Simple and Smart SEO: GEO for Shopify and Etsy sellers · Episode 147 · February 5, 2025 · 37 min
SEO For Brands: If You’re Not Something, You’re Nothing (ft. Mordy Oberstein)
In this episode of Simple and Smart SEO, Crystal Waddell sits down with the one and only Mordy Oberstein—Head of Brand at Wix, founder of Unify Brand Marketing, and self-proclaimed SEO contrarian (with a soft spot for brutal honesty). If you think SEO is just about keywords and backlinks, Mordy is here to obliterate that notion faster than an algorithm update can tank your rankings. They dive into how businesses should stop trying to be everything (because newsflash: that means you’re n...