Simple and Smart SEO: GEO for Shopify and Etsy sellers · May 27, 2026 · 10 min
Why More Traffic Isn’t Always Better: Performance SEO with Andrew Holland
In this episode of The Simple and Smart SEO Show, Crystal Waddell revisits part one of her conversation with Andy Holland about performance SEO... the kind of SEO that focuses on sales, revenue, and meaningful business growth instead of vanity traffic. Andy breaks down why chasing massive traffic numbers can be misleading, especially when that traffic does not convert into revenue. He shares how bottom-of-funnel, buyer-intent pages can create real business impact, even when they do not bring ...