Simple and Smart SEO: GEO for Shopify and Etsy sellers · Episode 71 · September 27, 2023 · 56 min
Strategic Stories, Brand Messaging, and SEO w/Emma Boshart
Today we talk about the use of Strategic Stories and SEO for brand messaging with Emma Boshart, founder of Creative Uproar. Connect w/ Emma: Website Instagram The Brand Story Audit 1. Emma emphasized understanding the target audience and planning narratives aimed at specific business goals. There is value in having fresh, updated content, (shows care for the audience and raises engagement rates). Emma explained that messages and stories serve different purposes; messages establis...