Simple and Smart SEO: GEO for Shopify and Etsy sellers · Episode 196 · January 28, 2026 · 18 min

From SEO to CX: Crystal Ortiz on Why Customer Connection Is the Ultimate Ranking Factor (Part 1)

In this thoughtful episode of The Simple and Smart SEO Show, Crystal chats with fellow SEO expert Crystal Ortiz, founder of Socialhart. With over a decade of experience in digital marketing and a background in education, Crystal O. shares her journey from retail to SEO consulting and why connecting with customers is more powerful than any ranking algorithm. They explore the intersection of SEO, AI, customer experience, and basic business fundamentals, revealing why treating SEO li...