Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs · August 17, 2023 · 48 min
Why Underpricing (and Overdelivering) Is Creating Business Burnout
We women entrepreneurs keep underpricing ourselves when offering the same service or product as our male counterparts. On average, we price up to 20% less. When I first heard that, I was blown away! Pricing is one of the quickest and most powerful ways to adjust your business trajectory and make it more sustainable. I’ve seen it in my business and those of my clients. So in this episode of the Promote Yourself to CEO podcast, you’ll learn why properly pricing your offers is the first step to ...