Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO…

by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist

About Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!

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Episodes

New episodes come out several times a week.Latest 200 episodes in the feed

Nov 5, 2026 · 35 min

What Used to Grow My Business Isn’t Working the Same Way Anymore

What used to grow my business isn’t working the same way anymore. If your inquiries are down, your referrals are slower, or people are taking longer to say yes, I’d bet you’re feeling it too. Before you drop your prices, launch a new offer, or blow the whole thing up, I’m taking you behind the scenes of what I’m changing in my own business right now. It started with one question on my intake form, how did you first…
Oct 29, 2026 · 1 hr 1 min

How She Built It with Katie Lear, Gabi Day, and Cris Caruso

What does The CEO Collective® look like from the inside? I asked three of our members to tell you themselves, live, at our How She Built It open house. Katie Lear is a children’s therapist in Davidson, North Carolina who went from solo to group practice this year, and the founder of Young Dragonslayers, an online Dungeons & Dragons community that hand-sorts kids into groups by personality and play style. Gabi Day…
Oct 26, 2026 · 25 min

Why Your Right Hand Person Belongs in the Planning Room with Elise Arsenault and Priscilla Leonard

You come home from a planning day lit up. Six hours of clarity, a wall of Post-its, a quarter that finally makes sense. Then you sit down with your team, and somewhere between your head and their inbox the whole thing flattens into a to-do list nobody has the context for. Elise Arsenault knows that exact moment. She built The Global Actor into a training program the audiobook industry has come to trust, with ten of…
Oct 26, 2026 · 35 min

Why Hiring a Team Won't Fix Your Capacity Problem with Adrienne Loker

Adrienne Loker was certain her group therapy practice needed more marketing. Her numbers said otherwise. Here is what actually turned her business around. Most therapists believe the path to growth is hiring a team and handing off clients. Adrienne did exactly that, and the plan that looked perfect on paper came apart the moment real people and real life entered the picture. People got licensed and left with their…
Oct 23, 2026 · 57 min

Bonus: Find Your CEO Ceiling, the Full Live Workshop

You are the one everyone calls when something goes wrong, and you’re also the one who’s supposed to be growing this company. This is the full CEO Ceiling Assessment, recorded live on October 20th. Score yourself green, yellow, or red across the five places capacity breaks in a service-based, relational business. Grab a piece of paper before you press play. You’ll score: → Calendar & Buffer → Your Business HQ → Your…

Earlier episodes (195)

