Simple and Smart SEO: GEO for Shopify and Etsy sellers

Ready to turn your Etsy shop into a powerhouse brand using Shopify?

by Crystal Waddell

About Simple and Smart SEO: GEO for Shopify and Etsy sellers

Ready to turn your Etsy shop into a powerhouse brand using Shopify? The Simple and Smart SEO Show is the go-to podcast for Etsy sellers ready to bridge the gap between a marketplace shop and a powerhouse e-commerce brand, built with Shopify. I don't believe in one-size-fits-all roadmaps. Instead, I provide the high-level SEO insights and strategic shifts you need to interpret for your unique business. Join me to learn how to master the Shopify ecosystem, own your traffic, and build a brand that thrives on your own terms through smart, data-driven insights. Whether you’re just opening your Shop

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Episodes

New episodes usually drop on Wednesdays.Latest 200 episodes in the feed

Nov 11, 2026 · 29 min

Why AI Search Is Still SEO (and Why AI Slop Won’t Last) with Kristine Schachinger (Part 2)

Does your business need a new AI search strategy? And what happens when everyone uses AI to write the same kinds of content? In Part 2 of this conversation on the Simple and Smart SEO Show, Crystal Waddell and technical SEO consultant Kristine Schachinger explore the debate around GEO, AEO, and SEO, including why Kristine considers AI search part of the SEO umbrella. The conversation also tackles a question that…
Nov 4, 2026 · 28 min

Can AI Read Your Website? Accessibility and Vibe Coding with Kristine Schachinger (Part 1)

Your website looks great to you. But can the people and machines visiting it actually use it? In Part 1 of this conversation on the Simple and Smart SEO Show, Crystal Waddell sits down with technical SEO consultant Kristine Schachinger to explore website structure, accessibility, and the risks of building with AI without understanding the code. Kristine shares what she’s observed while testing large language…
Oct 28, 2026 · 20 min

Google Rankings Aren't Enough Anymore. Shopify Owners, Wake Up! | Parth Suba, Part 2

What happens when your Shopify store depends on paid ads for every sale, Google rankings are harder to turn into clicks, and AI starts recommending products from sources beyond your website? Your ecommerce SEO strategy may need a serious rethink. In Part 2 of this conversation on The Simple and Smart SEO Show, host Crystal Waddell and AI search consultant Parth Suba explore why organic search still matters, even as…
Oct 14, 2026 · 20 min

Stop Obsessing Over Page Speed. Your Shopify Store Has Bigger Problems | With Parth Suba, Part 1

Think your Shopify store is optimized because you've written product descriptions, filled out your SEO titles, and improved your page speed? You might be focusing on the wrong things. In this episode of The Simple and Smart SEO Show, Crystal Waddell sits down with ecommerce SEO expert Parth Suba to challenge some of the most common assumptions about Shopify SEO. From overlooked Google Merchant Center product data…
Oct 7, 2026 · 23 min

You Quit Social Media for SEO. Plot Twist: You Need Both. With Ryan Erwin, Part 2.

What if the next move in your SEO strategy happens outside your website? If you leaned into SEO because you were exhausted by social media, this conversation might feel a little too familiar. Crystal Waddell admits she hoped to escape the social content treadmill. Ryan Erwin explains why he sees organic social, SEO, and AI search as connected parts of a broader marketing strategy. In Part 2, the director of SEO and…

Earlier episodes (195)

