Simple and Smart SEO: GEO for Shopify and Etsy sellers · Episode 198 · February 25, 2026 · 15 min
SEO Isn’t Dead — It’s Evolving: AI Search, Revenue & the New Rules of Success (Crystal Ortiz Part 3)
Is SEO dead? Not even close. In part 3 of this Crystal Squared episode of The Simple & Smart SEO Show, Crystal Waddell sits down with Crystal Ortiz to unpack what’s really happening in the world of AI-powered search. AND SPOILER: SEO is actually in a strong position right now. They dive into how to define success beyond traffic metrics, how to use AI without wasting hours going down a rabbit hole, and why business goals [not shiny tools] should drive your SEO strategy. From product ...