Oct 22, 2026 The Matriarchy Would Never Treat You Like a Transaction with Cris Caruso
There’s a continuing education course in financial services where advisors get reminded to talk to both people sitting across the table from them. As in, actually have a conversation with the wife. That one reminder tells you a lot about the client experience women have been handed when it comes to their own money. My friend and client Cris Caruso (who first joined me on the podcast here) came up in that industry,…
Oct 15, 2026 The Matriarchy Would Never Say One Thing and Do Another
A CPA once looked at how I run my business and said, “You spend way more per client than most other people running these types of businesses.” And I said, “Yep, I’m fine with that.” That one exchange is what a values-driven business looks like on a spreadsheet. After four episodes of The Matriarchy Would Never taking apart the standard playbook (the safety net we’re all expected to be, patriarchy in pink, the…
Oct 12, 2026 The Matriarchy Would Never Leave You Out Of Your Own Business Plan
When you sit down to set your goals for the year or the quarter or even the month, do you make sure that YOU are in the plan too? After years of running the 90 Day CEO Retreat, there’s one major planning mistake we see again and again. Women who invest in resourcing their businesses without blinking struggle to spend that same time, energy, and money resourcing themselves, because spending on the business reads as…
Oct 8, 2026 The Matriarchy Would Never Shut Down Your Critical Thinking
Robert Cialdini went undercover at used car lots, telemarketing rooms, and fundraising offices, taking notes on how compliance professionals move a person from no to yes, and he did it because he kept getting talked into buying things he did not want and wanted to know how it was being done to him. The book Influence: The Psychology of Persuasion was the result. He wrote it as a self-defense manual for regular…
Oct 5, 2026 The Matriarchy Would Never Sell You Patriarchy in Pink
Somebody handed me a notebook in a conference swag bag in 2014. Rose gold foil. GIRL BOSS on the cover. I was thrilled. I was in my early thirties with four year old twins and a brand new baby, building a business from the ground up, and after years of apologizing for being ambitious I was watching a whole generation of women get handed permission to want things out loud. Charge money. Take up room. Want more. Call…
Oct 1, 2026 The Matriarchy Would Never Assume You Are The Safety Net
When I first started my business, I remember being so frustrated that all the advice was ‘hustle harder’. I was actively looking for my own coach in the summer of 2010, when my twins were about 6 months old, and I was trying to work out how to move a more traditional boots-on-the-ground, in-person local consulting practice to an online model using GoToMeeting and Skype (yep – we were in the early days of being able…
Sep 24, 2026 Everyone Is Using AI Wrong with Gabi Day
"I need Spicy Rach." Gabi Day said that to me on a call about ads, and I knew exactly who she meant. Spicy Rach is the version of me that shows up when I am fired up about something and want to see it change. She is also the version I have spent years keeping mostly off the internet. Gabi does not have that problem. She shows up as 1000% herself all the time, and that is the whole reason her marketing works. So…
Sep 17, 2026 Why Your AI Keeps Sounding Like Everybody Else
There was a three-ring binder in my dad's insurance agency and we called it the "office bible". That binder was a business brain about thirty years before anyone thought to sell you one. A woman who worked for him built it. Every task she did had a checklist in that binder, so when she wasn't there, somebody else could sit in that front seat, answer the phone, and take a payment from whoever walked through the…
Sep 10, 2026 You Can't Delegate Confusion to AI
Two overlapping circles on a piece of paper. Human only on the left, AI only on the right, and the overlap in the middle where almost nobody is spending any time at all. That is the whole exercise. My cousin Kendall gave me the version of it that ended months of AI pushback inside her tech company, and I tell that story at the top of the episode. What matters here is what it does. This is episode three of Human…
Sep 7, 2026 Where AI Is Quietly Breaking Trust With Your Clients & Community
A few months ago I made three photorealistic images of myself, put my logo on them, and posted them to Facebook.People laughed. They were supposed to. I had run my real photo shoot images through a meme generator with a 2,000 character summary of my business, and what came back was, in my head, cartoonish. Obviously fake. A joke. Then a couple of comments came in. This is kind of creepy. This isn’t you, right? I…
Sep 2, 2026 Human First AI Is a Decision Not a Vibe
Most of the conversation about AI is happening at two extremes. Founders bragging publicly about the payroll they cut, and founders refusing to touch any of it. Both are missing the point, and neither one leaves you with an answer you can actually run a business on. So I spent six months deep diving into AI so I could form my own thoughts. Three programs, an intensive, and a lot of building. Not reading about it.…
Aug 26, 2026 My 90 Day Plan Did Not Survive July
There is still a block sitting on my calendar from the second week of July that says “Record new podcast episodes.” I never moved it. I sat down in front of it most mornings, pushed it to the next day, then to the next week, and eventually I stopped pretending and just let it sit there being wrong. My granny died while my family was in Italy – just 6 months after my mom passed away. So instead of returning home and…
Jun 25, 2026 How I Took a Full Month Off in Italy (While My Business Runs Without Me)
Right now, as you hear this, I am probably lounging by a pool in a villa in Tuscany, watching my kids and their cousins splash around while I have my full Under the Tuscan Sun moment. There is a family wedding tomorrow, a welcome dinner tonight, and still another 2 weeks of exploring Florence and Rome ahead. What I am not doing is refreshing my inbox in a panic, wondering whether everything is quietly falling apart…
Jun 18, 2026 Pre-Sell Your Fall to Beat the Summer Cash Dip
There is a specific kind of quiet that gets under your skin in July, and it has nothing to do with a slow, lazy afternoon. It is the quiet of your bank account. Clients are off on vacation, nobody is starting anything new, and you can feel the revenue dip coming the way you feel a storm before it lands. I used to brace for that quiet too. Now I don’t, because of one strategic move I make almost every summer. It is…
Jun 11, 2026 How to Take Summer Hours Without Losing Clients
I grew up in the river realm of Virginia, where everyone either had a boat or knew someone who did, and summer meant Friday afternoons out on the water before the weekend even started. The reason my family got to do that was simple. My dad ran summer hours in his business, and by noon on Friday the office was empty and everyone was gone. I didn’t clock it as a business decision back then. I just knew we were a…
Jun 4, 2026 Why Fall Chaos Is a Summer Planning Problem
My three teenagers are home for the summer, the calendar cleared out the last week of May, and like a lot of business owners I could feel the pull to write the next two months off and call it a season. I’m not doing that, and I don’t want you to either. After almost 20 years of running this business, here’s what I’ve watched happen every single year. The women who disappear completely in June and July are the same…
May 28, 2026 Notes to Future Me: A Simple Habit to Protect Your Capacity
There is a note blocking off the last week of May in my calendar, and it is yelling at me. Last week of school. Do not plan anything. All caps. Too many exclamation points. When I open it, past me has left the longer version: be nice to yourself, Racheal, there will be concerts and awards and kid stuff, the twins get out by one most days. I wrote that a year ago, for the version of me who would forget. And she…
May 21, 2026 The Mid-Year Review That Resets Your Second Half of 2026
If the plan you wrote down in January no longer matches the year you're actually living, you're not behind. You're just due for a review. This is the time of year where I see most women entrepreneurs do one of two things. They abandon the plan entirely and start running on default, or they white-knuckle a plan that stopped fitting their reality months ago. Both end the same way: a Q3 where nothing feels like it's…
May 13, 2026 The Invisible Ceiling Holding You Back from Your Next Opportunity with Angela Foster
Most women don’t realize they’ve built a ceiling around their next opportunity until they’re standing right in front of it. It looks like turning down a speaking opportunity because you have nothing to wear. It looks like saying no to the podcast interview because your hair needs to be colored. It looks like quietly opting out of visibility because the version of you that needs to show up doesn’t feel like the…
Apr 23, 2026 The CEO Ceiling Assessment
Most women entrepreneurs hit a ceiling in their business somewhere in the $100K–$1M range – and most generic advice will tell them the fix is more revenue, a new funnel, or a mindset shift. That advice is wrong. Or at best, it’s treating a symptom. In this live assessment, Racheal walks through the five areas where the real ceiling lives and why most business owners misdiagnose where they’re actually stuck.…
Apr 15, 2026 If You Are The System, Then You Are Also The Ceiling
Ever wake up in the middle of the night with a line that feels like it downloaded straight from the universe? That happened to me a few weeks ago. I sat straight up, grabbed my phone, and emailed myself these words: If you are the system, you are the ceiling. The next morning I Googled it. Searched my inbox. Ran it through Claude and ChatGPT. Nothing. It was just… there. And suddenly I couldn’t unsee what it meant.…
Apr 14, 2026 Why Successful CEOs Build for Seventy Percent
You know that feeling when your business is growing, but somehow you feel more trapped than ever? More clients, more revenue, more team members… and somehow less freedom than when you started. Here’s the truth nobody tells you: growth doesn’t automatically create capacity. In fact, if you don’t redesign how you operate, growth will squeeze you harder than startup mode ever did. Most women entrepreneurs I work with…
Apr 9, 2026 I Don’t Build My Business for My Best Days
Here's the thing nobody in the business world wants to admit: you are not going to be at 100% every day. Not this month, not this year, not ever. And if your business only works when you're fully charged and firing on all cylinders, you don't have a sustainable business — you have a liability. I learned this early, growing up with a disabled parent. You don't plan for the good days. You plan for the hard ones. That…
Mar 26, 2026 Before You Set Q2 Goals, Ask Yourself This First
Most Q2 plans are built for a version of you that doesn't exist. The version with unlimited energy, zero personal obligations, and no curveballs. And then April hits, and you're already behind, already overwhelmed, already wondering what went wrong. Before you open a planning doc or write a single goal for the next quarter, there's one question worth sitting with first: What do I actually have the capacity to…
Mar 19, 2026 You Don't Need a New Strategy. You Need a Planning Rhythm.
If you set big goals in January and you're already feeling behind, I want to be honest with you: the problem is not your discipline. It's not your motivation. It's not your mindset or your willpower. It's that the goal-setting approach most of us were taught was never designed for the stage of business you're actually in right now. In this episode, I'm breaking down the real reason so many service-based business…
Mar 12, 2026 Staying Focused Is Your Political Resistance Right Now
If you've opened the news lately and felt your stomach drop, you already know how hard it is to justify sitting down to work on your business. The guilt is real. The distraction is real. And if you've been quietly wondering whether it's okay to keep going, this episode gives you a completely different way to think about it. This is not an episode about ignoring what's happening. What I'm making the case for today…
Feb 26, 2026 When Life Interrupts Your Marketing Plans
Most business advice assumes you're operating at full capacity. But what happens when life doesn't cooperate — not for a week, not for a month, but for the better part of an entire year? In 2025, I went from working 25 hours a week to about five. My parents needed more care than they could safely manage at home. My mom moved into memory care. There were hospital stays, doctor visits, Social Security calls, house…
Feb 24, 2026 From Hidden Ghost Writer to Visible CEO with Amanda Edgar
From hiding behind NDAs to leading a thriving book writing business, Amanda Edgar's journey proves that embracing visibility can transform your entrepreneurial path. In this candid conversation, the ex-professor shares how she escaped the constraints of third-party platforms, built a strong team, and developed a unique framework for helping others write books. Her story demonstrates how the right business systems…
