Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs · April 14, 2022 · 29 min
Do You Have a LEAK in Your Predictable Profit Strategy?
Not long ago, I was a guest coach for a business workshop where everyone was working on a poster-size post-it to map out our business for the next 12 months. There were directions to map out your business goals, your offers, and your marketing strategy. I started looking around the room to see where people needed help and I realized everybody in the room had a leaky business. Their marketing plan was not working together. Everyone’s marketing plan was a smattering of tactics… but there wa...