Sep 30, 2026 Everyone Wants AI Search Hacks. Nobody Wants to Fix Their Website. With Ryan Erwin, Part 1.
Everyone wants to know how to show up in AI search. But what happens when the website you’re sending people to is slow, difficult to use, or hard for crawlers to access? In Part 1 of this conversation, Crystal Waddell sits down with Ryan Erwin, director of SEO and AEO at VaynerMedia, to talk about the foundational work that gets overlooked when everyone’s chasing the next big thing. Ryan has spent 16 years hearing…
Sep 23, 2026 Better Food Habits for Busy Business Owners Without More Overwhelm with Kelly Miller (Part 2)
Better Food Habits for Busy Women Without More Overwhelm with Kelly Miller How do entrepreneurs build better food habits when you are already busy, overwhelmed, and accustomed to choosing the easiest available option? In part two of Crystal Waddell's conversation with Kelly Miller, also known as Health Coach Kel, they move from customer language and product naming into an honest discussion about food, confidence,…
Sep 16, 2026 Your Best Keywords Are Hiding in Your DMs with Kelly Miller
What if your most useful keywords are not hiding inside another research tool, but in the questions, complaints, and conversations your customers are already sharing? In this episode of The Simple and Smart SEO Show, Crystal Waddell talks with Kelly Miller, also known as Health Coach Kel, about listening beyond the analytics to understand what people actually need. Kelly brings together her experience in marketing,…
Sep 9, 2026 Big-Brand SEO Is Ruining Your Shopify Store with Will Soprano, Part 2 | Simple and Smart SEO
Episode Summary What if SEO belonged in the earliest business conversations; not just in a checklist after the strategy is already set? In Part 2 of Crystal Waddell’s conversation with Will Soprano, Will reframes SEO as a company-wide philosophy that connects search behavior, customer insight, product-market fit, brand messaging, and revenue. Will and Crystal also unpack why small businesses get into trouble when…
Sep 4, 2026 If the Content SEO Playbook is Dead, What Replaces It?
Purpose-Driven SEO: Turn Visibility Into SalesMore pages, more keywords, and more traffic do not automatically create more sales. In this bonus solo episode, Crystal shares a practical, purpose-driven SEO playbook for small businesses, Etsy sellers, and Shopify stores. You’ll learn how to create content that supports an actual business goal: helping the right customer discover your brand, trust your product or…
Sep 2, 2026 Why the Content Playbook Is Dead (And How to Win Modern SEO) with Will Soprano Part 1
Is the traditional content marketing playbook finally dead? In this episode of the Simple and Smart SEO Show, host Crystal Waddell sits down with tech and enterprise SEO strategist Will Soprano to unpack what modern search optimization actually looks like in the age of AI, multi-surface discovery, and decentralized channels. Will explains why he views SEO not as optimizing for an algorithm, but as building systems…
Jul 22, 2026 From Corporate Ladder to 15,000 Etsy Sellers: Julie Berninger on Digital Products & Etsy SEO (Summer Replay)
🌞 Summer Replay Series — A Simple & Smart SEO Show Throwback Originally aired Season 3 • Host: Crystal Waddell • Guest: Julie Berninger, Gold City Ventures We're pulling this one back out of the archives for the summer replay series, and for good reason. If you've ever wondered whether digital products could give you back some of your time (and your sanity), this conversation is the one to revisit. Host Crystal…
Jul 14, 2026 How to Stand Out on Etsy (Even in a Saturated Market) with Monica Little [Summer Replay]
Think Etsy is just for crafters and hobbyists? Think again. In this rerun, Crystal sits down with Etsy coach Monica Little, who grew her handmade skincare brand to multiple six figures and 5,000+ orders on Etsy before pivoting to help other small business owners do the same. If you've ever listed a product on Etsy and waited for sales that never came, this episode is for you. Monica breaks down why simply being on…
Jul 7, 2026 AI-Powered SEO {REPLAY}: ChatGPT Workflows, Claude Projects & How SEO Changed After 2022 with Andrew Ansley Summer Replay Series ☀️
This episode was too good to leave in the archive! As part of our Summer Replay Series, we're revisiting my conversation with consultant, SaaS founder, and self-described AI fanatic Andrew Ansley — and honestly, his advice is even more relevant today. Andrew breaks down exactly how he uses ChatGPT and Claude to run multiple businesses, why "clouding up the context window" is killing your AI outputs, and how to…
Jun 29, 2026 The $60k SEO Myth & How to Buzz Your Brand on a Budget (☀️ Summer Replay)
Ever felt like you’re being priced out of your own business growth? In this special summer replay, host Crystal Waddell tackles one of the biggest, most frustrating myths in the online business world: “If you’re not paying $5,000 a month for an SEO agency, you’re not getting anything worth paying for.” Spoiler alert: Crystal respectfully (and fiercely) disagrees. Drawing from a hilariously humiliating experience…
Jun 18, 2026 SEO Is Product Management: Ray Grieselhuber on SERPs, E-E-A-T & Ecommerce SEO (Summer of SEO Replay)
What if SEO isn’t just about keywords, rankings, or “free traffic” from Google? In this rerun episode of the Simple and Smart SEO Show, Crystal Waddell talks with Ray Grieselhuber, founder of DemandSphere, about why good SEO is really good product management — and why small business owners need to think beyond traditional rank tracking. Ray shares why SEO, user experience, content strategy, product positioning, and…
Jun 10, 2026 Bottom of Funnel Marketing: The Power of Diverse SEO Content (Replay With Christine McLean Lewis)
This Summer SEO Rewind episode is one you may have missed, but it is worth coming back to in 2026 ... especially if you’re trying to create content that actually helps your audience instead of just adding more noise to the internet. In this conversation, I’m joined by Christine McLean Lewis to talk about how content and expertise work together, why your content should be built around the customer experience, and…
Jun 3, 2026 Best of Season 2: Tips and Strategies for Effective SEO
We’re continuing the Summer SEO Replays Series with a throwback to one of our most popular episodes from The Simple and Smart SEO Show. This listener-favorite recap originally highlighted the top three most-listened-to episodes from season two, featuring conversations with Angie Colee, Nicole Lewis, and Matt Diamante. And honestly? The advice still holds up. In this replay, you’ll hear simple, practical SEO wisdom…
May 27, 2026 Why More Traffic Isn’t Always Better: Performance SEO with Andrew Holland
In this episode of The Simple and Smart SEO Show, Crystal Waddell revisits part one of her conversation with Andy Holland about performance SEO... the kind of SEO that focuses on sales, revenue, and meaningful business growth instead of vanity traffic. Andy breaks down why chasing massive traffic numbers can be misleading, especially when that traffic does not convert into revenue. He shares how bottom-of-funnel,…
May 20, 2026 Why Your Shopify Taxonomy Matters for SEO, GEO, and AI Search: A Podcast with C-Dub, My Digital Avatar
Your Shopify taxonomy is not just your navigation menu — it’s the way your store teaches Shopify, Google, Pinterest, TikTok, Meta, and AI tools like ChatGPT what your products are, who they’re for, and why they matter. In this episode of The Simple and Smart SEO Show, I’m breaking down why taxonomy is really your store’s semantic strategy. We’ll talk about the difference between Shopify’s built-in structure and the…
May 13, 2026 Audience-First SEO, Emotional Hooks & Content That Connects with Angela Skane (Part 2)
In this episode of The Simple and Smart SEO Show, Crystal Waddell continues her conversation with Angela Skane about creating SEO content that goes beyond keywords and actually connects with your audience. ✨ Angela explains why businesses should stop obsessing over every possible long-tail query — especially in the age of AI search — and instead focus on deeply understanding their target audience. Because when you…
May 6, 2026 Why SEO Needs Psychology: Angela Skane on TikTok, Conversions, and the Future of Search
In this episode of The Simple and Smart SEO Show, Crystal Waddell welcomes Angela Skane from Network Solutions for a conversation about why SEO needs to move beyond rankings, impressions, and visibility. Angela shares how her background in link building, viral content, and content strategy shaped the way she thinks about SEO today. Her big message? Impressions don’t pay the bills. SEO content has to do more than…
Apr 22, 2026 From SEO to AI Search: Building a Modern Visibility Ecosystem That Actually Works (Part 3 with Aimee Jurenka)
Crystal sits down with SEO expert Aimee Jurenka to unpack what visibility really looks like in the age of AI search. As traditional funnels break down and LLM-driven discovery rises, Crystal shares a practical, no-fluff framework for staying competitive: Get Found. Earn Trust. Be Chosen. They explore why foundational SEO still drives the majority of traffic, how AI bots interpret your content differently than…
Apr 15, 2026 SEO, But Make It Honest: Traffic, AI, and the Truth No One Wants to Say (Part 2 with Aimee Jurenka)
Is the old inbound marketing playbook officially broken? According to AI Visibility Strategist Aimee Jurenka, it’s time to "throw a funeral" for the traditional traffic metrics we’ve relied on for a decade. In this episode, Crystal and Aimee dive into the "panic state" many marketers feel as AI search begins to "swallow" organic traffic. They move beyond the fear to provide a roadmap for entrepreneurs and SEOs who…
Apr 8, 2026 SEO Got Us Traffic… But Not Sales (Here’s the Problem) Part 1 With Aimee Jurenka
In this episode of The Simple and Smart SEO Show, I sit down with SEO expert Aimee Jurenka to unpack a major shift happening in the industry right now: 👉 The death of inbound marketing as we know it. For over a decade, SEO success was measured by one thing: traffic. But with the rise of AI search and disappearing clicks, that model is breaking fast. We’re talking about: Why inbound marketing worked for so long The…
Mar 25, 2026 The SEO & Content Strategy That Actually Drives Growth (Part 2 With Matt Diamante)
In this episode of The Simple and Smart SEO Show, Crystal Waddell sits down with SEO expert Matt Diamante in part 2 of their conversation to break down what actually moves the needle in your business visibility. Matt shares why most business owners are stuck doing the wrong kind of work... and how shifting from “doing” to “promoting” can unlock real growth. From building trust through consistent content to turning…
Mar 18, 2026 How Simple SEO Really Works (and Why Most Advice Is Wrong) with Matt Diamante
In this episode of The Simple and Smart SEO Show, Crystal welcomes back SEO educator and entrepreneur Matt Diamante to unpack what’s really driving his explosive growth. Plus, why most SEO advice is overcomplicated or outdated. Matt breaks down SEO into its simplest form: solving problems for your audience. He shares why consistency beats complexity, how topical authority actually works, and why chasing trends or…
Mar 11, 2026 Agentic Commerce and the Future of Search: How AI Will Change Online Shopping (Part 2 With Brooke Gramer)
In Part 2 of my conversation with Brooke Gramer, we shift from voice and branding into something even bigger — the future of search and AI-driven commerce. What happens when AI starts shopping for your customers? We explore agentic commerce, GPT updates, model selection, and where AI should never replace human judgment. We also talk about the guardrails business owners need as AI becomes more embedded in workflows.…
Mar 4, 2026 Why AI Content All Sounds the Same (And How to Stand Out With Smarter SEO) Part 1 With Brooke Gramer
In this episode of The Simple and Smart SEO Show, I’m joined by Brooke Grammer, host of the How I AI podcast, for a powerful conversation about what’s really happening to content in the age of AI. If you’ve noticed that websites are starting to feel polished… but completely forgettable… you’re not imagining it. This episode is a must-listen for creative entrepreneurs, Shopify sellers, service providers, and…
Feb 25, 2026 SEO Isn’t Dead — It’s Evolving: AI Search, Revenue & the New Rules of Success (Crystal Ortiz Part 3)
Is SEO dead? Not even close. In part 3 of this Crystal Squared episode of The Simple & Smart SEO Show, Crystal Waddell sits down with Crystal Ortiz to unpack what’s really happening in the world of AI-powered search. AND SPOILER: SEO is actually in a strong position right now. They dive into how to define success beyond traffic metrics, how to use AI without wasting hours going down a rabbit hole, and why business…
Feb 11, 2026 The Art of Relationship Building in SEO: Timing, Trust, and AI Tools (Crystal Ortiz Part 2)
In this episode of the Simple and Smart SEO Show, Crystal Waddell and Crystal Ortiz dive deep into the psychology behind consumer decision-making and how that translates into smarter, more effective SEO strategies. They explore the importance of relationship-building over time, understanding customer buying cycles, and using AI as a strategic assistant, not a shortcut. Whether you're an e-commerce owner, SaaS…
Jan 28, 2026 From SEO to CX: Crystal Ortiz on Why Customer Connection Is the Ultimate Ranking Factor (Part 1)
In this thoughtful episode of The Simple and Smart SEO Show, Crystal chats with fellow SEO expert Crystal Ortiz, founder of Socialhart. With over a decade of experience in digital marketing and a background in education, Crystal O. shares her journey from retail to SEO consulting and why connecting with customers is more powerful than any ranking algorithm. They explore the intersection of SEO, AI, customer…