Feb 24, 2026 The System that Outsmarts the Hustle (3 Case Studies)
If you've been wondering whether a marketing framework like Client Growth Engine could actually work for your business, this episode is going to answer that question. I'm walking through three real client stories — a product-based business, a service provider who was stuck on a third-party platform, and a concierge medical practice — and what they all had in common might surprise you. None of them needed more…
Feb 24, 2026 Motherhood, Health Challenges, and Life-First Business with Gabi Day
In this episode of Promote Yourself to CEO, I invited Gabi Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabi shares insights on running a non-toxic, refillable personal care line and her new venture, Hype Ma'am, which supports women in product-based businesses. Gabi reflects on her transition from healthcare administration, dealing with chronic health issues, and becoming a mother of…
Feb 24, 2026 Is Your Business REALLY Working for You
You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process! From the client's perspective, this sounds great. But while the constant availability works for them, it means your business isn’t really working for you. Today, I talk with CEO Collective member…
Feb 19, 2026 From Frankenstien Marketing Mess to a Sustainable Growth Strategy
If your marketing strategy feels like it was stitched together from a dozen different experts, programs, and podcasts — it probably was. And that's exactly why it's not working the way you need it to. I've been in that place, and I know how exhausting it is to keep up with a to-do list that never ends, while still not knowing where your next client is coming from. Here's what I've come to understand: the problem…
Feb 17, 2026 The 4 Biggest Mistakes Keeping Your Growth Unpredictable
Here's a question most business owners can't actually answer: Do you know where your next 10 clients are coming from? Not their names — just the path. The channel. The sequence of events that gets someone from "never heard of you" to handing over their credit card. If you paused on that, you're not alone. In this episode, Rachel Cook gets into the specific patterns she sees when she pops the hood on a client's…
Feb 12, 2026 The Marketing Advice That Works… Just Not for Your Business
Here's something nobody wants to admit: most marketing advice actually works. The problem? It's just not working for your business. And that disconnect is exactly why everything feels so much harder than it needs to be. I'm pulling back the curtain on why you keep getting stuck in this exhausting cycle of trying every strategy, tactic, and tip that crosses your feed—only to end up more burned out and no closer to…
Feb 10, 2026 Why Your Marketing Feels Hard (Even When You’re Doing Everything Right)
You're showing up, creating content, following the advice. So why does marketing still feel like pushing a boulder uphill? Here's what I realized after the hardest year of my life, when I had to step back from my business for months: most marketing advice wasn't designed for the kind of business you're actually building. The strategies you're following? They're built for high-volume businesses with massive content…
Jan 29, 2026 Run Your Day Like a CEO
As soon as you get up, the dog is already begging to be let outside. The kids don’t want to get ready for school, so you have to practically drag them out of bed. Your partner is wondering where the hell this or that is while you’re trying to get ready yourself for the day. And you’re still just barely awake in all this and haven’t had your coffee yet! Are your mornings crazy like this? Let’s do something about…
Jan 22, 2026 Run Your Week Like a CEO
As a CEO, you’ve got many potential distractions in your business. Answering emails or other ongoing administrative work can keep your attention off the tasks that’ll actually move your company forward. Then by the end of the week, you’ve made little (if any) progress on the tasks that do drive business growth and success. In this episode, I talk about how you can run your week as a CEO with five top strategies…
Jan 14, 2026 Run Your Month Like a CEO
I go on CEO dates with myself. Once every month (as well as on a weekly basis), I take some time to check in on my business and ensure I’m continuing the progress toward the goals I’ve set. This is how I create business plans that I follow through on and adapt as circumstances arise. And in this episode, I discuss how you too can build in self-accountability so that your plan isn’t just another document you’ll…
Jan 7, 2026 Run Your Quarter Like a CEO
Every new year feels like a new chance to go after the big, audacious goals of your dreams. But as recent years have shown, you need to have adaptable plans for your business so that it can have the flexibility it needs while still getting the results you want. That’s why I love running my quarter through 90-day plans. Today, I talk about how to actually dig in and start creating these plans for your own business.…
Nov 13, 2025 Authentic Growth Beyond Revenue with Michelle Mercurio
I need you to meet Michelle Mercurio. She's one of those rare people who refuses to pick a lane—and that's exactly what makes her brilliant. In this conversation, we dig into why the traditional business advice to "niche down" might actually be killing your ability to show up as yourself. Michelle's built a career that spans branding, community building, teaching, and yes, witchy practices—all tied together by two…
Oct 16, 2025 From Watercolors to Life Design: Evolving Your Business with Ashley Jablow
The best entrepreneurial stories rarely start with a grand vision. They start with a rug being pulled out. That's Ashley's story. A layoff. A pandemic that destroyed her in-person business overnight. So she did what many of us do in crisis—she picked up watercolors and created. A hundred days worth. Except it took two years to finish. When Ashley came to me, I saw what she couldn't see herself: a hundred pieces of…
Oct 9, 2025 What to Focus on First
Your revenue is down. Sales have slowed. And every time you log into social media, you're hit with another wave of news that makes you want to throw your entire business plan out the window and start over. But here's what most business owners don't realize: when things slow down, the problem is rarely everything. It's usually just one or two key levers that need your attention. The CEOs who come out stronger on the…
Oct 2, 2025 Too Many Decisions, Not Enough Clarity
You know that feeling when you open your closet and somehow have nothing to wear—even though it's packed full? That's what running your business feels like right now. Not because you lack options, but because you have too many of them. Fresh off our CEO Retreats, I've been hearing the same thing from small business owners across the country: they're stuck. Not on client work—they're confident there. But on the…
Sep 17, 2025 Organize Your Digital Clutter with Tracy Hoth
You know that sinking feeling when a client asks for "that document we worked on last month" and you have absolutely no idea where you saved it? Or when you're paying your team to sit idle while you frantically search through folders trying to find the resources they need? If you've ever felt like the organized, professional front you present to the world is hiding a complete digital disaster behind the scenes,…
Sep 10, 2025 Finding Your Big Business Idea with Jessica Sato
Ever feel like you're constantly tweaking your business but nothing quite clicks? Like you're a plant that's outgrown its pot but you keep trying to make it work anyway? You're not alone. And more importantly, there's a reason why all that surface-level fixing isn't working. In this conversation with Jessica Sato, we dig into why successful entrepreneurs hit this wall—and what actually needs to happen to break…
Sep 4, 2025 Amy Hayes Proves Referrals Beat Social Media Marketing
Show Notes: How to Build Premium Services Without the Premium Headaches What if everything you've been told about raising your rates is backwards? Amy Hayes, founder of The Global Creator, spent a decade building a design business that runs almost entirely on referrals—and she's never touched social media marketing for her client work. In this conversation, she reveals why most creatives are focusing on all the…
Aug 28, 2025 Burnout Solutions Beyond Productivity with Amanda Miller Littlejohn
Why Your Burnout Isn't a Time Management Problem I've been thinking a lot about why so many of us are running on empty, and this conversation with Amanda Miller Littlejohn gave me language for something I've been feeling for years. We're not just tired—we're operating from a fundamentally broken blueprint about what makes life worth living. Amanda's new book, The Rest Revolution, cuts through all the productivity…
Aug 21, 2025 How CEOs Make Time to Work ON Their Business
When you’re running a business day to day, your to-do list is full with answering emails, posting on social media, working with clients, etc. Many women entrepreneurs spend so much time working in their business that they don’t have the time to work on big picture, game-changing stuff like writing the book they’ve thought of for years or creating that next-level program that brings everything together. In this…
Aug 14, 2025 3 Boundaries Every CEO Needs
As a new entrepreneur, you feel inclined to say yes to everything. But as your business grows and those yeses pile up, they become overwhelming to the point where they prevent you from doing the necessary CEO level work you need to focus on. In today’s episode, I share the top three boundaries that’ll give you the confidence to say no so that you can concentrate on the work you’re truly here to do. On this episode…
Aug 7, 2025 Are You The Bottleneck? It's Time to Fire Yourself!
My entrepreneurial dad taught me that you have to fire yourself from every other position in your business. But when you first start your business, you have to wear so many hats: customer service, bookkeeper, tech person, assistant, and so on. So it can be quite challenging to let go of some of the roles as you grow your business and your team. Today kicks off a new podcast series that discusses how you can become…
Jul 24, 2025 5 Ways to Maximize Every Investment You Make in Your Business
Are you investing time, energy, and money into your business but not always seeing the return? You're not alone—and it's time we have a real conversation about how to actually get results from those big decisions. In this episode of Promote Yourself to CEO, Racheal Cook breaks down 5 essential strategies to make the most of every investment—whether you're hiring, signing up for a program, attending an event, or…
Jul 17, 2025 You Have a Revenue Goal - Now What?
After setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to help you determine what to sell, at what price point, and to how many clients or customers. On this episode of Promote Yourself to CEO: 3:26 - I explain…
Jul 10, 2025 How to Set the Right Revenue Goal for Your Business
There’s a tale that’s rarely told in the business world. It’s a tale of two companies. Both make seven figures annually. But the business owners behind them receive a vastly different amount of money as actual take-home pay. What happens once money comes into a business? Where does it go from there? The lack of real disclosure on this in online entrepreneurial circles has led to lots of people focusing solely on…
Jul 3, 2025 Why a Big Enough Business Is Key to a Business & Life You Love
You’ve seen the hype about small business and entrepreneurial success out there. It’s unreal! Not a day goes by when I don’t see photos of fancy cars, vacations, oodles of cash, and the typical success catch phrases that come with them on my social media. Here’s the conundrum, though: when your business crosses into the territory of making seven or eight figures, it can quickly become less about doing what you love…
Jun 19, 2025 Why You Need to Build Your Village (and Stop Trying to Be Superwoman)
Stop burning out while building your empire. CEO and entrepreneur Rachel Cook reveals why your success is setting you up for a crash—and the three-layer support system that saved her business during family crisis. Learn the exact reset strategies, email scripts, and relationship-building tactics that let you scale sustainably without sacrificing your sanity. This isn't typical self-care advice—it's strategic…
Jun 12, 2025 It's Messy in the Middle
I'm recording from a completely new space today, and honestly, that feels fitting because everything about my business and personal life has shifted over the past 18 months. What started as managing my parents' care while growing a thriving business has turned into something much more complex. You might think successful entrepreneurs have it all figured out, but I'm here to tell you that's not how it works. While…
May 22, 2025 6 Lessons to Work Smarter, Not Harder
