execution in today's episode. Yesterday she shared with you 10 ideas for content in Q4. Today she's going to show you how to implement those ideas—SWEEP them—across all of your content.   If you’ve never heard her use the acronym SWEEP before, it’s Lindsay's proven method for…

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Page updated October 30, 2026.

Dear FoundHer

About Dear FoundHer

Episodes

Running a Business Through My Breast Cancer Diagnosis: What I Paused, What I Kept and What It Cost Me

My Breast Cancer Wasn’t Found on a Mammogram: Dense Breasts, a Breast MRI, and Advocating for Yourself

My Breast Cancer Story, Part 1: Stage 0 (DCIS), a Double Mastectomy, and Cancer-Free

How Founder Erin Rothstein's Visibility Held up After She Paused Ads

Simple Marketing Strategies That Built a Jewelry Brand Without Paid Influencers

More podcasts and shows