Jan 21, 2026 How AI Search Traps Businesses in Their Old Positioning (And How to Fix It) (Semantic SEO Part 2 of 3)
In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down how AI search systems can lock businesses into outdated messaging, even after they've evolved. Using a real-world case study of a lawn service company transitioning from residential to large-scale commercial work, Crystal explains how semantic misalignment—not visibility—is often the root problem. She introduces the concept of semantic…
Jan 14, 2026 Why Your Page Isn’t Converting: How Semantic Triples Unlock Smarter SEO (Semantic SEO Part 1 of 3)
In this episode of the Simple and Smart SEO Show, host Crystal Waddell unpacks the concept of semantic triples and how understanding them can solve one of the most frustrating SEO issues ... getting impressions but no clicks. Drawing from her experience at a technical SEO conference and a real-world case study from her own business, Crystal reveals how aligning your page’s content with user intent (not just…
Jan 8, 2026 Vision Board Workshop for 2026: Align Your SEO, Business & Life Goals (Without Burnout)
In this special workshop-style episode of The Simple and Smart SEO Show, Crystal Waddell guides you through creating a one-page vision board for 2026 that blends your business goals, SEO priorities, and personal life — without overwhelm. Whether you’re a Shopify seller, creative entrepreneur, or service-based business owner, this episode gives you space to reflect, reset, and move into 2026 with clarity and…
Dec 31, 2025 Intro to Vision Boarding for Business: Creating Clarity and Focus
I'm sharing a throwback video that I made to help you think about creating a vision board for your business in 2026! In this episode, we go behind the scenes of a hands-on workshop using Canva to create strategic vision boards for your business. Discover how to design quarterly, monthly, and weekly boards that align with your marketing goals, blog content, and brand messaging. Whether you're new to Canva or just…
Dec 26, 2025 The Power of Service Pages: Local SEO Gold with Darren Shaw (Best of 2025 Highlight)
In this “Best of 2025” highlight from the Simple and Smart SEO Show, we revisit one of our top-performing episodes featuring local SEO expert Darren Shaw. Darren breaks down the critical mistake many local businesses make with their websites—and how to fix it using individual service pages. If you're relying on a single "Services" page or even worse—a one-page website—this episode is a must-listen. Learn how your…
Dec 17, 2025 Best of 2025: SEO, Branding, and Smart Business Growth
In this solo “Follow Through Friday” episode, Crystal Waddell (that's me!) reflects on the powerful branding and SEO insights shared by Mordy Oberstein (Former Head of Brand at Wix and Unified Brand Marketing.) I'm sharing how I've implemented them in my own business. From niching down my e-commerce offerings to optimizing emotional storytelling in my SEO strategy, I share actionable takeaways and honest lessons…
Dec 3, 2025 Bye, Bye Digital Silos! Hello, Intent-Driven SEO with Ashley Liddell from Deviation (Part 2)
In this episode of the Simple and Smart SEO Show, Crystal Waddell (that's me!) welcomes back Ashley from Deviation to dive deep into the evolving world of search. We break down digital silos across marketing teams, explore the power of unified metrics, and discuss why brand search and intent-rich content are key to dominating the search-everywhere era. From creating demand via social media to optimizing for…
Nov 28, 2025 How to Maximize Black Friday Sales with Automated Email Marketing – Featuring John Hogan from Grid and Pixel
In this Black Friday-themed episode of the Simple and Smart SEO Show, Crystal Waddell welcomes John Hogan, co-founder of Grid and Pixel. We dive deep into how e-commerce businesses, especially those on Shopify, can use personalized and fully automated email flows to drive more revenue. Learn the secrets to converting visitors with targeted popups, the importance of various email flows (including abandoned cart,…
Nov 26, 2025 Search Everywhere®: Reimagining SEO Across All Platforms with Ashley Liddell (Part 1)
In this episode of The Simple and Smart SEO Show, I'm stitting down with Ashley Liddell, co-founder of Deviation, to explore the concept of “Search Everywhere® .” From Sephora’s “Black Beauty Is Beauty” campaign to understanding the evolution of search across platforms like TikTok, Pinterest, and Reddit, Ashley shares his journey to building a unique SEO agency. We discuss the fragmentation of the customer journey,…
Nov 19, 2025 Using Shopify with AI and Smart E-Commerce Strategies (Part 2 with Deonnah Carolus)
📌 Episode Summary: In this episode, Crystal continues her conversation with Deonnah Carolus, the founder of E-Commerce Savvy, diving deeper into launching and scaling Shopify stores with the help of AI tools. Deonnah shares practical insights on using Shopify’s built-in features versus third-party themes, optimizing SEO for long-term visibility, setting realistic timelines for launching a store, and the mindset…
Nov 12, 2025 Mastering Shopify for 2025: AI, SEO & Design Trends with Deonnah Carolus (Part 1)
In this episode of the Simple and Smart SEO Show, Crystal Waddell (That's me!) is joined by Shopify expert and founder of e-Commerce Savvy, Deonnah Carolus. They dive into the recent changes at Shopify, talk AI integration, theme changes like Horizon, and practical insights for e-commerce sellers. Whether you're new to Shopify or an experienced seller looking to stay ahead, this episode is packed with actionable…
Nov 5, 2025 GEO to Relevance Engineering: Redefining the Future of Search with Garrett Sussman (Part 2)
In this must-listen follow-up episode, Crystal Waddell is joined again by Marketing Director Garrett Sussman to unpack the fast-evolving world of SEO, GEO (Generative Engine Optimization), and the iPull Rank conception of "Relevance Engineering." From the power of Retrieval-Augmented Generation (RAG) to how AI is rewriting what it means to be "searchable," this episode dives deep into the shifts that matter most…
Oct 29, 2025 AI Search, Shopify & the New Rules of SEO with Garrett Sussman (Part 1)
In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Garrett Sussman, Director of Marketing at iPullRank, to unpack how AI is transforming SEO, e-commerce, and online visibility. From the recently announced Shopify + OpenAI partnership to the rise of product recommendations in ChatGPT, this conversation explores what business owners need to know to stay competitive online. Learn why…
Oct 22, 2025 🎧 Semantic Triples, Ikigai, and Optimizing Life with AI (Featuring Ana de la Cruz, Part 2)
In Part 2 of this conversation, Ana de la Cruz, SEO Lead at Chartis, returns to The Simple and Smart SEO Show with Crystal Waddell for a deep dive into the human side of AI. Ana unpacks how experimenting with chatbots taught her the inner workings of LLMs, what semantic triples really mean for SEO, and how the Japanese philosophy of Ikigai helps her balance learning, creativity, and life. Crystal connects it all…
Oct 15, 2025 Vibe Coding Is The New SEO: Featuring Ana De La Cruz
In this episode of The Simple and Smart SEO Show, Crystal sits down with Ana de la Cruz, SEO Lead at Chartis, to explore her journey from Univision Radio to leading SEO strategy at a global media agency. Ana shares how curiosity, reinvention, and kindness shaped her path — and introduces us to the emerging concept of “Vibe Coding,” where AI and human creativity meet. Here’s what you’ll learn: How Ana transitioned…
Oct 8, 2025 Traffic to Trust: AI, SEO, and Content Strategy with Andy Crestodina
In Part 2 of this engaging conversation with content marketing expert Andy Crestodina, we dive deeper into the evolving world of SEO, AI's growing role in content creation, and the power of collaboration. Andy shares insights on balancing human judgment with AI tools like Surfer SEO, creating successful local events, and leveraging original research to differentiate your brand. Whether you're a solo marketer,…
Oct 1, 2025 From SEO to AI: Training Chatbots to Recommend Your Brand with Andy Crestodina
In this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Andy Crestodina, co-founder of Orbit Media, to explore SEO, AI, and content marketing. Andy shares his insights on how search behavior is shifting, the importance of training AI to recognize and recommend your brand. 🔑 Key Takeaways: AI Search vs. Traditional Search: Traditional search finds options, while AI delivers…
Sep 17, 2025 Unlocking Hidden Profit: Jamie Trull on Optimizing Your Business for Life and Financial Freedom
In this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Jamie Trull for part 2 of our interview to dive deep into the concept of Hidden Profit. Jamie shares her journey of shifting focus from revenue to freedom, explaining how small optimizations can lead to big financial wins. They discuss the importance of aligning business goals with life priorities, overcoming perfectionism, and…
Sep 10, 2025 Profit, Pricing & the Power of SEO: A Conversation with Jamie Trull (Part 1)
Today I welcome financial educator and profit strategist Jamie Trull. We talk about the transformative power of understanding business finances, pricing strategies, and how SEO can drive real results. From doubling prices overnight to lowering ad spend through smarter targeting, Jamie shares tangible strategies and inspirational insights. Plus, a sneak peek into her brand new book, "Hidden Profit" designed to…
Sep 3, 2025 AI Search Meets Jobs To Be Done: Discoverability > SEO with Heather Physioc (Part 2)
In this powerful continuation of the conversation with Heather Physioc, we explore how AI is reshaping the SEO landscape and why human-centered strategy still matters. Heather shares her framework for applying "Jobs to Be Done" thinking in SEO, especially for small businesses and creators. From empathy maps to AI content sourcing, this episode is a must-listen for anyone navigating modern discoverability. We also…
Aug 28, 2025 Beyond Google: Redefining SEO in LLMs and an AI-First World with Heather Physioc of VML (Part 1)
In this episode of The Simple and Smart SEO Show, host Crystal Waddell welcomes Heather Physioc, Chief Discoverability Officer at VML, for a deep dive into the evolving world of search and digital strategy. Heather shares her insights on why Google isn't the only search engine that matters, how AI is reshaping the search journey, and why content needs to serve users at every stage—from discovery to post-purchase.…
Aug 20, 2025 GEO vs. SEO: Ross Simmonds on Owning Channels, Diversifying Traffic, and Shaping LLM Results
Ross Simmonds breaks down how AI overviews and LLMs are changing search—and what small businesses can do to keep winning. We dig into why brand and owned channels matter more than ever, how to diversify beyond Google, which third-party domains LLMs love to cite, and a simple focus formula for content distribution. Key TakeawaysThe SERP is shifting to answers and transactions; fewer clicks to your site means brand +…
Aug 13, 2025 Content Creation to Content Distribution: Ross Simmonds on Scaling Your Reach (Part 1)
In this episode of the Simple and Smart SEO Show, host Crystal Waddell sits down with Ross Simmonds — founder of Foundation Marketing and distribution.ai, keynote speaker at Brighton SEO, and passionate content strategist. Ross shares how he started out online running a fantasy football blog and now advises global brands. His message: most creators need to stop obsessing over new content and start amplifying what…
Aug 7, 2025 Optimizing Shopify SEO: How to Use Surfer SEO to Boost Your Store’s Visibility (Part 5 of 5)
In this final installment of the Shopify Series: From Strategy to Action, Crystal Waddell takes you inside one of her favorite tools—Surfer SEO—and shows you exactly how to use it to optimize your Shopify store pages for maximum visibility. From product descriptions to collection pages, homepage copy, and blog posts, you’ll learn step-by-step strategies to integrate Surfer SEO into your workflow. Crystal also…
Jul 30, 2025 Shopify SEO Tips: Page Template Tweaks for Better SEO (Part 4 of 5)
(Shopify From Strategy to Action Series, Episode 4!) In this episode, we're getting real about Shopify page templates — and why they might be quietly holding your SEO back. 😬 From homepage headers to collection and product page tweaks, Crystal shares how to update your templates to help your content rank and convert. 👀 If you’ve ever wondered: “Do I really need to mess with my templates?” The short answer is: YES…
Jul 23, 2025 Shopify Image SEO: 4 Steps to Drive More Traffic and Conversions (Part 3 of 5)
Want more organic traffic and faster conversions on your Shopify store? In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down the visual side of SEO with a focus on image optimization. From renaming image files and writing strategic alt text to compressing files and picking the best formats, Crystal walks you through four essential steps to get your images SEO-ready. You’ll also learn how to…
Jul 16, 2025 Shopify SEO Tech Stack: The Essential Apps and Tools You Actually Need (Part 2 of 5)
In this episode, Crystal breaks down the must-have SEO tech stack for Shopify sellers who want to show up in search results, build authority, and grow sustainably without feeling overwhelmed. You’ll learn about the core apps that make SEO easier, free tools to track and audit your progress, and optional power tools if you’re ready to take things to the next level. Whether you’re just getting started with Shopify or…
