Simple and Smart SEO: GEO for Shopify and Etsy sellers · June 18, 2026 · 36 min
SEO Is Product Management: Ray Grieselhuber on SERPs, E-E-A-T & Ecommerce SEO (Summer of SEO Replay)
What if SEO isn’t just about keywords, rankings, or “free traffic” from Google? In this rerun episode of the Simple and Smart SEO Show, Crystal Waddell talks with Ray Grieselhuber, founder of DemandSphere, about why good SEO is really good product management — and why small business owners need to think beyond traditional rank tracking. Ray shares why SEO, user experience, content strategy, product positioning, and customer behavior all work together to shape how your website performs in se...