I used to get so frustrated when people told me to "work smarter, not harder." My parents were entrepreneurs who embraced the hustle, and I thought success meant being willing to work 80-100 hour weeks, doing anything and everything to grow your business. But here's what I learned the hard way: there's a ceiling to how much harder you can work. When you hit it, you become the bottleneck in your own business. I've…
May 15, 2025 3 High Leverage Ways to Keep Up Business Momentum
Just because it's a slow down season in your personal life doesn't mean your sales have to follow suit. Summer especially is known (and sometimes feared) as a dead time for business revenue. Unless your product specifically caters to what people purchase during these months, you're probably bracing for that dreaded dip in sales. But what if I told you the sales gravy train can keep rolling, even while you're…
May 8, 2025 On Track With Your 2025 Goals? Time for a Mid-Year Review
Feeling overwhelmed by "Maycember" chaos? Discover my proven mid-year business review process to recalibrate your 2025 strategy before summer disruptions hit. Learn the 80% achievement standard successful CEOs follow, identify your true revenue-driving metrics, and map your next six months with intentional focus instead of panicked reaction. With unpredictable market conditions in 2025, this practical framework…
Apr 24, 2025 Entrepreneur Burnout Prevention with Shulamit Ber Levtov
Struggling with entrepreneur burnout? In this powerful conversation, trauma therapist Shulamit Ber Levtov shares game-changing mental health strategies specifically designed for business owners. Discover why traditional self-care advice falls short, how to implement 30-second regulation techniques during business crises, and why acknowledging difficult emotions actually creates resilience. Learn practical…
Apr 17, 2025 Upgrade Your Client Engine For Today's Economy
I'm revealing why your once-reliable business systems may be failing in today's economy. In this episode, I'll guide you through revitalizing your client growth engine by strategically analyzing your attract, engage, nurture, and invite systems. You'll learn to identify where your best clients actually come from, eliminate friction points in your sales process, and build sustainable relationships instead of chasing…
Apr 10, 2025 The CEO's Decision-Making Framework: Aligning Vision, Values, and Strategy
Decision-making during uncertain times can make or break your business. When stress levels rise, our natural decision-making abilities become compromised, pushing us into either reactive choices or complete avoidance—both potentially devastating for long-term success. The entrepreneurs who navigate turbulent periods most effectively aren't those making the quickest decisions, but those making thoughtful, aligned…
Mar 27, 2025 The Oh Shit Kit From March CEO Retreat
I'm sharing exclusive content from my March 2025 CEO Retreat, including my battle-tested "Oh Shit Kit" framework to help you stabilize your business during uncertainty. In this special episode, you'll experience key moments from the retreat as I provide actionable steps to secure your finances, generate revenue from existing relationships, and adjust your messaging to meet clients' shifting needs. Discover why…
Mar 20, 2025 Why Women CEOs Need Real Support Systems
Do you ever feel like you're carrying the weight of your business entirely on your shoulders? In this candid episode, I tackle the isolation that many women entrepreneurs experience. Drawing from my personal story of being raised by entrepreneur parents and the life-altering car accident that changed my family forever, I share powerful insights about the critical importance of building multi-layered support…
Mar 13, 2025 How to Stay Focused During Unprecedented Times
Running a business during political and economic uncertainty requires strategic focus, not panic. In this episode, I share practical strategies to stay grounded when consumer spending tightens and decision fatigue creeps in. Learn how to audit expenses, build a cash cushion, optimize your marketing systems, and implement the "less but better" approach that preserves your capacity. Discover why adjusting tasks based…
Mar 6, 2025 From Reactive to Grounded: Your CEO Reset
In this episode, I share some helpful strategies for entrepreneurs to stay grounded when things get uncertain. You'll learn about expanding your "window of tolerance" between fight-or-flight and freeze responses, and discover practical tools like creating your own personalized "thrive list" and choosing meaningful "reset buttons" instead of just defaulting to whatever's easiest. We explore seven different types of…
Feb 27, 2025 Why Adaptable Business Systems Beat Uncertainty
Discover proven strategies to keep your business moving forward amid unpredictability and overwhelm. After 18 years navigating economic ups and downs, I share my framework for creating resilient business plans that don't require perfect circumstances to succeed. Learn how to stop starting over, build reusable assets, implement rinse-and-repeat systems, and focus on what truly matters. Perfect for entrepreneurs…
Feb 20, 2025 Stop Faking Perfect When Marketing Your Business
In my latest episode, I'm tackling the elephant in the room: marketing during uncertain times. Drawing from my experience growing up in a small business family and working with countless entrepreneurs, I expose why the polished "perfect" marketing approach is failing and what actually works today. I share practical strategies for building genuine connections with your audience, why community matters more than ever,…
Feb 6, 2025 Leading with Values in a Divided World
Feeling overwhelmed by the chaos of today’s world? In this episode, I dive into why values-driven leadership matters more than ever. Learn how to navigate uncertainty, stand firm in your beliefs, and protect your peace while growing your business. Discover why silence isn’t neutral, how brands are paying the price for ignoring values, and why community is the key to resilience. Tune in for a confidence-boosting…
Feb 6, 2025 How to Build a Resilient Life-First Business
Over the past year, I’ve navigated personal and business challenges that tested everything I teach. In this episode of Promote Yourself to CEO, I’m pulling back the curtain on how I kept my business thriving while managing family caregiving, my health, and major shifts in my strategy. I’ll share the smart decisions that led to more revenue with less stress, why I’m going video-first, and how you can create a…
Dec 12, 2024 Elise Arsenault Makes Creative Work Pay
Discover how former stage actor Elise Arsenault built a 6-figure business teaching audiobook narration to 900+ performers. Learn her proven framework for transitioning from struggling artist to successful creative entrepreneur, including practical strategies for home studio setup, landing high-paying narration work, and building a sustainable creative career. Perfect for actors, voice artists, and creatives seeking…
Dec 5, 2024 Winging It Isn't A Business Growth Strategy
What’s the antidote to inconsistent cash flow and clients in your business? Having a solid plan certainly helps, but too many entrepreneurs are just winging it in hopes of finding success. In this episode, I deliver a little tough love and talk about how to figure out the kind of plan you need in place for your business to grow. 1:25 – What do most entrepreneurs do first when wanting to create the freedom and…
Nov 21, 2024 How Cris Caruso Built a Financial Practice for GenX Women and LGBTQ+ Communities
When financial advisor Cris Caruso left her secure corporate position to launch Savoire Financial, she knew exactly who she wanted to serve: women, Gen X, and LGBTQ+ clients who've been historically overlooked by traditional financial services. In this conversation, she shares how she successfully transitioned her practice, brought her clients along, and built a business that combines hospitality with education.…
Nov 14, 2024 Why Work-Life Balance is a Myth
Ready to stop feeling guilty about your workday? In this practical episode, Rachel Cook dismantles the outdated 8-hour workday model and presents a smarter way to run your business. Based on research showing knowledge workers peak at just 3-4 productive hours daily, she reveals how to leverage these focused periods for maximum impact. Through clear examples from her own successful practice of separating focus days…
Oct 25, 2024 Do You Have a Month-By-Month Action Plan for 2025?
Were you able to consistently show up and market your business this year... or was marketing and sales an afterthought? Were you actually able to take time off this year... or did your schedule get so out of control that you are on the verge of burnout? In the final part of the Plan Your Best Year Ever Challenge, we are going month by month to make sure you and your business have a real action plan to achieve your…
Oct 24, 2024 Why Most Goal Setting Doesn't Work for Small Businesses
You tell yourself This is my YEAR! I'm gonna do the dang thing! You write down your big business goal. You put in up where you can see it constantly. You're committed to making it happen! But then life gets in the way and that goal you set is a long gone memory. When we only set goals once a year, we miss out on the process of going after that goal because we aren't setting ourselves up for success. In this…
Oct 24, 2024 Aligning Your Business to Work For You!
Does it feel like your business is constantly in emergency mode and you're spending your days putting out fires? You might be running your business by DEFAULT instead of by DESIGN! In this episode, we are talking about how you can proactively design your business to truly work FOR YOU in 2025. Get access to the full Plan Your Best Year Ever Challenge Here! Connect with Me: Instagram: @racheal.cookTikTok:…
Oct 24, 2024 Designing Your Life-First (And Life-Proof) Business in 2025
For so many small business owners, the non-stop hustle culture has seriously caused an epidemic of burnout. The last few years have only made this worse! The good news? You don't have to work 60-80 hours weeks to have a successful business. In fact, many of our clients are working less than 30 hours a week with more than enough time to prioritize their health, wellness, family, friends.. you know... actually having…
Oct 24, 2024 It's Time For Our 9th Annual Plan Your Best Year Ever!
With the holidays just around the corner, now is the time to look ahead and plan your business for 2025! So many entrepreneurs set goals only to reach the end of the year and realize that they didn't follow-through. If that's you - no worries! We have you covered with the Plan Your Best Year Ever Challenge. In this episode, we are kicking off our 9th annual Plan Your Best Year Ever Challenge beginning with the 2024…
Oct 17, 2024 Why Systems, Not Goals, Are The Secret to a Life Proof Business
This episode was a little hard to record - I ended up starting and stopping about a dozen times. Here at The CEO Collective and on the podcast Promote Yourself to CEO, I've spent a LOT of time talking about building a Life FIRST Business. One that allows you to prioritize enjoying your life - right now - as you grow your business. One that allows you to take time for your health, spend quality time with your…
Oct 10, 2024 Long-Term Planning for a Life-First Business
Avoid Common Planning Mistakes for Small Business Success in 2025 With my big-picture plan in order for Q4, in this episode I want to prepare you for planning for 2025! As we begin that task, I want to offer you advice on course-correcting by detailing 10 major mistakes to avoid when setting business goals. The holiday season will be here before you know it, and I plan to be spending so much time with family and…
Oct 3, 2024 The Essential Checklist for a Winning Q4 in Business
Hey there CEOs, Q4 is here and with the holidays fast approaching, I want to talk to entrepreneurs about effectively managing the final 90 days of 2024. I share my insights on managing business during an election cycle, taking time off for family during holidays, and planting seeds that will fruit in Q1 2025! Join me soon for my 'Plan Your Best Year Ever Challenge' to help set sustainable systems for business…
Sep 12, 2024 The Biggest Mistakes Holding You Back From a Life-First Business
One of the hardest lessons to learn as an entrepreneur? You can be your own worst enemy. You know that more visibility is essential to growth, but you overcomplicate it to the point where you do nothing. You have an incredible idea for a new product, program, or service, but your perfectionism keeps you from ever launching it. You know that you have completely maxxed out your calendar - you simply don't have time…
Sep 10, 2024 Don’t Believe It! 10 Myths Holding You Back From a Life First Business
Supporting your family as a business owner is an incredible experience. Deciding to be your own boss, delivering value to paying clients, and bringing profit home to support your family's needs and wants is just part of the reward. For me, supporting my family goes so much deeper than paying the bills. It's why I've been so intentional about building a business that allows me to be the best mom I can be, be a…
