Simple and Smart SEO: GEO for Shopify and Etsy sellers · Episode 187 · November 26, 2025 · 19 min
Search Everywhere®: Reimagining SEO Across All Platforms with Ashley Liddell (Part 1)
In this episode of The Simple and Smart SEO Show, I'm stitting down with Ashley Liddell, co-founder of Deviation, to explore the concept of “Search Everywhere® .” From Sephora’s “Black Beauty Is Beauty” campaign to understanding the evolution of search across platforms like TikTok, Pinterest, and Reddit, Ashley shares his journey to building a unique SEO agency. We discuss the fragmentation of the customer journey, optimizing across platforms, and why traditional SEO alone is no l...