Simple and Smart SEO: GEO for Shopify and Etsy sellers · Episode 184 · November 5, 2025 · 18 min
GEO to Relevance Engineering: Redefining the Future of Search with Garrett Sussman (Part 2)
In this must-listen follow-up episode, Crystal Waddell is joined again by Marketing Director Garrett Sussman to unpack the fast-evolving world of SEO, GEO (Generative Engine Optimization), and the iPull Rank conception of "Relevance Engineering." From the power of Retrieval-Augmented Generation (RAG) to how AI is rewriting what it means to be "searchable," this episode dives deep into the shifts that matter most for small businesses and marketers. Discover how to test AI’s underst...