Simple and Smart SEO: GEO for Shopify and Etsy sellers · Episode 84 · January 3, 2024 · 41 min
The Future of SEO: Performance Marketing w/ Andrew Holland
Join Andrew Holland from JBH and me as we talk about the future of SEO in 2024 and its role in building and promoting businesses. 1. Defining and redefining search engine optimization: Andrew Holland prefers the term "behavioral science" over UX and CRO. SEO is evolving to consume UX and CRO.Andrew shared his vision that SEO needs to link to marketing effectiveness. This puts an emphasis on making sales rather than just increasing traffic.2. SEO designed to get results = Performance SE...