Jul 9, 2025 The SEO Mindset Shift Every Shopify Owner Needs Before Diving In (Part 1 of 5)
In this kickoff episode of my Shopify SEO from Strategy to Action summer series, we start with the most important piece: your mindset. If you've ever thought: "SEO is just for techies!""Shopify isn't good for SEO.""I don't even know where to start."This episode is for you! 🎯 What you'll learn: Why your mindset is the #1 SEO success factorThe top myths keeping shop owners stuck (and how to bust them)A fun…
Jun 25, 2025 Is Blogging Dead? Not If You Sell Online in 2025! With Austin Becker (Part 3)
Join PPC Pro Austin Becker and me in this episode of The Simple and Smart SEO Show. We’re diving into strategic blogging, PPC attribution, and the underrated power of Pinterest — a must-listen for creative entrepreneurs, Shopify sellers, and busy business owners who want to grow without burnout. Here’s what you’ll learn: How to use Google's "People Also Ask" to create blog content that drives trafficWhen and how…
Jun 18, 2025 Profit-First Strategies for E-Commerce Sellers: How to Compete with Amazon (Without Google!) Part 2 With Austin Becker
In this episode of The Simple and Smart SEO Show, we’re diving into real-world e-commerce strategies to compete with platforms like Amazon, Walmart, and Etsy — without relying solely on Google. If you’re a Shopify seller or creative entrepreneur, this episode is a must-listen for understanding ad budgets, search impression share, and seasonal sales cycles that actually scale your business sustainably. Here’s what…
Jun 11, 2025 Google Ads, Ecom Strategy & the Future of AI Advertising with Austin Becker (Part 1)
In this episode of the Simple and Smart SEO Show, Crystal Waddell sits down with e-commerce marketing expert Austin Becker (Part 1 of 3). We talk about the evolution of Austin’s career, from selling quirky side-hustle products to founding a thriving e-commerce digital marketing agency. You’ll learn actionable insights on Google Shopping, product feed optimization, Amazon's advertising dominance, the power of Schema…
Jun 4, 2025 SEO Evolution: How to Win in 2025 With Helpful Content and Topical Authority (with Andrew Ansley) Part 3
In part 3 of my interview with Andrew Ansley, we unpack the evolution of SEO from pre-2022 tactics to today's entity-driven, user-focused strategies. Learn why stuffing keywords is dead, how RankBrain and BERT changed the game, and why helpful, structured content (plus user metrics) is the new key to ranking. Andrew also demystifies topical authority, shares how to recover if your site’s in the “loser’s bracket,”…
May 28, 2025 AI, SEO, and Modern Learning: Building Smarter Businesses and Raising Future Innovators with Andrew Ansley (Part 2)
In this episode of The Simple and Smart SEO Show, Crystal Waddell sits down with AI and SEO expert Andrew Ansley to discuss the intersection of artificial intelligence, SEO strategies, entrepreneurship, and modern parenting. Here’s what you’ll learn: How to leverage AI tools (like ChatGPT and Claude) to organize your business and creative projects.The critical skills kids need for the future—and how parents and…
May 21, 2025 Booked, Busy & Letting AI Do the Boring Stuff 🤖✨ With Andrew Ansley (Part 1)
In this conversation on AI-powered SEO workflows, Andrew Ansley joins The Simple and Smart SEO Show to share how smart marketers are using tools like Claude, ChatGPT, and automation platforms to save time and scale without hiring. From building SOPs in under an hour to organizing AI projects for sharper output, Andrew reveals how today’s marketers can combine soft skills with machine intelligence to stay…
May 14, 2025 The GOAT Guide to Google Business Rankings (Part 2) with Darren Shaw
In Part 2 of our conversation about Local SEO, Darren Shaw of Whitespark returns to The Simple and Smart SEO Show to break down advanced Google Business Profile (GBP) strategies that actually move the needle. From the controversial truth about citation consistency to actionable tactics for leveraging Google reviews and optimizing your GBP for maximum visibility, Darren shares insider tips you won’t find in a…
May 7, 2025 Unlocking Local SEO: Expert Strategies with Darren Shaw of Whitespark (Part 1)
In this value-packed episode of the Simple and Smart SEO Show, host 💁‍♀️ Crystal Waddell sits down with local SEO legend Darren Shaw of 🏢 Whitespark. Discover why your website is the #1 data source for your Google Business Profile, how to optimize for the local 3-pack 📍, and what SEO myths to stop believing 🚫. Whether you’re a home-based biz, a service provider, or an online shop, these actionable insights will…
Apr 30, 2025 🎙️ SEO, Personal Branding, and How to Stand Out in 2025 with Shreya LaCock (Part 2)
In this week's episode of the Simple and Smart SEO Show, Crystal Waddell sits down with Shreya LaCock from SEO for Hire to pull back the curtain on SEO careers, personal branding, and the future of hiring in a world powered by AI! 🚀 Together, they explore the different roles inside an SEO agency 🏢, the green flags to look for when hiring SEO help ✅, and why personal branding is no longer optional if you want to…
Apr 23, 2025 SEO Hiring Secrets: Green Flags, Gender Gaps & Growth Tips with Shreya LaCock (Part 1)
Shreya LaCock, marketing specialist at SEO For Hire, shares the inside world of SEO recruitment and agency hiring. From spotting green flags in potential SEO agencies to navigating gender gaps in job applications, Shreya brings both personal experience and professional wisdom. Y ou’ll also hear what makes an onboarding process successful, the overlooked “honeymoon phase” of hiring, and how to make sure you’re…
Apr 16, 2025 The Future of SEO: Stay Ready So You Don’t Have to Get Ready – with Favour Obasi-ike (Part 2)
In this can't-miss episode of the Simple and Smart SEO Show, Crystal Waddell reconnects with digital strategist and SEO pro Favour Obasi-ike. Whether you're podcasting on Wix, exploring RSS feeds, or wondering how to rank better using voice search, this episode is full of insights you can apply today to stay ahead tomorrow. 🔑 Key Takeaways: Own Your Platform: Hosting your podcast on a separate domain boosts domain…
Apr 9, 2025 Friends Tell Friends About SEO 🤯 | Featuring Favour Obasi-ike
This episode is a full-circle moment! Crystal reconnects with the person who first planted the seed that SEO could actually drive traffic—without the middleman of social media. Meet Favour Obasi-ike: a podcasting pioneer, SEO strategist, and founder of We Don’t Play Podcast. Together, Crystal and Favour take a nostalgic ride through their Clubhouse days, unpack the magic of Pinterest SEO, explore the future of RSS…
Apr 2, 2025 Smarter Content Updates: SEO Wins Without the Overwhelm with Alyssa Corso (Part 2)
In this insightful and refreshingly practical episode of the Simple and Smart SEO Show, Crystal sits down with Alyssa Corso—SEO strategist and healthcare content pro—to talk all things content refresh. Alyssa breaks down her favorite ways to optimize existing content without burning it all down. Whether you're running a blog in a Your Money or Your Life (YMYL) niche or just wondering if updating the year in your…
Mar 26, 2025 SEO Content Decay & Connecting Traffic to Revenue – Part 1 with Alyssa Corso
In this episode of the Simple and Smart SEO Show, Crystal Waddell chats with SEO consultant and BrightonSEO speaker Alyssa Corso about a topic every content creator should understand—SEO content decay. Alyssa shares how content naturally loses visibility over time and outlines a strategic process for updating content to improve performance and generate real business results. From identifying "money keywords" to…
Mar 19, 2025 Google Ads vs. SEO: How to Choose the Right Strategy for Your Business with David Green (Part 2)
In this jam-packed Part 2 episode, I continue my insightful chat with David Green, founder of Devslove.com. We dive deep into Google Ads, strategic ad spend, and the realities of running paid campaigns for small businesses. David shares expert insights on choosing the right platform, retargeting strategies, and why SEO and AI-driven search are shaping the future of digital marketing. Plus, we discuss pricing,…
Mar 12, 2025 Leveling the Playing Field: AI, Google Ads & Small Business Success with David Green (Part 1)
In this episode of The Simple and Smart SEO Show, I'm sitting down with David Green, founder of Devs Love, to talk about the major shifts happening in digital marketing! Fresh after BrightonSEO, David shared insights from his strategic planning retreat, where AI disruption was front and center. We discuss how AI levels the playing field for small agencies, the shift in Google Search, and why omni-channel marketing…
Mar 5, 2025 Don't Sleep on This SEO Tool: Make Sense of Search Console Data (FTF)
Welcome back to another Follow Through Friday on the Simple and Smart SEO Show! 🚀 If you caught my conversation with Katie Stone, SEO lead at Lead Hub, you know we went deep on local SEO, Google Search Console Insights, and keyword strategy. (Missed it? No worries! Listen Here!) Ready to make your SEO work for you? 👇🏽 Let’s dive in. 👇🏽 💎 Key Takeaways: 1️⃣ Google Search Console = Your SEO Goldmine 🔍 Google…
Feb 26, 2025 Branding, SEO, and Smart Business Growth [Follow Through Friday]
In this special solo episode of The Simple and Smart SEO Show, host Crystal Waddell reflects on her conversation with branding expert Mordy Oberstein. She shares key insights on defining your brand identity, optimizing SEO for conversions, and making smart business decisions that foster growth. Crystal also provides real-world examples of how she applied these lessons to her e-commerce business, proving that when…
Feb 19, 2025 Organic SEO Tips: How to Create Problem Solving Content [Featuring Guest Hosts Celeste Gonzalez and Melissa Popp]
In this guest-hosted episode of The Simple and Smart SEO Show, Celeste Gonzalez (Director of Roo Labs at Rickety Roo) and Melissa Popp (Content Strategy Director at Rickety Roo) dive deep into local SEO strategies. They explore the power of problem-solving content for small businesses and how local companies can stand out against larger competitors. The discussion covers how to identify local pain points, create…
Feb 12, 2025 Local SEO, Keyword Research & SEO Tools with Katie Stone
In this episode of The Simple and Smart SEO Show, host Crystal Waddell sits down with Katie Stone, SEO Lead at LeadHub, to discuss local SEO strategies, keyword research, and essential SEO tools. Katie shares her insights from Brighton SEO, her journey in the industry, and practical tips for leveraging Google Search Console, Screaming Frog, and keyword gap analysis to gain a competitive edge. Key Takeaways: Google…
Feb 5, 2025 SEO For Brands: If You’re Not Something, You’re Nothing (ft. Mordy Oberstein)
In this episode of Simple and Smart SEO, Crystal Waddell sits down with the one and only Mordy Oberstein—Head of Brand at Wix, founder of Unify Brand Marketing, and self-proclaimed SEO contrarian (with a soft spot for brutal honesty). If you think SEO is just about keywords and backlinks, Mordy is here to obliterate that notion faster than an algorithm update can tank your rankings. They dive into how businesses…
Jan 31, 2025 Optimizing Marketing Channels & Repurposing Content [Follow Through Fridays]
In this Follow Through Friday episode of the Simple and Smart SEO Show, Crystal Waddell reflects on her marketing strategies and shares three key action items to optimize marketing efforts without extra workload. She dives into integrating marketing channels, dedicating time for learning, and repurposing content efficiently. If you're looking for smart ways to strengthen your marketing strategy, this episode is…
Jan 29, 2025 Omni-Channel Marketing in 2025 with Raycheal Proctor
In this episode of the Simple and Smart SEO Show, I sit down with marketing strategist and agency owner Raycheal Proctor from Unlimited Mixed Marketing. We chat the transformative power of omni-channel marketing, discussing how different channels can work cohesively to elevate visibility and results. Raycheal shares her journey from classical musician to marketing maven and offers invaluable advice on leveraging…
Jan 22, 2025 Part 2: Insights on AI, Human Connection, and Brand Building
In part two of these special guest-hosted episodes of The Simple and Smart SEO Show, Sara Jensen and Shea Karssing explore how AI is reshaping SEO, the importance of human creativity in marketing, and the long-term value of offline brand-building. Dive into practical tips for 2025, such as creating quality content, embracing conversational tones, and leveraging AI as a tool, not a replacement. Learn how brand…
Jan 19, 2025 Is TikTok Banned or What? Diversifying Strategies in 2025
In this episode of the Simple and Smart SEO Show, host Crystal Waddell dives into breaking news about the TikTok ban in the U.S. and its implications for businesses reliant on the platform. Crystal emphasizes the importance of diversifying business strategies, leveraging AI tools to enhance creativity, and staying authentic in branding efforts. Along the way, she shares personal insights on overcoming technical…
Jan 15, 2025 AI’s Cool, But It Can’t Replace This: Where To Keep It Real in 2025 (Part 1)
In this exciting first-ever guest-hosted episode of the Simple and Smart SEO Show, Sara Jensen and Shea Karssing from Brighter Messaging step in to share their expertise. They discuss two pressing topics in the world of SEO and digital marketing: why relying solely on AI for content creation is risky and what their predictions are for visibility in 2025. Sara and Shea explore the nuances of maintaining a human…
Jan 10, 2025 Optimize Your SEO Strategy and Optimize Your Business (And Your Life!)