Sep 5, 2024 The Real Reason Why I Want You To Have a Life-First Business
In the first episode of this brand new series on Building a Life First Business! I wanted to kick things off with my own personal story that has deeply impacted the lens that I see the world through - and is a huge part of why I do the work I do. My mother was 31yo business owner when a car accident left her in a coma for 3 months and in the hospital for another 2 years before returning home to her family. She…
Aug 29, 2024 How to Include Delight and Surprise for Clients In Your Customer Experience
Want clients for life? Give your client an experience that goes beyond their expectations. Think about booking lodgings for a vacation. It’s one thing to book a room for your stay with all the expected accommodations. But you remember the place that goes beyond: the chocolate on the pillow to greet you as a new guest, warm and freshly laundered towels in the bathroom daily, a minifridge already full of goodies you…
Aug 29, 2024 How Strategically Scaling Your Business Team Sets You Up for Success
Sustainably scaling your business isn’t a solo act. It takes a team to pull it off. Now you’ve probably had some help in the marketing and sales aspect of your business. Or maybe you’ve hired help for the technological or administrative side of things. But are you still holding out on hiring a team to help you work directly with clients to deliver your offer? That’s the last place we as entrepreneurs tend to hire…
Aug 22, 2024 7 Ways to Upgrade Your Client or Customer Experience
According to American Express, people will pay 86% more if you give them an impeccable customer experience. That’s why providing a great experience after the purchase is one of the best ways to differentiate yourself, your brand, and your business from your competitors. So how can you improve the customer experience of your company? It’s all in the delivery of whatever you offer, whether you’re selling a product…
Aug 15, 2024 Designing an Excellent Customer Experience In 3 Stages
Most people aren’t talking about customer experience when they think they are. They’re talking about putting out fires, troubleshooting things, solving problems as they arise--all customer service-oriented stuff. While having good customer service is important, it’s not a thing that’s necessarily going to help your business grow or generate excitement about it from your clients. That’s where having an impeccable…
Aug 8, 2024 The Key to Boosting Your Business and Creating Clients for Life
Are you confusing customer service with customer experience? Right now, you might be wondering, “Huh? What’s the difference?” Customer service is reactive; it’s all about handling problems as they arise. But an incredible customer experience is a thoughtfully designed journey through your business that can elevate it and gain you clients for life. So how do you go about designing this experience so that your…
Aug 1, 2024 How to Gain Clients for Life with Stacey Harris
Have things been slowing down in your business? What if you could start each year knowing that you have the majority of the revenue you need locked in? Many entrepreneurs have noticed a recent slowdown in their businesses due to consumer anxiety surrounding the economy. The natural reaction to that is to market to attract new people and bring them into your business to boost revenue. But are you neglecting an…
Jul 25, 2024 Want Easier Sales and More Conversions? Add a Pre-Client Education Process
Imagine spending a half hour (or longer) on a sales call with someone. And as you wrap it up, you’re hoping they’ll say yes to your product, program, or service. But instead, they tell you they’re not ready. Or they can’t afford it. Or the timing is off, and can they get back to you? This is one of the most frustrating things about sales and the reason why so many entrepreneurs dread getting on a call with a new…
Jul 18, 2024 Why Your Old Sales Strategy Might Not Be Working
We’ve just seen a golden age for people wanting to start their own small business. The 10 to 15 year period from the 2008 recession to COVID-19 was a bull market that saw improved and more affordable technology available for small business owners. As a result, small businesses exploded into existence, particularly for women entrepreneurs. But the economy is cyclical, and there comes a time when the bull market…
Jul 11, 2024 How to Embrace Sales Confidence In Your Business with Leslie Lyons
Do you struggle internally with selling because you feel like you’re pushing people to buy things they don’t need? You want to improve your sales skills and feel like you’re advocating your offers out of service, not desperation. You need sales confidence. And my guest today, Leslie Lyons, is a sales and leadership coach with a no BS approach who’s all about helping women embrace sales confidence. She just has a…
Jun 27, 2024 The Systems That Keep Your Business Running When You Slow Down
Can you afford to take 30 days away from your business? What would happen if you can’t but took the time anyway? Sometimes, things come up. Personal or family illness, the impending birth of a new baby, or just needing a break can spark the need for taking some extended time off. But for a lot of small business owners, taking that time would essentially shut the business down. You’d stop marketing, working with…
Jun 12, 2024 5 Ways to Maintain Momentum During The Summer Slowdown
Summer is just around the corner! It’s the time of year to relax with a cold drink by the pool and just slow things down. Sounds great, but how do you make sure things don’t slow down too much in your business? In this episode, I talk about how you can avoid losing momentum during the slower summer months and ramp up your business for the fall. On this episode of Promote Yourself to CEO: 3:21 - Summer is the…
May 30, 2024 3 Areas to Think About When Defining Your Boundaries as CEO
People keep asking for your time, energy, and attention. Someone invites you to an impromptu coffee date in the middle of something important or wants to meet up with you about something after business hours. But when it comes to your business, you need to learn to say no when necessary. You want to turn these types of things down but fear it’ll have a detrimental affect on your life or business. Maybe you’ll miss…
May 23, 2024 5 Elements That’ll Help You Define Your Role As CEO
What does it mean to be CEO of your business anyway? When you start your business, you’re the marketing team, the sales team, the customer service team, the tech support, all of it. But over time, as your business grows and gets more established, you want to take some of this workload off your plate. Traditional CEOs have the people and teams in place to help them so they can focus on higher-value tasks and take…
May 16, 2024 Being the Employee Vs Manager Vs CEO In Your Business
Do you feel bogged down in your business? You might be in your email inbox more often than you want to be. Or chasing people who still need to pay that invoice or scheduling people on your calendar all the time. Or perhaps you’re stuck on the technical side of things every day, messing around with the code on your website or trying to figure out what happened to that client email that seemed to vanish. Instead of…
May 9, 2024 3 Key Mindset Shifts to Scale Beyond 6 Figures
You’re doing all the right things in your business. You have a great offer and clients you adore. Yet, you’ve hit a ceiling in your business. You can’t figure out why or break through it no matter how hard you try. If this feels familiar, then in this episode you’ll learn the three big shifts you need to make to get you and your business unstuck and back into growth mode. On this episode of Promote Yourself to CEO:…
Mar 28, 2024 The Vulnerable Side of Visibility with Erica Courdae
Visibility is scary. It’s one of the reasons why so many female entrepreneurs don’t seek out more of it for their business. Yet, it’s also the thing that’ll grow your business. So how can you feel more confident and empowered in the spotlight? In this episode, I talk with my friend Erica Courdae, a CEO Collective mentor and Diversity, Equity, and Inclusion consultant, about what it’s been like to have more…
Mar 21, 2024 Why TikTok Could Be an Incredible ATTRACT Strategy
Do you think you’re attracting new people to your business through social media? The social media platforms that have been around for a while used to be that way. These days, though, fewer people see your content on most social media. So what is social media good for? Most of it now works best for nurturing your existing audience. But in this episode, I talk about my experiment with TikTok and reveal what I look…
Mar 14, 2024 How to Prepare for Next Level Visibility (Even if You Feel Not Ready Yet)
You know you must get in front of more potential clients to grow your business. So you make plans to get more visible, whether it’s through interviews or guest blog posts or videos or whatever. Yet, you feel this anxiety creep up at the thought of getting more visibility. So what do you do when the concept of putting yourself out there more feels scary and intimidating? In this episode, I dive into how to prepare…
Mar 7, 2024 Why Your Marketing Isn’t Working (& How to Fix It)
You spend so much time posting on social media or writing blog posts or sending newsletters to your email list. But no matter what you do (or how much), your marketing just. isn’t. working! You’re not seeing results in the form of new, paying clients. Today, I kick off a new series all about marketing that converts. In this first episode, I dive into the top three reasons why your marketing isn’t converting and how…
Feb 29, 2024 The Business You Have Today is The Result of The Work You Did 3 Months Ago!
Imagine you’re watching a movie about two solo entrepreneurs: One is so excited about her business but finds herself spinning her wheels. She has an amazing vision for growing her business but goes from one idea to the next because instant success eludes her. The other also loves the idea of growing her business. But instead of constantly changing course while trying everything under the sun, she takes the slow and…
Feb 22, 2024 How to Scale Sustainably
I’m a business growth strategist who’s revealing the truth about scaling your business, so this episode series may have surprised you. But I want your eyes wide open when you go into business growth mode. It’s not just about making more sales; you also need to scale your team, customer experience, and infrastructure behind the scenes so your business doesn’t implode. In this final installment, I break down some key…
Feb 15, 2024 3 Common Mistakes That Can Cause Your Scaling Business to Implode
When you hear of businesses blowing up overnight, you get the glamorized version. You see the celebrity entrepreneurs online living the high life. They’re taking luxury vacations, driving fancy cars, and talking about how their business makes six, seven, eight (or more) figures. But here’s what they’re not telling you. Their business isn’t sustainable because things are constantly breaking behind the scenes. They…
Feb 8, 2024 7 Lessons I Learned On My Way to a Sustainable Business
Just because you know something isn’t the same as experiencing it. As a CEO, you undergo rites of passage as you progress through your business, especially if you want a successful and sustainable one. In this episode, I share some of the lessons I’ve learned the hard way so you can see a little further ahead on your path, mitigate some of these challenges early on, or just have a more realistic view of what you’re…
Feb 7, 2024 BONUS! Was 2023 A Hard Year? You Aren't Alone
This week, I went live on Instagram to share a little Rach Rant that I knew I needed to share with you on the podcast. I've been hearing from so many small business owners who are looking for real support but when they bring their legitimate business challenges to the so called experts - they are told that the reason they are stuck is mindset. Mindset it important! But there are very real challenges that we all are…
Feb 1, 2024 What You Don’t Know About Scaling Your Business Will Kill It
Scaling is the name of the business game online, or so it would seem. So often we hear about people having seven-figure launches or seven-figure months (or even days). But there’s something that really doesn’t get talked about regarding these eye-popping figures that you need to know. Beyond just making more money, what does it really mean to scale your business? Is it possible to double, triple (or more) your…
Dec 21, 2023 How to Leverage StrengthsFinder to Be a Better Team Leader In Your Business with La Tondra Murray
It’s one thing to have the right people on your team. But do you have them in the right roles? Assessment tools like StrengthsFinder (now officially called CliftonStrengths®) can help you not just learn more about yourself and your team members but also give you the information you need to help put them in a better position for success. Specifically, StrengthsFinder helps you discover your top talents so you can…
Dec 14, 2023 How the Kolbe A™ Index Helps You Better Support and Lead Your Business Team with Kendra Tillman
