Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs · February 17, 2026 · 31 min
The 4 Biggest Mistakes Keeping Your Growth Unpredictable
Here's a question most business owners can't actually answer: Do you know where your next 10 clients are coming from? Not their names — just the path. The channel. The sequence of events that gets someone from "never heard of you" to handing over their credit card. If you paused on that, you're not alone. In this episode, Rachel Cook gets into the specific patterns she sees when she pops the hood on a client's business during a strategy review — and why so many smart, hardworking entrepreneur...