In this episode of the Simple and Smart SEO Show, host Crystal Waddell walks listeners through practical steps for optimizing their business. Drawing inspiration from RJ Licata's insights on marketing strategy and ruthless prioritization, Crystal shares actionable advice on evaluating your marketing plan, focusing on impactful priorities, building strong networks, and auditing your digital footprint. Tune in to…
Jan 8, 2025 SEO and Digital Marketing: Prioritizing What Matters with RJ Licata
In this episode of the Simple and Smart SEO Show, host Crystal Waddell chats with marketing consultant RJ Licata, founder of Me First Marketing. RJ shares his journey from corporate marketing roles to entrepreneurship, diving deep into the importance of prioritization, strategy, and betting on yourself in today's fast-paced business environment. Whether you're navigating the world of SEO, building a brand, or just…
Dec 11, 2024 Junction Jack: Revolutionizing SEO Services with Mrs. SEO
I'm chatting chat with Stephanie Long, AKA "Mrs. SEO," about her groundbreaking new venture, Junction Jack, a vetted SEO marketplace. Stephanie shares her journey of creating a trusted space for businesses to connect with top-notch SEO experts. From addressing the frustrations of businesses burned by unqualified "experts" to her emotional story behind the name Junction Jack, this episode is packed with insights,…
Dec 5, 2024 BrightonSEO 2024: Insights, Epiphanies, & First-Class Adventures
In this episode, I reflect on my incredible experience at BrightonSEO 2024 in San Diego. From a first-class upgrade to exciting networking events, unique industry insights, and fun-filled conference highlights, this trip was unforgettable. I share tips for making the most of events like BrightonSEO, why networking can redefine your perspective, and the importance of stepping out of your comfort zone. Whether you're…
Nov 27, 2024 Black Friday Tools For Your Tech Stack To Build and Grow Your Business
In this episode, I (Crystal Waddell) reveal the must-have tools that fuel my entrepreneurial journey and business success. Add these to your Black Friday 2024 deals list! This episode contains affiliate links, which means I could receive payment if you make a purchase after clicking on one of the links. Not all links are affiliate links and these are all products I use and fully recommend! From client management…
Nov 20, 2024 PR + SEO = Peanut Butter and Jelly w/Visibility on Purpose
Lydia Bagarozza and Bridget Sicsko, co-founders of Visibility on Purpose join me to explore the synergy between PR and SEO, sharing actionable tips for small business owners to enhance visibility and credibility. From pitching to publications to leveraging backlinks, learn how these strategies can drive traffic, build authority, and create lasting impact. Perfect for entrepreneurs ready to step into the spotlight!…
Nov 13, 2024 Personal Branding for SEO Success with Dianne Wilson
In this episode of the Simple and Smart SEO Show, I (Crystal Waddell) sit down with personal brand strategist Dianne Wilson to talk about all things branding, storytelling, and SEO. Key Takeaways: Authenticity Sells: Embracing your quirks, imperfections, and real stories resonates with audiences and helps create lasting connections.SEO Loves Stories: Integrating stories into your brand increases discoverability…
Nov 6, 2024 E-Commerce SEO: Converting Product Pages with Freddie Chatt
In this episode of The Simple and Smart SEO Show, I sit down with e-commerce SEO expert Freddie Chatt. Freddie shares valuable insights from his journey into SEO, emphasizing key strategies for e-commerce success, including optimizing collection pages, managing conversion rates, and strategic link building. Key Takeaways Collection Pages Drive Commercial Traffic: Freddie explains that optimizing collection pages is…
Oct 30, 2024 Empowering The Underdog With SEO and PPC: Charley Brennand
In this episode of the Simple and Smart SEO Show, host Crystal Waddell (that's me!) sits down with PPC strategist Charley Brennand to explore the role of storytelling and empathy in digital marketing. Charley shares her journey of overcoming underestimation and the valuable lessons she’s learned about making paid advertising accessible, especially for those considered “underdogs.” Listen as Charley dives into how…
Oct 23, 2024 Double Tap For Better SEO Tools: Dragon Metrics Simon Lesser
In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Simon Lesser, co-founder and CEO of Dragon Metrics, a powerful all-in-one SEO software platform. Simon shares the journey behind Dragon Metrics, and explains how DM competes with larger tools like Ahrefs and SEMrush. Key Takeaways: Founding Story of Dragon Metrics: Simon Lesser "quit his way to the top" by pivoting from an SEO agency to…
Oct 16, 2024 Unlock Big Data Vibes For Small Business with Dana DiTomaso
In this episode, I (Crystal Waddell) get a chance to talk with analytics expert Dana DiTomaso to discuss Google Analytics 4 (GA4), its use cases and importance for small business owners. Key Takeaways: Set up GA4 immediately: The best time to set up analytics was yesterday, but it's not too late. Prioritize implementation and start gathering valuable data.Execution over analysis paralysis: Don't get bogged down by…
Oct 8, 2024 Forget Guest Posting and Think About Guest HOSTING in 2025
I'm sharing a personal update, the importance of balancing life and work, and learning when to step back. Key Takeaways: Recognize your limits: It's important to identify when to step back and take time for personal matters.Future-proofing the podcast: To ensure the podcast continues, guest hosts may be invited to share their insights in future episodes.Resilience in challenges: Even with setbacks, it’s essential…
Sep 25, 2024 SEO For Local: Strategy to Execution Tips with Amanda Jordan
In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Amanda Jordan, Director of Digital Strategy at Rickety Roo, to dive deep into the world of local SEO. Whether you're a local business owner or part of a franchise, Amanda's insights will help you refine your SEO tactics and strategies for better visibility and results. Key Takeaways: Local SEO Is All-Encompassing: Local SEO isn't limited…
Sep 18, 2024 Optimizing Business: SOPs, Hiring and SEO with Nathan Hirsch
I interview Nathan Hirsch, founder of ECom Balance to discuss the importance of standard operating procedures (SOPs), effective hiring practices, and leveraging SEO for business growth. Key Takeaways: SOPs are essential for scalability: Nathan emphasizes the importance of creating detailed SOPs for every part of the business and regularly updating them to maintain efficiency.Hiring the right people is critical:…
Sep 11, 2024 Managing Digital Entities: Tools + Tips with Crystal Carter
⚠️ SMART, advanced episode! 🤓 In this episode of the Simple and Smart SEO Show, Crystal Waddell welcomes back Crystal Carter, Head of SEO Communications at Wix, to dive deep into the concept of entities and their impact on SEO. Takeways: Consistency is Key: Your digital presence and how you describe your business should remain consistent across all platforms. Inconsistent messaging can confuse search engines and…
Sep 4, 2024 Predicting SEO Success using AI with Nicolas Garfinkel
In this episode, I sit down with Nicolas Garfinkel to explore the future of SEO through the lens of predictive models and machine learning. Key Takeaways: The Importance of Data in SEO: Nicolas emphasizes the need for data-driven approaches in SEO, highlighting how relying on intuition alone isn't enough in today's rapidly changing environment.Predictive SEO Models: Nicolas introduces Kixley, the first predictive…
Aug 28, 2024 Leverage Local SEO to Thrive Off Social Media: Kechia Taylor
Episode Summary: In this episode, I sit down with Keshia Taylor to uncover how local SEO can drive business success without relying on social media. Key Takeaways: Introduction to Kechia Taylor:Kechia is a permanent makeup artist, educator, and franchisor with over 20 years in the beauty industry.She discusses her journey from being a brow expert to becoming a successful business owner and franchisor.Thriving…
Aug 21, 2024 SEO, Domain Authority vs Customer Authority w/Jamar Ramos
Join me as I sit down with the brilliant Jamar Ramos, a seasoned expert in SEO and multi-channel marketing. Key Insights: The Role of SEO:Jamar emphasizes the importance of SEO but clarifies that it’s just one piece of the puzzle. "SEO is just what you do on the technical side of the website. It has to be about multi-channel marketing," he states.Customer Satisfaction Over Domain Authority:One of the standout…
Aug 14, 2024 Real World SEO Strategy For Entrepreneurs With Dolly DeLong
Dolly DeLong joins me to explore the real-world application of SEO for entrepreneurs and talk about the upcoming SEO Audio Summit. Key Takeaways: Introduction to Dolly DeLong:Dolly DeLong introduces her dual roles as a Middle Tennessee family photographer and a systems and workflow educator.She shares her experience of separating her photography and education businesses to better serve her audience and improve…
Aug 7, 2024 Sizzling Summer SEO: A Mid-Year Recap with Crystal Waddell
Join me as I recap an eventful summer, blending personal adventures and business breakthroughs. Over the last decade, I've struggled with taking time off - this year, I took more time off and made more money than last year. Let's go SEO! Key Takeaways: Business Achievements:Launched 2025 photo props, doubling sales from last June.Website traffic nearly doubled, showing successful SEO efforts.New Website…
Jul 31, 2024 How To Build Trust With Search Engines With Erin Sparks
I'm talking with veteran SEO expert Erin Sparks, host of the "Edge of the Web" podcast. Erin shares insider knowledge on building trust with Google and mastering SEO foundations. Key Topics: The Evolution of SEO: Discover how SEO has transformed since 2004, emphasizing accountability and digital strategy. Erin explains the shift from traditional marketing to a data-driven approach, highlighting the importance of…
Jul 26, 2024 Low Effort, Big Impact: SEO Work You Actually Have Time For
In this Follow Through Friday episode, Crystal Waddell (that's me!) revisits her discussion with Holly Homer and walks listeners through her process of improving a dedicated page on her e-commerce website for senior athlete posters. She shares practical tips on reusing content, internal linking, and leveraging quick SEO wins to create a user-friendly page while managing time constraints. Crystal demonstrates how…
Jul 24, 2024 Spoiler: SEO Success Is Trial and Error with Holly Homer
This week I'm interviewing Holly Homer, co-founder of PageWheel and the creative force behind KidsActivities.com. Episode Highlights: Introduction to Holly Homer: Holly shares her remarkable journey from starting one of the first mom blogs to creating a sustainable business that supports her family.Streamlining Digital Product Creation: Discover how PageWheel can generate sales pages, thank you pages, delivery…
Jul 19, 2024 Never Stop Optimizing Your Website! [Follow Through Fridays]
In this Follow Through Friday episode, I revisit episode 136 with SEO expert Edwin Romero. I review his approach to strategic SEO and his "guided selling" method, and apply his advice to optimizing collections, blogs, and deleting affiliate links. Additionally, I introduce the Brand Resume Visibility Audit, a resource to enhance your omnichannel presence. Key Takeaways: Guided Selling Approach: Actively guide…
Jul 17, 2024 Combining Strategic SEO & Growth Mindset with Edwin Romero
In this episode of the Simple and Smart SEO Show, I chat with Edwin Romero, an SEO expert I met at Brighton SEO in San Diego. We explore several key aspects of SEO: The importance of targeting high-intent, long-tail keywords over high-volume, short-tail ones to boost conversions. The necessity of personalized SEO strategies and a deep understanding of customer needs.Our discussion extends to the intricacies of…
Jul 12, 2024 Enhancing Website Performance with Microsoft Clarity (FTF)
Crystal shares insights from installing Clarity on her own websites, using its user experience data to improve customer journeys and increase conversions. This is the Follow Through Friday Episode For Episode 134 with Celeste Gonzalez. Key Takeaways: Microsoft Clarity Setup: Crystal installed Microsoft Clarity on both her Wix and Shopify websites, noting differences in ease of integration.Behavioral Insights:…
Jul 10, 2024 Why Your Customers Don't Check Out with Celeste Gonzalez
This episode of the Simple and Smart SEO Show features Crystal Waddell and special guest Celeste Gonzalez of Rickety Roo discussing the importance of user experience in SEO and the benefits of using Microsoft Clarity. *takes breath* We talk about so many SEO-adjacent topics: strategies for boosting conversions, the significance of focusing on the user, and the utilization of tools like heat maps and session…
Jul 6, 2024 From Theory to Practice: Real SEO Tips for Your Website (FTF)
In this episode of Follow Through Fridays on the Simple and Smart SEO Show, I review actionable SEO and blogging strategies shared in the podcast with Steven Schneider of Trio SEO. I discuss my experiences applying these tips on my new Wix website and Shopify store to enhance user experience and optimization. My key takeaways are: simplifying navigation, optimizing for search intent, using professional photography,…
Jul 3, 2024 Blogging Isn't Dead: Advice from Trio SEO's Steven Schneider
In this episode of the Simple and Smart SEO Show, I chat with Steven Schneider from TrioSEO, an agency that specializes in organic SEO services. We discuss the importance of understanding the power of SEO and the transformation it can bring to a brand. Steven shares his journey into SEO, starting from blogging in college to building a successful SEO agency. Key points include: 1. The evolution of affiliate…