You have all kinds of personality assessment tools available to use. You’ve probably even taken some of the tests like Myers-Briggs, StrengthFinders, or the Enneagram. But what about a tool that can help you assess and build your team in the best way possible? That’s where the Kolbe A™ Index comes in! It’s a tool that small business owners can use to understand their natural instincts in problem-solving and…
Dec 7, 2023 Shared Power and DEI Work Done Differently In Your Business with Mia Henry
You’ve seen and heard about it from the hiring room to the Hollywood screen. For the last few years, every workplace imaginable has been discussing and trying to increase diversity, equity, and inclusion by implementing DEI practices in their company. But Mia Henry, founder and CEO of Freedom Lifted, sees a flaw in the way these concepts often get applied. Her approach involves pioneering innovative work, and she…
Nov 30, 2023 Build a Business Culture That You and Your Employees Love with Tiffany Slater
Are you a small business owner who is hiring more employees and building a real team? Then it’s time to start thinking at an entirely new level about how this will change the game for your company. And you need to have a culture in place that helps you attract and retain the talent you want onboard. In the last few years, we’ve seen huge changes in the way people work. In fact, the pandemic accelerated changes that…
Nov 23, 2023 How to Bridge the Gap Between Your 90-Day and 12-Month Plans
Do you often have to throw your 90-day business plan out of the window because events come up that throw a wrench in the works? Over the past few years, pandemics, social justice movements, and wars have made the world feel more chaotic than ever. And that impacts you as a small business owner, as do the things just going on in your personal life. So, how do you bridge that gap between your quarterly plans and…
Nov 16, 2023 Do You Have a Month-by-Month Profit Plan for 2024?
Forgetting to market and prioritize making sales consistently? What about letting your schedule get so out of control that you don’t give yourself any time off for months on end? Or chasing every next shiny object instead of focusing on what works in your business? What you suffer from, dear entrepreneur, is a lack of plan implementation. In the final part of this year’s Best Year Ever challenge, you’ll discover…
Nov 9, 2023 How to Set Goals You Can Actually Follow Through On?
You tell yourself, “This year, I’m gonna do it!” You write down your business goal. You put it where you can see it constantly. You’re determined to reach that pinnacle you’ve set for yourself this time! A few months later... you’ve forgotten about it or given up on it. We tend to only set goals once a year, and that’s one of the reasons why goal setting often doesn’t work for most people. On day 4 of this series,…
Nov 2, 2023 Is Your Business by Default or by Design
Are you constantly running your business in emergency mode? You might be running your company by default instead of by design, constantly putting out fires and working crazy long hours. But panic as a business strategy isn’t a wise recipe for success. In this episode, I talk about how to design a business that works for you and runs like clockwork in 2024. On this episode of Promote Yourself to CEO: 3:51 - Why…
Oct 26, 2023 What Does Your Dream 2024 Look Like?
With our hustle and bustle culture, we’re always in danger of burning ourselves out. The last couple of years, however, have made it even worse. It always feels like there’s something going wrong in the world--pandemics, war breakouts, etc.--that can have an effect on our business, causing us to worry about its future. No matter what’s happening in the world, though, you can still build your dream business. This…
Oct 19, 2023 Ready To Plan Your Best Year Ever?
With the holidays just around the corner, it’s not just time to look ahead in your business. This is also a good time to reflect on your progress over the last year. So many entrepreneurs don’t reach their goals because they keep running up on the same obstacles over and over. If that’s you, let’s not do that again. Instead, let’s start planning your best year ever! In this episode, I kick off my annual five-part…
Oct 12, 2023 How to Re-Align Your Business With Your Values with Erica Courdae
If you’re out of alignment with your business and want to realign yourself, it starts with your vision. But it doesn’t end there. You’ve got to get your values on board as well. In this episode of the Promote Yourself to CEO podcast, Erica Courdae is back to help me dive into how you can realign your business with your values. You’ll learn how being out of alignment affects everyone in your company, the one…
Oct 5, 2023 How to Re-Align Your Vision and Fall Back In Love With Your Business
Are you at the point where you dread showing up to your business each day? Do you feel stressed at the thought of working in your business and would rather do anything else? If so, that’s a sign that you’ve fallen out of love with your business. But how did it happen, and what can you do to rekindle the relationship? Today, we’re starting a new mini-series. And in this episode of the Promote Yourself to CEO…
Sep 28, 2023 How the Happiest Musician Built A Predictably Profitable Business with Jennet Ingle
“You won’t make any real money doing that!” Has someone said something like that to you when you revealed you want to pursue a creative career in something like art or music? So many people stop chasing their dreams because they’re afraid they won’t be able to make it work. Today, I chat with one of the founding members of The CEO Collective, Jennet Ingle, who took her talent as a musician and turned it into a…
Sep 14, 2023 Avoid Hustle & Burnout With The Hidden Money In Your Business
You have money buried in your business somewhere. It doesn’t require you to gain more followers, run more ads, or hustle further to get your hands on it, either. It just involves taking advantage of the lowest-hanging fruit in your business. Today wraps up this series on ending hustle culture, burnout, and entrepreneurial poverty. In this episode of the Promote Yourself to CEO podcast, I reveal the third and final…
Sep 7, 2023 Better Communication Between You and Your Business Partner With Encore Empire
Are you on this entrepreneurial journey with someone else? Business owners often ask whether or not I can help them with their specific type of business. Perhaps they’re a business selling a product instead of a service, or they’re in a very unique niche. And while most of the small businesses I work with are solopreneurs, sometimes I see two people who’ve come together as business partners. Co-CEOs need support,…
Aug 31, 2023 Your Profit Road Map for More Sustainable Sales
What do you think you need to gain in order for your business to change and grow? Too often entrepreneurs get hyped up to chase vanity metrics like huge numbers of Instagram followers or email subscribers. Ultimately though, gaining five or 10 new clients is all you need to have a massive impact on your business. The simplest, easiest way for getting those clients isn’t something sexy or glamorous. It involves…
Aug 24, 2023 Going From Reactive to Proactive In Your Business with Andrea Bentschneider
Are you running your business on a wing and a prayer? Meaning, you don’t have a plan for what to do next in your business? Andrea Bentschneider has been a leading expert genealogist in Germany for almost 20 years. She’s been featured on international TV shows and is a sought-after guest on German media. But when she first joined The CEO Collective, her business and marketing strategy was winging it. She didn’t have…
Aug 17, 2023 Why Underpricing (and Overdelivering) Is Creating Business Burnout
We women entrepreneurs keep underpricing ourselves when offering the same service or product as our male counterparts. On average, we price up to 20% less. When I first heard that, I was blown away! Pricing is one of the quickest and most powerful ways to adjust your business trajectory and make it more sustainable. I’ve seen it in my business and those of my clients. So in this episode of the Promote Yourself to…
Aug 10, 2023 What Is Happening With the Cash Flow In Your Business with Carla Titus
Do you dread looking at the numbers in your business? So many people say they aren’t good with numbers or don’t understand what’s happening with the money in their business. They make financial decisions without knowing where the money’s going and just hope they’re making the right choice or that it’ll magically pay off. But you need to understand what’s coming in, what’s going out, and make very discerning…
Aug 3, 2023 Why Hustle Culture Creates Entrepreneurial Poverty
When you think of entrepreneurial poverty, you probably think of money, right? Entrepreneurial poverty isn’t just a financial concept, though. And while I’ve talked about this concept in lots of interviews over the last year, I’ve never done it in-depth on this show... until now. Today begins a new series on getting yourself out of the entrepreneurial poverty that comes with hustle culture. In this episode of the…
Jul 27, 2023 How to Gain Business Visibility On Social Media Using What Works with Andréa Jones
When it comes to visibility for your business, you can’t ignore one of the most prolific ways of marketing online for the last few years: social media. And so many influencers make it seem like they have it all figured out. It’s like they live on the platforms, posting 24/7 about the things they do and the things they buy. The shopping excursions, the vacation photos, the lifestyle tutorials--all of it designed to…
Jul 20, 2023 How to Leverage Audio In Your Business for Visibility with Kim Tradewell
When you think of visibility, you tend to think of the things you can see... literally. You think about the posts, photos, and videos you consume on social media, blogs, and Youtube. But what about introducing yourself to an audience and letting them get to know you using a sense other than sight? Audio has been one of the best ways I’ve gotten my message out there. But you don’t have to be a podcaster like me to…
Jul 13, 2023 How to Use Collaborations to Help Your Business Thrive in Uncertain Times with Jordan Gill
Are you staying ahead of the marketing shifts that affect your business? Trends come and go--like Myspace, which was once all the rage, but isn’t even in the marketing conversation anymore. What once was effective becomes less so, like you’re seeing on certain social media platforms. But if you wait too late to get ahead of the shifts and change your approach, you’ll find yourself struggling to get your business…
Jul 6, 2023 How a Visibility Experiment Can Help Jumpstart or Grow Your Business with Megan Gersch
The world of marketing and sales is shifting. Some of the strategies you’ve used may not be as effective as they used to be (or work at all anymore). But one thing does remain the same: visibility. One of your biggest jobs as CEO is getting the word out about your offers, products, programs, and services. And giving yourself a little experiment or challenge can help you get more eyeballs on your business. CEO…
Jun 22, 2023 Growing Your Business When You Need to Take a Step Back with Dr. Lisa Griffith
If you had maternity leave or a health emergency requiring you to be away from your business for a couple of months, could your business handle it? Could it even survive? Let’s say, for instance, that you’re a chiropractor who injures her wrist and can’t work on clients for 12 more weeks. That’s where Dr. Lisa Griffith (my chiropractor, client, and friend for the last three years) found herself...and that happened…
Jun 1, 2023 How a Mid-Year Review Can Help You Achieve Your Goals
“What questions do I ask myself in a review? What do I do when I sit down to check my progress? How do I adjust my plan?” We’re almost at the midway point of the year which is the perfect time to do a review of your business. But not everybody knows where to start when it comes to doing a review, and these are the types of questions I get when working with clients. What if you’re not sure if you’re on track with…
May 16, 2023 Bonus! 5 Small Business Mentors Reveal What's Working Right Now
The rumors are true - the world of entrepreneurship and small business is rapidly changing. And what may have worked in 2016 or even 2020 is no longer as effective. Join the mentors of The CEO Collective for this discussion about what we are currently seeing in the world of small business, including: The 'popular' tactics are constantly changing, but we see entrepreneurs getting exhausted trying to constantly keep…
May 1, 2023 The 90 Day CEO Operating System Masterclass
If you're already crossing that big $100K milestone and looking at $250K, $500K, and beyond, you need different information and advice than the businesses that are brand new, but the more you grow, the less public information you're going to find. If you're ready to break through to your business's next level of success, join me for today's masterclass, The 90-Day CEO Operating System. This system is designed to…
Feb 23, 2023 How to Get Yourself Ready to Hit High-Growth Mode In Your Business
