Simple and Smart SEO: GEO for Shopify and Etsy sellers · Episode 152 · October 30, 2024 · 37 min
Empowering The Underdog With SEO and PPC: Charley Brennand
In this episode of the Simple and Smart SEO Show, host Crystal Waddell (that's me!) sits down with PPC strategist Charley Brennand to explore the role of storytelling and empathy in digital marketing. Charley shares her journey of overcoming underestimation and the valuable lessons she’s learned about making paid advertising accessible, especially for those considered “underdogs.” Listen as Charley dives into how she approaches PPC with a balance of technical acumen and creativi...