Jun 28, 2024 Keyword Gap Analysis and Branding: Follow Through Fridays
Join me as I walk through the practical steps I took after my conversation with Erika Varangouli, an expert in content marketing, SEO, and branding at Riverside.fm. Key Takeaways: Integrating SEO with Branding:Erika emphasized the importance of aligning SEO with branding. Inspired by her advice, I started using customer reviews in ChatGPT to create better product descriptions.Customer-Centric Content:One new idea…
Jun 26, 2024 SEO and Brand Building w/ Riverside.fm's Erika Varangouli
In this episode of the Simple and Smart SEO Show, I interview Erika Varangouli about SEO and its intersection with brand building. We discuss key insights into conversion rate optimization, the historic division between SEO and paid landing pages, and the holistic approach required to build trust and relevance for small businesses. Erika shares her journey from working at Semrush to heading SEO and branded content…
Jun 21, 2024 Why OAO should replace SEO: The Future Of Optimization
In this Follow Through Friday episode of the Simple and Smart SEO Show, I'm discussing the concept of owned asset optimization, inspired by a conversation with Jonas Sickler from Terakeet. This episode highlights practical SEO strategies and the importance of creating and distributing owned assets that align with business objectives, particularly: The importance of aligning social media strategies with business…
Jun 19, 2024 SEO Reimagined: Owned Asset Optimization With Jonas Sickler
In this episode of the Simple and Smart SEO Show, I spoke with Jonas Sickler, a digital marketing analyst from Terakeet. We explored the importance of SEO evolving with AI advancements, emphasizing Owned Asset Optimization (OAO) as a strategy. 1. Businesses should control their narrative across all digital platforms to improve the accuracy of AI tools. 2. Meet the MACH-6 model: An upgrade to a traditional marketing…
Jun 14, 2024 Optimizing Google Ads and More: Follow Through Fridays
Episode Summary: In this episode of the Simple and Smart SEO Show Follow Through Fridays, I share how I integrated tips from Katlyn Paskorz to improve product descriptions and resolve long-standing issues with my Google Ads account. Key Takeaways: Integrating Customer Feedback:I realized the importance of using customer language in my website content. By incorporating feedback, such as a client’s comment about…
Jun 12, 2024 Build a Successful and Easy SEO Strategy w/Katlyn Paskorz
In this episode of the Simple and Smart SEO Show Podcast, I interview Katlyn Paskorz, the owner of KatydidPGH. We discuss her journey from an unfulfilling career in banking to becoming a WordPress designer and SEO expert for small business owners. Key points include Katlyn's transition to SEO, the importance of talking to customers for creating effective strategies, and leveraging tools like Google Business Profile…
Jun 9, 2024 SEO and Digital Marketing: Tips When You Don't Get the Job
Today I'll share insights from my interview with Josh Peacock from SEO for Hire and my personal experiences in the SEO job search. Key Takeaways: 1. Job Search Process Define what you want in a role and understand top performers' traits. This helps target positions that align with your strengths.Be honest on your resume and be prepared for practical tests to demonstrate your skills.Continuously learn and adapt.…
Jun 5, 2024 How To Get Your SEO Dream Job W/ Recruiting Pro Josh Peacock
In this episode of the Simple and Smart SEO Show, I interview Josh Peacock, CEO of SEO for Hire. I get to ask him all sorts of questions about SEO recruitment, so you get an inside look at what the recruiting process looks like! Want to know the expectations of different SEO jobs and how much they make? (ME TOO!) We also talk about how the changes in technology and search may impact availability of SEO roles in the…
May 28, 2024 Google Said What? Google Algo Leak + SEO Squad Inside Look
Breaking news in SEO: The Google Algo leak! Join my FREE three-day SEO challenge for small business owners with websites. Breaking News: Leaked Google Document Great articles from Michael King from iPullRank and Rand FishkinHighlights from the leak: - Google uses a "site authority index," contradicting their stance on DA - Google uses click data (nav boost) for ranking content, despite previous denials - Existence…
May 22, 2024 More Changes In Search: 5 Top Takeaways For 2024 SEO
Today I'm sharing an overview of recent changes in search technology and what they could mean for SEO. 1. SEO Industry Updates: Chat GPT releasing a search engine? Not yet...Google's latest update with the "AI Overviews" (formerly known as "Search Generative Experience").2. Strategies for Adapting to The "New SEO": - Importance of engaging with customers and understanding their needs. - Aligning SEO efforts with…
May 15, 2024 SEO For A Small Business: Inside My Small Group (SEO Squad)
Today we are Unlocking the Power of Brand Stories with Chat GPT In this episode of the Simple, Smart SEO Show, host Crystal Waddell (me!) shares insights from my SEO squad membership, focusing on creating compelling brand stories using Chat GPT. In this meeting, I'm guiding the group through a step-by-step process of leveraging customer reviews to extract brand language, setting up Chat GPT to craft a cohesive…
May 8, 2024 Busting Outdated SEO Myths in 2024 with Crystal Waddell
In this solo episode of the Simple and Smart SEO show podcast, I'm debunking several common myths about SEO. I'm talking about: Why SEO isn't a quick-fix for sales, Why SEO can't sell a bad product, How SEO extends beyond just website optimization, Why SEO requires ongoing effort, When SEO should be integrated with other marketing strategies, and more. Additionally, I pose that SEO is dynamic, not guaranteed to…
May 3, 2024 Leveraging SEO, Pinterest Strategies & Kate Ahl's Insights
In this episode of Follow Through Fridays, Crystal Waddell shares insights and takeaways from Kate Ahl. I recap user experience, SEO strategies, personal touches on Pinterest, and promoting pins. I also want to invite you to the Supercharge Your SEO three-day challenge. Welcome to Follow Through Friday Key Takeaways from Kate Ahl's Insights Enhancing User Experience and SEO Strategies Personal Touches and…
May 1, 2024 The Truth About SEO and Pinterest Search in 2024 w/Kate Ahl
Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com! We talked about leveraging Pinterest for business growthPinterest's constant changes Nuances of digital marketing andThe Importance of sharing experience over advice. Navigating a business in the AI era? Kate shared that there are lots of uncertainty and challenges of running a digital business in the AI era She stressed the need for honesty…
Apr 26, 2024 Boosting Your Small Business with Smart SEO and Press Tips
It's Follow Through Fridays! I'm following up on a previous interview with Nicole Lewis! Check out my five key takeaways for getting press attention: enhancing product and service photography, leveraging collaborations, updating media pages, connecting with writers, and listing timely topics. I share a small success I experienced this week, too! I'd love to hear yours, please share them with me at…
Apr 24, 2024 How Do I Get Press For My Small Business? With Nicole Lewis
I spoke with Nicole Lewis, who shared advice on gaining press coverage without high costs. Nicole emphasized the importance of networking, showcasing quality products, and strategic contacts for media exposure. We discussed leveraging social media, providing valuable insights to publications, and timing pitches effectively. Nicole's e-book 'Let's Get Press' offers valuable strategies for landing press features,…
Apr 20, 2024 How to Start a Podcast WIth No Money and No Audience
Join me as I brainstorm potential podcast ideas and narrow down the focus to build a community for my brand. Potential Podcast Ideas: Senior Night Podcast: I'll interview parents who have senior sports athletes in high school or college. Ordering a Senior Night Gift Guide: A private podcast guiding customers through the process of selecting the perfect senior night gift. Conversations on Life, Faith, and…
Apr 17, 2024 Why Doesn't My Podcast Show Up In Search? w/Sarah Heeter
Meet Sarah K Heeter, a podcast expert and CEO of Podfox Media. Sarah's on the show today to walk us through leveraging podcasts and audio effectively. Connect with Sarah Podfox Media Big Brave Business Podcast LaunchMyShow.com Free Roadmap to Grow Your Podcast (Link coming soon!) My apologies again for my audio - I was having mic issues and didn't realize it! How do I get my podcast to show up on Spotify or Apple…
Apr 12, 2024 Telling SEO Stories With Data: Crystal's Analytics Journey
Crystal Waddell shares insights on changing her business model, prioritizing health, dealing with stress, and learning from Nick Rubright. She also discusses the PIE project for women's basketball, staying updated and engaged with women's basketball, and exploring data visualization ideas. 00:00 Welcome to Follow Through Fridays! 00:13 Turning Business Models Upside Down 00:23 The Hustle Habit: A Decade's…
Apr 10, 2024 Link Building SEO for Entrepreneurs w/ Nicholas Rubright
Today's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners. *Please excuse my sound quality, I had a mic issue!*- Crystal Connect with Nick Linkedin Ranko Media Unique SEO Insights From Nick: SEO professionals who figured out SEO organically approach it differently than those who learned it within large…
Apr 5, 2024 SEO from Scratch: How To Optimize A Website From The Start
Today I'm implementing the advice of Sara Jensen (Episode 110) optimization of websites, specifically focusing on SEO strategies and tips like: the importance of understanding your target audience and unique selling proposition and the benefits of team collaboration. I realized I needed to streamline my personal brand website and the simpleandsmartseo.com website to improve my messaging. Join the 2ND ROUND of…
Apr 3, 2024 Mastering SEO & Balancing Motherhood & Work w/ Sara Jensen
In my conversation with Sara Jensen from Brighter Messaging, we explored so much that impacts women-owned businesses: the dynamics of managing a digital marketing agency, the evolution from solo entrepreneurship to leading a team, and the essential role of SEO in website development. the untapped "Mom" workforce and how to EmpowerMoms in Business Connect with Sara Website Linkedin 0:00 Sara Jensen - Simple and…
Mar 30, 2024 Leveraging SEO Marketing To Improve & Increase Website Sales
In this episode of Follow Through Fridays, I'm reflecting this week's episode with international SEO expert Sarah Presh. My takeways on iSEO: my current business model doesn't need to focus on international SEO.I rarely ship internationally.I COULD leverage Amazon fulfillment to explore international marketsCould I experiment with language-specific pages for products? What about a blog to go with that one…
Mar 27, 2024 International SEO to Cross Internet Borders w/Sarah Pokona
Navigating International SEO with Sarah Pokona. Today I'm joined by Sarah Pokona to talk about the unfamiliar nuances of international SEO. Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability. Her experience as an SEO and marketing manager, the transition to entrepreneurship, and the challenges of…
Mar 25, 2024 Using SEO, Blogging & Affiliate Links To Grow Your Business
I discussed my experience with affiliate marketing through Awin for my Etsy shop, incorporating affiliate links into my blogs to boost sales. Additionally, I shared insights on indexing blog pages for better visibility on Google and highlighted my venture into creating unique physical products like battery-powered marquee letters for rent. Maximizing Online Presence Through Affiliate Marketing and Digital Products…
Mar 20, 2024 Digital Products and SEO for Etsy Success w/Julie Berninger
This episode of the Simple and Smart SEO Show focuses on the potential of digital products on Etsy and the strategic approaches of SEO to drive sales. I'm speaking with features digital products and printables expert and co-founder of Gold City Ventures, Julie Berninger. Connect With Julie: Website Free Workshop Crickets to Cha-Chings Podcast Julie shares a ton of digital product advice, including: Exploring the…
Mar 15, 2024 Building Your Brand: Practical Strategies from this SEO Show
Maximizing Digital PR for Your Business with Follow Through Fridays In this episode of the Simple and Smart SEO Show Podcast, I review Wednesday's discussion with public relations expert Jane Hunt. Watch or listen as I create a media page for her website, collageandwood.com. I explain my process and offers a guide on how to make such a page easy to find. Additionally, I talk about my dream (ha!) to enhance her…
Mar 13, 2024 2024 SEO & Link Building: Benefits of Digital PR w/Jane Hunt
SEO In Flux: 2024 is the year of Google Updates and SEO changes. Stop Buying Links! Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks. Jane shares the misconception that backlink VOLUME is required for good SEO;…
Mar 8, 2024 SEO Changes & Practical Website Updates | Follow Up Friday
In this Follow up Friday episode, hosted by Crystal Waddell, discussions revolved around recent developments in SEO, particularly Google's crackdown on Black Hat SEO techniques and the mass production of AI content for manipulating rankings. Crystal highlighted the importance of due diligence in SEO practices and shared insights from guest Sophia Vega on managing bad backlinks and innovative strategies like being…