For the last 15 years, I’ve seen so many people come and go. I’ve seen so many people start out with dreams and ambitions, only to burn themselves out and take years to recover from the impact. But you know in your heart and soul that you’re meant to be an entrepreneur. And I want you to have long-term success, instead of sacrificing it with a short-term view. It’s why I wanted to create this “Truth About Scaling”…
Dec 29, 2022 Want to Scale Your Business As a Franchise? Get the Scoop with The Scout Guide
Business franchises are everywhere! You see several in the form of fast food chains whenever and wherever you get off the interstate. And while I’ve talked about scaling your business on the show before, I haven’t gone deep into more traditional ways to do it like this. Today, I’ve invited The Scout Guide co-founders Susie Matheson and Christy Ford onto the podcast. They’ve built an enterprise that showcases small…
Dec 22, 2022 Why Referrals Are STILL the Gold Standard
Social media and online marketing and content creation strategies are wonderful and I use them. But... business grows at the speed of relationships. If you’ve heard it’s impossible to scale a referral-based business or that you shouldn’t rely on referrals for your business, then tune in as me and my Operations Director Amber Kinney expose these myths. Amber can certainly vouch for this promotional strategy as she’s…
Dec 15, 2022 Power of Strategic Collaborations for Business Growth with Danielle Wiebe
One of the biggest things you need to plan for your business in the coming new year is marketing; how are you going to get more visibility? I’m a bit biased because I love using podcast interviews as a marketing tool. But how do you get started with pitching yourself for podcast interviews, especially if you don’t have a team to help you? Luckily, Danielle Weibe, the founder of the Business Babes Collective, knows…
Dec 8, 2022 Why Underpricing (and Overdelivering) Is Creating Business Burnout
We women entrepreneurs keep underpricing ourselves when offering the same service or product as our male counterparts. On average, we price up to 20% less. When I first heard that, I was blown away! Pricing is one of the quickest and most powerful ways to adjust your business trajectory and make it more sustainable. I’ve seen it in my business and those of my clients. So in this episode, I discuss why properly…
Dec 1, 2022 How the Current Hustle Culture Creates Entrepreneurial Poverty for Women
Celebrity entrepreneurs don’t do any favors with all their hustle talk, and despite everything you hear about escaping burnout and hustle culture, too many women entrepreneurs still can’t escape. They desperately need the cash flow in their business right now. So if you’re struggling to get your business working on all cylinders, keep listening. Today’s episode kicks off a new series to help you break free from…
Nov 24, 2022 How Gratitude Helps You Build Your Business Connections & Community with Shannon Siriano Greenwood
A couple of years ago, I received an invitation to a thank you party via email. That incredibly heartfelt invitation gave me the best feeling and became the catalyst for a friendship and business contact. In this Thanksgiving Day episode, the woman behind that email, Shannon Siriano Greenwood, is back on the show. She and I talk about how gratitude can have a huge impact on and should be the driving force behind…
Nov 17, 2022 Why Lean Into the Service Side of Business? Re-Visiting with Angie Trueblood
Angie Trueblood came to me years ago when she wanted to go all in on her idea. She’d learned how to pitch herself to podcasts as an interview guest and had the idea to do the same for other entrepreneurs. As someone in the podcast space who was in the target market for her services, she was the first person I saw talking about something like this in 2019. So, of course, I had to have her on the show (and…
Nov 10, 2022 CEO Confession Take Two: From Bullied to Vibrant Business Community with MegAnne Ford
Certain subjects are polarizing, and I’m not just talking about the usual topics like politics or religion. The last time I had MegAnne Ford on the show we discussed the dark side of visibility she experienced through her coaching business…her parenting coach business. As you can imagine, parents have particular thoughts about raising their (and sometimes others’) kids. And someone took umbrage to what MegAnne had…
Nov 3, 2022 What Business Wins Can Happen In a Year? Revisiting with Sarah Young
We all love hearing success stories. If you’ve listened to this podcast since August of 2021, you may remember Sarah Young and her accounting business. Back then, she was about a year into her experience with The CEO Collective. Now a year later, she’s back! And she’s here to let us know what happened after she shared her success story on the show. Today kicks off a series I’m doing with clients who’ve taken part…
Oct 28, 2022 Do You Have a Month-by-Month Profit Plan for 2023?
Forgetting to consistently market and prioritize making sales? What about letting your schedule get so out of control that you don’t give yourself any time off for months on end? Or chasing every next shiny object instead of focusing on what works in your business? What you suffer from, dear entrepreneur, is a lack of plan implementation. In the final part of this year’s Best Year Ever challenge, you’ll discover…
Oct 27, 2022 How to Set Goals You Can Actually Follow Through On?
You tell yourself, “This year, I’m gonna do it!” You write down your business goal. You put it where you can see it constantly. You’re determined to reach that pinnacle you’ve set for yourself this time! A few months later... you’ve forgotten about it or given up on it. We tend to only set goals once a year, and that’s one of the reasons why goal setting often doesn’t work for most people. On day 4 of this series,…
Oct 26, 2022 Is Your Business by Default or by Design?
Are you constantly running your business in emergency mode? You might be running your company by default instead of by design, constantly putting out fires and working crazy long hours. But panic as a business strategy isn’t a wise recipe for success. So in this episode, I talk about how to design a business that works for you and runs like clockwork in 2023. On this episode of Promote Yourself to CEO: 3:39 - I…
Oct 25, 2022 What does your dream 2023 look like?
With our hustle and bustle culture, we’re always in danger of burning ourselves out. The last couple of years, however, have made it even worse. It always feels like there’s something going wrong in the world--pandemics, war breakouts, etc.--that can have an effect on our business, causing us to worry about its future. No matter what’s happening in the world, though, you can still build your dream business. This…
Oct 24, 2022 Ready To Plan Your Best Year Ever?
With the holidays just around the corner, it’s not just time to look ahead in your business. This is also a good time to reflect on your progress over the last year. So many entrepreneurs don’t reach their goals because they keep running up on the same obstacles over and over. If that’s you, let’s not do that again. Instead, let’s start planning your best year ever! In this episode, I kick off my annual five-part…
Oct 20, 2022 An Unconventional Approach to Goal Setting with Tara McMullin
As we head towards the end of 2022, we look forward to setting aims for the incoming new year. But sometimes, goal setting can be a pain in the neck! Everybody’s trying to tell you that you should do this or that: create a seven-figure business (or several), gain millions of social media followers, etc. It can leave you feeling frustrated and like you’re shooting yourself in the foot! But what if there was another…
Oct 13, 2022 Is Your Business Aligned With YOU?
Are you running a business that works for you? Or does your business have you running in circles? So many entrepreneurs think that reaching a certain income level will make things easier and finally give them the life they want. Too many of them wonder if it’s really worth it and just want to burn their business to cinders in frustration and start fresh. Hold up before you burn it down or drastically change…
Oct 6, 2022 Why A Digital Course Won't Recession Proof Your Business, and What Will Instead
So many people use the threat of an incoming recession to fear-bait you. They promise that they have the answer (in the form of a product, a free email course, etc.) on how to recession-proof your business. But they’re all about increasing their sales, not giving you useful information. A digital course, high-ticket program, or 37-step email funnel won’t save your business from suffering the effects of an economic…
Sep 29, 2022 Is Your Business REALLY Working for You?
You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process! From the client's perspective, this sounds great. But while the constant availability works for them, it means your business isn’t really working for you. Today, I talk with CEO Collective member…
Sep 22, 2022 Scaling Your Business When You Want to Move From Solopreneur to CEO Level
Not every entrepreneur wants or needs to scale their business. And that’s okay! But if you do want to go through this third stage of business, then you’ll have to show up differently than you did in either of the previous two stages. In this final part of my business growth series, I talk about what it looks like to scale and the foundational habits, tasks, and mindset needed for success at this point in your…
Sep 15, 2022 4 Key Systems That Set the Stage for a Successful, Manageable Business
Getting lackluster results from the same strategies that the experts insist will work for those who work it? You’re not the problem, and neither is the strategy. Your business just might not be ready for that particular step. In episode two of this Business Growth Checklist series, I want to hone in on the second stage of business and how to stabilize it with the implementation of four key systems. On this episode…
Sep 8, 2022 Get Your Business In Check with the Business Growth Checklist
You’ve taken course after course or tried strategy after strategy and still aren’t where you want to be in your business. You’re frustrated and confused because other people seem to get results but not you! Building a business is hard enough. But it’s even more difficult when you don’t know what the big picture is supposed to look like. It’s like trying to build one of those 1000-piece puzzles without ever looking…
Sep 1, 2022 How to Profit From VIP Days with Jordan Gill
Sometimes, you just wish you could do several months worth of things in a single day. You’ve felt it in business and probably other areas like health or personal development, too. What if you could do that as an entrepreneur for others? You’ve more than likely seen VIP days as a revenue stream for client-based businesses. But instead of making it an add-on to your business, what if you could turn that concept into…
Aug 25, 2022 Winging It Isn’t a Business Growth Strategy
What’s the antidote to inconsistent cash flow and clients in your business? Having a solid plan certainly helps, but too many entrepreneurs are just winging it in hopes of finding success. In this episode, I deliver a little tough love and talk about how to figure out the kind of plan you need in place for your business to grow. On this episode of Promote Yourself to CEO: 1:25 - What do most entrepreneurs do first…
Aug 18, 2022 How Taking It Easy Can Ramp Up Your Business Success with Letitia Walker
It’s really easy for you to add complex layers to your business as it grows. But sometimes you gotta pause and simplify things in order to amplify your results. This has been the secret to success for so many of my clients, including yoga studio owner Letitia Walker. In this episode, she shares how she simplified her business’s infrastructure to maximize her results. On this episode of Promote Yourself to CEO: 4:35…
Aug 12, 2022 Fired Up & Focused Challenge - Day 5
Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind. To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com Connect with Me: Instagram:…
Aug 11, 2022 Fired Up & Focused Challenge - Day 4
Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind. To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com Connect with Me: Instagram:…
Aug 10, 2022 Fired Up & Focused Challenge - Day 3
Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind. To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com Connect with Me: Instagram:…
Aug 9, 2022 Fired Up & Focused Challenge - Day 2
Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind. To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com Connect with Me: Instagram:…
Aug 8, 2022 Fired Up & Focused Challenge - Day 1
Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind. To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com Connect with Me: Instagram:…
Jun 16, 2022 How the Happiest Musician Built a Predictably Profitable Business with Jennet Ingle
“You won’t make any real money doing that!” Has someone said something like that to you when you revealed you want to pursue a creative career in something like art or music? So many people stop chasing their dreams because they’re afraid they won’t be able to make it work. Today, I chat with one of the founding members of The CEO Collective, Jennet Ingle, who took her talent as a musician and turned it into a…
