Simple and Smart SEO: GEO for Shopify and Etsy sellers · Episode 190 · December 17, 2025 · 14 min
Best of 2025: SEO, Branding, and Smart Business Growth
In this solo “Follow Through Friday” episode, Crystal Waddell (that's me!) reflects on the powerful branding and SEO insights shared by Mordy Oberstein (Former Head of Brand at Wix and Unified Brand Marketing.) I'm sharing how I've implemented them in my own business. From niching down my e-commerce offerings to optimizing emotional storytelling in my SEO strategy, I share actionable takeaways and honest lessons that led to smart growth. Key Takeaways: Own Your Niche: Trying to serve ev...