Mar 6, 2024 No Crappy Backlinks! Smart SEO Strategies with Sophia Vega
Thinking about transitioning into an SEO career? Today I'm talking with Sophia Vega, an experienced digital marketer specializing in SEO. 1. Teachers make great digital marketing assistants. Sophia discusses her transition from a 15-year teaching career into digital marketing.Sophia learned about SEO and went back to school briefly to learn more.2. Sophia shares about her mental health. We discuss the intertwined…
Mar 3, 2024 I like my SEO Easy: Encouragement for Small Business Success
Today I talk about the impact of writing a blog article that wins traffic for your website. This is the senior night blog article I talk about in the episode. Interested in joining the SEO squad? Apply here! 00:00 Introduction and Recap of the Week 00:25 The Power of SEO and Content Creation 02:10 Success Stories: SEO in Action 03:20 Join the SEO Squad: Boost Your Business 03:30 Closing Thoughts and Preview of Next…
Feb 28, 2024 SEO, GPTs and Writing Content Briefs with Tom Winter
Leveraging AI for Content Writing and SEO: A Chat with Tom Winter Today I'm talking with Tom Winter. Tom designed the content research and writing tool, SEOWind. Tom's unique "Cyborg Method combines AI and human innovation, for content creation and SEO. Great content can be ai or human generated BUT the key is researching and understanding search intent in SEO.The number one thing you can do today: optimize old…
Feb 25, 2024 TikTok Search engine vs google: Where to Optimize For Search
The SEO Controversy: Is TikTok a search engine? YES! I vote Tik Tok IS a search engine! 🤣🤣🤣 I recap some of the ideas given in Zoe Ashbridge's episode to optimize content for money keywords. Like what you heard about SurferSEO? Use my link to sign up! Life's challenges make entrepreneurship hard Entrepreneurs have challenges when life competes with family's health issues and busy schedules.I shared the…
Feb 21, 2024 Making an SEO Plan For Your Business with Zoe Ashbridge
Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO. Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online. Other topics discussed include the creation of brand advocates, qualifying leads through SEO, and the caution in using artificial…
Feb 18, 2024 How To Learn About Effective SEO and Optimize Your Website
Today I'm discussing e-commerce store success on Shopify platform with Google traffic. Get creative with your return policy as you need to stay profitable!Why I don't sell on Facebook or Instagram shops!Amazon return policy conflicts and my workaround.SEO plays a critical role for small businesses to compete online! Leverage higher domain authority sites.Focus and promote a single product: optimizing the website,…
Feb 14, 2024 What is SEO? And How Does It Work in 2024? With Nina Gibson
Optimizing SEO Strategies: Understanding Conversion Rate (Not just driving traffic!) In the episode of the 'Simple and Smart SEO Show', host Crystal Waddell discusses with guest Nina Gibson about the misconception that driving traffic results in conversion. We talk conversion rate optimization, sales funnel, and nurturing customers through an email list. If you didn't know, it's important to separate the tasks of…
Feb 11, 2024 Podcast SEO: Tips for 2024 (Trendcast Audio Summit Replay!)
Simple and Smart SEO for Podcasters in 2024 In this podcast, Crystal Waddell, host of the Simple and Smart SEO Show, explains the basics of SEO (search engine optimization) and its implications for podcasters in 2024. Crystal discusses major changes in SEO, with a particular focus on Search Generative Experience (SGE) and the issues it presents. Crystal also delves deeply into how podcasters can leverage SEO, from…
Feb 7, 2024 Unlock the Power of SEO and Elevate Your Branding Strategy
Let's talk about how SEO = branding. Join us for a conversation about the integration of Search Engine Optimization (SEO) and branding. Sign Up For Our three-day challenge. The challenge is designed to help businesses optimize their websites and improve their branding efforts. Join as a FOUNDING MEMBER of the SEO SQUAD. Host Crystal Waddell discusses the profound link between SEO and branding, explaining that SEO…
Feb 4, 2024 When SEO Works: How to Maintain a Strategic Balance In Life
How often do you reflect on the state of your business? I start every year with a SWOT to determine strategic priorities. This episode walks through my monthly reflection, of strengths, weaknesses, opportunities, and threats in my business. Key Takeaways Crystal discusses strengths of her business, including successful sessions with the founding members of her SEO squad, covering topics such as Google business…
Jan 31, 2024 The Intersection Of SEO and User Experience with Ola King
Join me for a deep conversation with Ola King, who shares his intriguing journey – from being a popular [and underage!] local DJ and music producer to making an impact in the SEO industry. Below is a summary of the main topics discussed: Ola talks about his experience of moving from Nigeria to Canada at a young age, including the challenges he faced adapting to a new environment.Ola shares details about his early…
Jan 27, 2024 Boosting Business: SEO Success, Sales Surges & an SEO Squad
We're celebrating like crazy because our Shopify CollageandWood.com sales have jumped up by 80% compared to last year - all thanks to our SEO strategy. Now, onto the super exciting part - we had our third meeting for the SEO Squad. Imagine a group of go-getter entrepreneurs, just like us, all pumped up to master SEO. Sounds great, right? We're officially launching next month and you can hop on board the challenge…
Jan 24, 2024 Can Your Email Sink Your SEO? 2024 Updates w/Kris Daria
On Feb. 1, Google and Yahoo are changing email deliverability standards. Is your business ready? In today's show, Klaviyo email marketing expert Kris Daria joins us. Kris started with large ecommerce brands before branching out on her own to help small businesses. We go wayyyy back to Clubhouse circa 2020. Kris has an incredible knack for making email marketing approachable! Here's the big takeaways: 1. Google and…
Jan 19, 2024 Teamwork Dynamics In SEO: Defining Expectations For Success
Let's talk SEO Leadership skills! Many thanks for SEO For Hire for having me on their Linkedin Live and Youtube Show! Empowering Leadership and Strategies for Onboarding Employees - A Reflection Some key areas I (Crystal Waddell) addressed include the importance of having an effective onboarding system for employees, the significance of setting clear job expectations, and how discipline can be discrete yet…
Jan 17, 2024 How the SERP Is Changing The Ways SEOs SEO: Ray Grieselhuber
Today I discuss the changing landscape of SEO, alongside Google's evolving algorithms, and the rise of AI generated content with Demandsphere founder Ray Grieselhuber. Ray gives us his insights on Google's new experimental project known as SGE (Search Generative Experience) and how it may affect the visibility of businesses online. Ray also eplains the importance of localization and digital assets in boosting a…
Jan 12, 2024 Linkable Assets & SEO Value: Welcome To Follow Thru Fridays!
It's all about creating linkable assets on this follow through Fridays! You can see Crystal's examples here: Top College Athletes: Earnings & Valuations for Men and Women In this video and podcast we take a look at the top earning college athletes in 2023-2024, focusing both on male and female athletes. For the female category, Olivia Dunne, a gymnast, and Angel Reese, a basketball player, take the top spots. While…
Jan 10, 2024 Bottom of Funnel Marketing: The Power of Diverse SEO Content
Want to identify and create relevant content for businesses? Today's guest, B2B content strategist Christine McLean Lewis shares her tip for leveraging diverse content marketing techniques to get in front of clients when they are in the market for your product! Connect with Christine: Website LinkedIn Christine's Content Strategy Process: Target high intent customers. Analyze keywords related to customer…
Jan 5, 2024 Unleashing SEO Magic: Welcome to Follow Through Fridays!
Crystal Waddell, the host of the Simple and Smart SEO show podcast, shared some insights she had from implementing new strategies on her senior night gift store website. Based on information from Matt Diamante and Andrew Holland, she optimized her website's keywords and started a paid e-book as her first digital product. We've got a new format! Follow Through Fridays! Crystal introduced a new format where she…
Jan 3, 2024 The Future of SEO: Performance Marketing w/ Andrew Holland
Join Andrew Holland from JBH and me as we talk about the future of SEO in 2024 and its role in building and promoting businesses. 1. Defining and redefining search engine optimization: Andrew Holland prefers the term "behavioral science" over UX and CRO. SEO is evolving to consume UX and CRO.Andrew shared his vision that SEO needs to link to marketing effectiveness. This puts an emphasis on making sales rather than…
Dec 20, 2023 Best of Season 2: Tips and Strategies for Effective SEO
In this final episode of 2023, Simple and Smart SEO Show host, Crystal Waddell, sums up the year by revisiting the top three most listened to episodes from season two. The first recap is from Episode 55 with Angie Colee where they discuss optimizing a business by focusing on people, profits, and processes. The second recap is from Episode 60 featuring Nicole Lewis, an Etsy expert who shares practical SEO strategies…
Dec 13, 2023 Quick Tips To SEO Success For Small Business Websites!
How important is SEO for small businesses? Today we talk content, role of social media in SEO and the necessity of a business strategy in SEO. Additionally we discuss the elephant in the room: can entrepreneurs afford SEO? 1. The SEO cost for new Shopify stores trying to establish their brand. SEO and advertising present financial challenges for small businesses.Businesses need SEO to capitalize on online search…
Dec 6, 2023 Mastering Etsy with Monica Little: SEO Success Strategies
Do you want to understand the functionality and potential of Etsy? Monica Little shares her journey from starting an organic skincare business on Etsy to becoming an Etsy coach. 1. Monica's story: building a handmade business from ground zero! Monica started selling handmade skincare on Etsy.She grew her business to multiple six figures selling on Etsy and boutiques across the US.2. Monica's strategy to success on…
Nov 29, 2023 Data-Driven SEO: Profitability & Scalability w/Dimitrii Kustov
Dimitrii Kustov, the founder of Regex SEO, joins me to discuss SEO strategy, the importance of data-driven decision-making, the role of keywords, and the shift in SEO trends focusing on profitability and scalability, rather than traffic volume. 1. Proper data tracking is important (Dimitrii's #1 tip!) Tools like Google Analytics and Search Console to monitor business performance.Data should override feelings in…
Nov 22, 2023 Use SEO To Craft Compelling Case Studies w/Brittany Herzberg
In this special episode of Simple and Smart SEO Show Podcast, hosts Crystal and B discuss the evolution and future of their show. SPOILER ALERT: They talk about B's decision to move away from being a co-host and venture into a new direction with her YouTube channel, focusing on SEO, social proof, and storytelling. They also share some of their personal struggles and experiences, shedding light on subtle nuances…
Nov 15, 2023 Boost Engagement w/ Email Marketing & SEO w/Allea Grummert
Want to know how to use email marketing with SEO strategies? Today we talk about the importance of a strong welcome email sequence and nurturance of subscribers, the value of consistent branding, and the potential of unpacking complex SEO for less technologically adept clientele. Allie highlights the importance of transparency and authenticity in building brand loyalty, emphasizing the need for businesses to share…
Nov 10, 2023 SEO SHORTS: DAVE HERZBERG: PSYCHOLOGY IN SEO & SALES
Dave Herzberg, Brittany’s dad, joined us as part of our Father’s Day series earlier this year on The Simple & Smart SEO Show. In that episode we largely covered Local SEO, sales, & marketing strategies. (Don’t miss it! Jeff, Crystal’s dad, was our first papa interview!) In this SEO Shorts episode, Dave walks us through several stories from his life as a salesman. And the really big takeaway? Understanding &…
Nov 8, 2023 SEO Simplified: Strategy and Websites w/Stephanie O'Keefe
Want to grow your visibility through strategic websites and SEO strategy? You'll love today's episode with guest Stephanie O'Keefe! Key Takeaways: Stephanie emphasized that understanding SEO requires an understanding of your target audience and their journey. It's challenging to explain SEO, especially to those unfamiliar with technology.Working in SEO changes one's perspective towards online shopping.SEO is…
Nov 3, 2023 SEO SHORTS: ANGIE COLEE: BUSINESS MARKETING METHODS
Angie chatted with us on this episode of The Simple & Smart SEO Show. It was such a fun conversation where she really embraced the role of the interviewer who knows nada about SEO. But in this Shorts episode, she’s going to dive deep into her C3PO philosophy for business. What is represented for: PeopleProcessProfit Angie explains that if one of these P’s of business “goes wonky” it impacts the other areas of your…
Nov 1, 2023 SEO Success, Lead Gen & 3-Day Challenges w/Rachael Spiewak
Today Rachael Spiewak discusses her approach to three-day challenges, emphasizing the importance of search engine optimization (SEO) for digital community building. 1. Rachael stressed the necessity of learning digital skills as an entrepreneur. SEO is an integral part of any online strategy, whether done consciously or not.Businesses must differentiate themselves.You can utilize a variety of platforms to conduct…