Jun 2, 2022 How a Mid-Year Review Can Help You Achieve Your 2022 Goals
How are you doing on those 2022 goals you set at the beginning of the year? We’re almost at the midway point of the year. But if you’ve gotten off track with your goals, don’t worry! In this episode, I walk you through a mid-year review to help you figure out what is and isn’t working and how you can start planning for the second half of 2022. On this episode of Promote Yourself to CEO: 2:42 - Look at each goal you…
May 26, 2022 Increasing Profit and Decreasing Burnout: A Case Study with Sarah Young
Undercharging and over-delivering can be a challenging habit to break. You have to come to terms with the idea of increasing your prices and overhauling your packaging structure. If you’re like my guest today and feel nervous about raising your prices, then listen up because I have a real-life case study for you! I interview CEO Collective member Sarah Young about her journey over the last 18 months where she…
May 19, 2022 Saying YES to Being a Fully Supported CEO with Michelle Clayton
We’ve all heard the conditioned messaging about how to achieve success: Pull yourself up by your bootstraps! No one’s going to work as hard or care as much about your business as you. If you want something done right, you have to do it yourself. If you’ve been struggling with this mindset and haven’t allowed yourself to be fully supported in your business, then this episode should help change your mind. I interview…
May 5, 2022 Double Your Revenue Using a Most Crucial Business Asset with Layne Lyons JD
When you need to grow your business, what do you do? Do you lock out the rest of the world and brainstorm new products, programs, or service ideas yourself, like so many entrepreneurs do? Big mistake! When you try to expand your business this way, you’re cutting out 100% of one of your most crucial assets: your existing customers and clients. In this episode, my guest and CEO Collective member Layne Lyons tells us…
Apr 28, 2022 3 Key Strategies to Grow Your Business
As a business growth strategist for over 15 years, I’ve constantly heard and seen something that grates on my nerves. So many so-called experts always hype up the latest tools and tactics that grow your business by some measly amount every year. But why only settle for five or ten percent annual growth when you can double it instead? You don’t have to, which is why in this episode I reveal my three key strategies…
Apr 21, 2022 My Go To Strategy to PLAN for Predictable Profits
If you’re anything like me, there comes the point in your business where your business needs to step up to support you and support your family if you’re going to stick with it. We all got through those startup stages of our business where we knew it was going to take awhile to figure things out and to get people in the door. Once you get a little bit further along on your journey and you’re ready to make this your…
Apr 14, 2022 Do You Have a LEAK in Your Predictable Profit Strategy?
Not long ago, I was a guest coach for a business workshop where everyone was working on a poster-size post-it to map out our business for the next 12 months. There were directions to map out your business goals, your offers, and your marketing strategy. I started looking around the room to see where people needed help and I realized everybody in the room had a leaky business. Their marketing plan was not working…
Apr 7, 2022 The #1 Mistake Keeping Women Entrepreneurs from Predictably Profitable Business
Statistically, 80% of new businesses are going to fail within the first few years… so how do you make sure that you’re going to beat the odds and succeed? How do you make sure your business is going to stick it out through the startup stages to get to the success stage where you’re finally making consistent revenue? It comes down to FOCUS. In this episode, I’m going to share how you can get more focused so you can…
Mar 31, 2022 How Designing a Baseline Revenue Plan Gets You Paid Every Month
In this episode, we're focusing on the #1 strategy to ensure that you get paid each and every month in your business… even when you need to take a break from your business. Have you ever found yourself with a family emergency, something that needed your immediate attention, and suddenly, you had no choice but to completely rearrange your calendar? Or maybe you just want to enjoy a fun vacation without worrying…
Mar 24, 2022 Do You Have CEO Level Support?
In my conversations with women, I’ve discovered that we just don’t ask for or seek enough help. We feel like we have to do everything ourselves, and this leaves us feeling overwhelmed, exhausted, and on the brink of burnout. In this episode, I talk about building your own support system. I take you behind the scenes and share how I’ve built teams to help me in various areas of my business and my life. On this…
Mar 10, 2022 6 Lessons to Work Smarter, Not Harder
A lot of us entrepreneurs have seen (and heard) from our parents and others that success requires a lot of hard work and long hours. I used to be frustrated with the whole “work smarter, not harder” concept because I saw my entrepreneurial parents embrace the hustle. I thought to gain success you had to do anything and everything and work 80-100 hour weeks. But you eventually reach a point where you just can’t work…
Feb 24, 2022 ROI of Thinking Like a CEO
We've all heard that it costs money to make money, right? Do you remember the first big investment you made into your business? I do... and it was SCARY. I remember being nervous, excited, and a little nauseous as I wrote the first check to join my first mastermind for $10,000. At the time, I was coming off a nearly year-long maternity leave with my twins. We'd made ends meet with Jameson's teaching salary and a…
Jan 27, 2022 Run Your Day Like a CEO
Are your mornings just the craziest time of the day? Between dealing with pets, coffee, and kids, you ultimately feel frazzled by the time you sit down at your desk. Or perhaps at the end of your day, you’re just exhausted and collapsing into bed. Well, high-performance CEOs and leaders know they need to manage their day well and conserve their energy and brain space for what really matters to get the results they…
Jan 20, 2022 Run Your Week Like a CEO
Running your business like a CEO requires strategy and planning. It also requires skillfully managing your time and energy every week as a CEO so that you’re putting your attention on the tasks that’ll actually move your business forward. However, this is an area where we often get stuck. The email inbox, administration work, and ongoing busy work daily in our business can become a distraction. Then at the end of…
Jan 13, 2022 Run Your Month Like a CEO
You’ve probably heard of my weekly CEO date if you’ve been following me for a while now. This is where I sit down to check in on my business to make sure we’re continuing to progress towards all the goals we’ve set. But I have another CEO date every single month. This series is all about what you’re doing on an ongoing basis to ensure you aren’t only creating business plans but also following through on them and…
Jan 6, 2022 Run Your Quarter Like a CEO
Every new year feels like a fresh start and a new chance to go after those big, audacious goals for our lives and businesses. But if this year has taught us anything, it’s that our plans need adaptability. We need to build this adaptability into our entire business and allow it flexibility while still getting the results we want. That’s why I love running my quarter through 90-day plans. Today, I talk about how to…
Dec 9, 2021 Avoid Blowing Up Your Business--3 Key Mistakes Entrepreneurs Make When Scaling
You hear a lot of terrible advice online these days that causes people to focus on scaling at all costs. All of that effort only leads to your business blowing up. Things break and go awry, and you’re constantly putting out fires, feeling overwhelmed and stressed at the cash-eating monster you’ve created. So let’s forgo this unsustainable approach to growth and do something different. Avoid the three biggest things…
Dec 2, 2021 The Truth About Scaling Your Business
Is it really possible to double, triple, or 10x your business in just a year? Or to take your business from 100k to $1,000,000 in revenue within just 36 months? If you listen to all the noise online, scaling seems like the name of the game and what we all should be focused on. But the honest truth is scaling for the sake of it can be detrimental to your business. So in this series, we’re talking about the truth of…
Nov 25, 2021 How Gratitude Helps You Build Your Business Connections & Community with Shannon Siriano Greenwood
A couple of years ago, I received an invitation to a thank you party via email. That incredibly heartfelt invitation gave me the best feeling and became the catalyst for a friendship and business contact. In this Thanksgiving Day episode, the woman behind that email, Shannon Siriano Greenwood, is back on the show. She and I talk about how gratitude can have a huge impact on and should be the driving force behind…
Nov 18, 2021 How to See Content as Assets in Your Business Arsenal with Stacey Harris
Are you like a hamster on a wheel when it comes to content creation? Do you feel pressured to release a newsletter, blog post, or social media posts week after week? Unfortunately, you’ve become a couch potato content creator--creating content that gets seen once, then gets archived and never sees the light of day again. Time in your business can be spent so much better than that! So in this episode, I’ve invited…
Nov 11, 2021 Keys to Aligning Your Marketing, Brand, and Overall Business Vision in 2022 with Beth Gebhard
Tiktok taking off. Influencer marketing making a huge splash. Gurus advocating automation everywhere. AI technology that practically reads the minds of potential clients and customers (or so it seems) being a thing that exists. All of these marketing trends took the world by storm in 2021. But something about these kinds of marketing strategies doesn’t appeal or feel right to most entrepreneurs. So in this episode,…
Nov 5, 2021 Do You Have a Month by Month Profit Plan for 2022?
Inconsistent marketing... feast or famine cycle... shiny object syndrome... all work and no play... these are all signs of a lack of effective business planning to keep you focused and in implementation mode, without the hustle and burnout. In this episode, I guide you towards taking all the insights you’ve gained from the last few days and turning them into your 12-month profit plan for 2022. Welcome to the last…
Nov 4, 2021 How to Set Goals You Can Actually Follow Through On?
Does this sound familiar? You write down a business goal and put it some place to remind you of it constantly. Then a few weeks or months down the line, that goal has gone missing, gotten thrown away, or is gathering dust on your desk or fridge or wherever you’ve placed it. And your business is as aimless as it’s ever been. With goal setting, too many people have a “set it and forget it” mindset. It’s time to try…
Nov 3, 2021 Is Your Business by Default or by Design?
Too many women entrepreneurs work crazy long hours trying to do everything themselves. And just when they feel like they’ve finally put out one fire, another one flares up soon after. But panic isn’t a business strategy, and you didn’t become an entrepreneur to stress yourself out. Imagine a 2022 that’s different, one without the hustle and burnout. Imagine running your business by design instead of default. When…
Nov 2, 2021 What Does Your Dream 2022 Look Like?
Do you spend every waking moment thinking and worrying about your business, especially with everything that’s gone on since last year? You can still build your dream business regardless of what’s happening in the world. Just take the time to get intentional about what you really want to experience. In today’s episode, I focus on a strategy to help you design your dream life in 2022. Welcome to day two! On this…
Nov 1, 2021 Ready To Plan Your Best Year Ever?
The holidays are almost here and many of us are already thinking about next year. But before you do that, it’s important to first take time to reflect on the progress you’ve made in your business this year. Too many entrepreneurs make the same mistakes and face the same obstacles again and again because they fail to do so, making the need to reach the next level of success that much harder. So to help you avoid…

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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

About Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Episodes

What Used to Grow My Business Isn’t Working the Same Way Anymore

How She Built It with Katie Lear, Gabi Day, and Cris Caruso

Why Your Right Hand Person Belongs in the Planning Room with Elise Arsenault and Priscilla Leonard

Why Hiring a Team Won't Fix Your Capacity Problem with Adrienne Loker

Bonus: Find Your CEO Ceiling, the Full Live Workshop

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