Simple and Smart SEO: GEO for Shopify and Etsy sellers · Episode 178 · September 17, 2025 · 17 min
Unlocking Hidden Profit: Jamie Trull on Optimizing Your Business for Life and Financial Freedom
In this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Jamie Trull for part 2 of our interview to dive deep into the concept of Hidden Profit. Jamie shares her journey of shifting focus from revenue to freedom, explaining how small optimizations can lead to big financial wins. They discuss the importance of aligning business goals with life priorities, overcoming perfectionism, and how data-driven decisions can create sustainable growth—without the ...