Simple and Smart SEO: GEO for Shopify and Etsy sellers · Episode 130 · June 26, 2024 · 37 min
SEO and Brand Building w/ Riverside.fm's Erika Varangouli
In this episode of the Simple and Smart SEO Show, I interview Erika Varangouli about SEO and its intersection with brand building. We discuss key insights into conversion rate optimization, the historic division between SEO and paid landing pages, and the holistic approach required to build trust and relevance for small businesses. Erika shares her journey from working at Semrush to heading SEO and branded content at Riverside FM, emphasizing the importance of user experience and c...