Oct 27, 2023 SEO SHORTS: LATESHA LYNCH: USE COLLABORATIONS TO GROW YOUR BUSINESS
Latesha Lynch joined us a while ago on the “regular” segment of The Simple & Smart SEO Show. She gave SO much in that episode! And yet… we had one more question for her. That question… “How can collaborations help grow your business?” Turns out—collaborations were very much a catalyst for Latesha’s own business growth. She shares her own story & lists several ideas you could jump on today! Podcast…
Oct 25, 2023 A Deep Dive Into SEO & Client Obsession w/Kerrie Fitzgerald
On this episode of the Simple and Smart SEO Show Podcast, we welcome our special guest, Kerrie Fitzgerald. Kerrie is a Shopify expert and has an extensive background in e-commerce and organic marketing. She shares her insights on the importance of branding and storytelling in business, drawing from her past interactions and collaborations. We delve into the specifics of working with e-commerce product-based…
Oct 20, 2023 SEO SHORTS: MACKENZIE ARMSTRONG: KEYWORD RESEARCH ON PINTEREST
Pinterest is a fantastic place for both service-based and ecomm businesses to be. It is such the underdog of marketing. And so many entrepreneurs are missing out—but not you! Pinterest expert, Mackenzie Armstrong, joined us on The Simple & Smart SEO Show and we talked ALL things Pinterest & SEO. So we just had to ask her for a mini masterclass on keyword research inside the Pinterest platform. Listen in—this is a…
Oct 18, 2023 How Video and SEO Work to Boost Your Brand w/Natasha Pierre
Today we are chatting about video as part of an SEO strategy to improve a company's visibility and results. Our guest today is Natasha Pierre of Shine With Natasha. Natasha assists entrepreneurs to simplify their video marketing strategy. 1. Natasha explains her focus on organic marketing: There's value of creating sustainable content rather than relying on trends.People can search for specific topics or keywords…
Oct 13, 2023 SEO SHORTS: KRISTIN LAWTON: 6-WEEK MARKETING PLANNING RETREAT
Kristin Lawton joined us earlier this year for an episode of The Simple & Smart SEO Show and we couldn’t miss the chance to ask her to go deeper on one specific task she shared. How to have a 6-week business planning retreat with yourself! This is a 2-hour task (maybe 4 hr total if you’ve never done this before). Here’s how Kristin breaks it down: Make it feel like a treat: get out to a coffee shop or take yourself…
Oct 11, 2023 Domain Authority, Visibility & Internal Links w/ Celi Arias
We talked about domain authority, internal linking for websites, and utilizing various platforms for visibility in part 2 of our conversation with business coach Celi Arias. 1. Celi flipped the format of the Simple and Smart SEO Show Podcast and began asking US SEO-related questions. We emphasized the importance of domain authority.A high domain authority score improves visibility in search engines.Improve your DA…
Oct 6, 2023 SEO SHORTS: ALEX MINOR: THE BEST VIDEOGRAPHY EQUIPMENT
So… you decide to launch an online business. Yay! 🎉 And you start hearing everyone and their nephew talking about how important it is to show up on this social platform and that one. Create videos, write blogs, record audio! Maybe you decide to start a YouTube channel or *cough* a podcast. Now what? What recording equipment do you need? Well, friend—we got you! We asked our videographer friend, Alex Minor to dish…
Oct 4, 2023 SEO, Mindset, Personal Branding and Faith w/ Robyn Graham
Join us as we discuss the impact and importance of SEO for entrepreneurs, especially for growing podcast visibility and building businesses without over reliance on social media. Our guest today: Robyn Graham: a business growth strategist and coach who prioritizes building business foundations before emphasizing social media, giving importance to brand marketing strategies, systems, tools, processes, and especially…
Sep 29, 2023 SEO SHORTS: ERIKA MACAULEY: HOW TO HIRE A VIRTUAL ASSISTANT
Let’s say you’d like to bring on help, buuut you also want to figure out WHO you need to bring on and WHAT you need them to do. Feels like a pretty daunting task, eh? Especially when you have to make sense of all these titles: Executive AssistantVirtual AssistantOnline Business Manager Our recent guest and friend, Erika Macauley, is here and sharing a very special somethin’ somethin’ with us. Grab her Hiring Task &…
Sep 27, 2023 Strategic Stories, Brand Messaging, and SEO w/Emma Boshart
Today we talk about the use of Strategic Stories and SEO for brand messaging with Emma Boshart, founder of Creative Uproar. Connect w/ Emma: Website Instagram The Brand Story Audit 1. Emma emphasized understanding the target audience and planning narratives aimed at specific business goals. There is value in having fresh, updated content, (shows care for the audience and raises engagement rates). Emma explained…
Sep 22, 2023 SEO SHORTS: WHY & HOW TO AVOID KEYWORD STUFFING
Did you know there IS such a thing as using your keyword or key phrase too much? Yep. The rumors are true. Here’s what you can do to stick to good keyword density practices: Make the most of synonymous or similar keywordsAim to use your target keyword one time for every 100-150 words (in your blog, on your web page, etc.) or in 2-3% of the total copyCrystal likes using Surfer SEO & their keyword clustersBe mindful…
Sep 20, 2023 SEO, Visibility and Public Speaking Tips w/Will Baggett
In this episode we spoke with public speaking expert Will Baggett about effective marketing strategies to engage audiences and increase brand visibility. Website Instagram @onebaggtalk on all social media 1. Will Baggett introduced himself and spoke about his professional journey, Will has worked as a public speaker for over seven years.He has published two books. Will has partnered with Coach DKR for 'Monetize…
Sep 15, 2023 SEO SHORTS: HOW TO WRITE HEADLINES LIKE A PRO
What to do when that blinking cursor of death is staring at you? Mocking you because you have nothing clever to write for a headline… Let alone worry about weaving keywords into said headlines. Listen to this! No, really—listen to this episode. You’re going to learn exactly how to write headlines like the pros. 🤓 Including: What’s the deal with the different headlines—H1, H2, H3What should a headline do for your…
Sep 13, 2023 Small Business SEO: What You Need To Know w/Matt Diamante
Today digital marketing specialist Matt Diamante shares his insights about SEO for small business owners. We talked about crafting SEO-friendly content, handling client expectations, and incorporating keywords effectively. Connect with Matt: Understanding SEO (free course) Website Instagram TikTok 1. Matt emphasized the importance of small business owners understanding and implementing their own SEO: Knowing what…
Sep 8, 2023 SEO SHORTS: GATHER AND USE GOOD TESTIMONIALS AND SOCIAL PROOF
We hear it all the time… Get some social proof! And with more than 80% of buyers trusting reviews & testimonials equal to that of a recommendation from a friend ⬇️ …social proof → sells! Social proof can include: TestimonialsCase studiesScreenshotsInterviewsAnd more!Today we’re chatting about getting GOOD testimonials from your clients & customers. ✨ hint: the magic lies in specificity ✨ And then… how you should…
Sep 6, 2023 Audio SEO: Boost Your Business Visibility w/Kim Tradewell
What's the significance of using audio tools such as private audio feeds, Loom, and Voxer for better client interactions? Today we are talking to fellow podcaster Kim Tradewell to discuss all of that and more. Website Services Instagram LinkedIn Online Creator Podcast 1. Audio feeds enhance the client experience. You can use private audio feeds as an innovative way to engage with clients who desire high level, high…
Sep 1, 2023 SEO SHORTS: HOW TO FIX COMMON SEO AUDIT ISSUES
You’ve heard our Live SEO Audits of Brittany’s site & Jordan Gill’s site. But what are those pesky errors that show up on the SEO audit reports all about? What do they mean? And can you even fix them? Today we’re covering 8 common SEO issues & how to fix them including: Broken links Meta description errorsLow word countSEO non-friendlyResponse code 4xxTitle tag errorsMost of the fixes we walk you through are simple…
Aug 30, 2023 Website Design and SEO: Best Practices w/Samantha Mabe
Samantha Mabe owns a business called Lemon in the Sea, specializing in Squarespace and Kajabi website design for industry experts, health, and wellness professionals. Connect with Samantha: Website Instagram We discussed the importance of combining website strategy and SEO. 1. Critical steps of optimizing your website: Messaging comes first. Copywriting next.Invest in high quality brand photos BEFORE website…
Aug 25, 2023 SEO SHORTS: HOW TO USE HASHTAGS (PROPERLY) ON LINKEDIN
Do you find LinkedIn intriguing? ...and at the same time have zero desire to learn how to play on another social media platform? We had Salina Yeung on The Simple + Smart SEO Show. (← make sure you go listen to that episode if you want to use LinkedIn to the fullest!) Her energy about LinkedIn is contagious! You’re sure to be inspired after this bite-sized LI hack. We couldn’t resist asking her a burning Q of ours:…
Aug 23, 2023 Unlocking the Secrets of Google Search Console Tools
Today we focus our discussion on Google Search Console—its setup, functionality, and how its use can optimize website performance and understanding user behavior. Google Search Console Semrush Article Join us, your hosts Crystal Waddell and Brittany Herzberg, as we discuss how to read and understand the data generated, and how to use such insights to strengthen your website's performance. 1. The Google Product…
Aug 18, 2023 SEO SHORTS: HOW TO OPTIMIZE AN EXISTING BLOG
Work smarter—not harder, they say. Consistently crank out content, they say. Well what "they" haven't been telling you is exactly how to optimize your blogs to incorporate more SEO. In this quick hitting bonus episode of SEO Shorts, Crystal & Brittany are here to walk you through 5 key elements your blog needs in order to improve its ranking on Google & other search engines. Don't overlook these key areas of your…
Aug 16, 2023 Finding Balance and Clarity in Business w/Kathleen Booker
In this captivating episode, Kathleen Booker takes us on a transformative journey of breathwork and intentionality. Discover how the simple act of tuning into your breath can unlock a world of peace, clarity, and enhanced productivity in both your personal and professional life. Connect with Kathleen: Website FB IG Linkedin Episode Highlights: The connection between breathwork, stress reduction, and improved…
Aug 11, 2023 SEO SHORTS: WHY ARE INTERNAL LINKS IMPORTANT FOR SEO
What’s one of the easiest things you can do to boost your SEO strategy? Internal linking! This is where you link from one page on your site to another page on your site. Examples include: Linking from a blog post to your Services pageLinking from your Contact page to your PodcastLinking from your Services page to a case studyLinking from your About Us page to your Shop The great thing about this linking strategy is…
Aug 9, 2023 Strategies to Succeed in Business & SEO w/ Celia Arias
Today our guest Celi Arias shares her approach to business coaching, which involves simplifying complex business strategies and encouraging self-reliance among clients. Connect with Celi: Instagram LinkedIn Website Key Takeaways from this episode: 1. Trust your instincts and have confidence in your business, Believe in yourself and avoid feeling reliant on someone else for success.B shared her experiences with…
Aug 4, 2023 SEO SHORTS: SHOPIFY HOME PAGE SEO FOR BEGINNERS
Fun fact for our ecommerce friends—Shopify is sneaky! They hide your Home page SEO title & meta description fields. In this installment of SEO Shorts—Crystal helps you find it! This is perfect for existing Shopify store owners, Etsy store owners considering opening a Shopify store, & anyone who’s just curious about… Shopify! You’ll learn: what a meta description iswhat an SEO title iswhy it’s critical to have an…
Aug 2, 2023 Creative SEO and Conversion Copywriting w/ Haley Burns
Today we talk to conversion copywriter Haley Burns and explore how to implement creativity to improve website traffic and engagement. Connect with Haley: Website LinkedIn Facebook Like this episode? Sign up for the messaging masterclass w/ Marisa: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am. Key Takeaways from this episode: 1. It's important to embed keywords into creative, engaging language and content. Surfer…
Jul 28, 2023 SEO SHORTS: BEST SEO TOOLS FOR KEYWORD RESEARCH FOR BEGINNERS
Ever wonder what SEO pros use for keyword research? We’re answering this burning question today! We’re also introducing you to our new segment: SEO Shorts 🩳 (Yes, like the summer version of pants. The intro episode is linked above ⬆️) Originally our private podcast episodes, we’ve decided to roll these super short (~10 min or less) episodes into our regular show—giving you a double dose of SEO info. 🤓 These…

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Simple and Smart SEO: GEO for Shopify and Etsy sellers

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Episodes

Why AI Search Is Still SEO (and Why AI Slop Won’t Last) with Kristine Schachinger (Part 2)

Can AI Read Your Website? Accessibility and Vibe Coding with Kristine Schachinger (Part 1)

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Stop Obsessing Over Page Speed. Your Shopify Store Has Bigger Problems | With Parth Suba, Part 1

You Quit Social Media for SEO. Plot Twist: You Need Both. With Ryan Erwin, Part 2.

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