Simple and Smart SEO: GEO for Shopify and Etsy sellers · Episode 209 · September 2, 2026 · 19 min
Why the Content Playbook Is Dead (And How to Win Modern SEO) with Will Soprano Part 1
Is the traditional content marketing playbook finally dead? In this episode of the Simple and Smart SEO Show, host Crystal Waddell sits down with tech and enterprise SEO strategist Will Soprano to unpack what modern search optimization actually looks like in the age of AI, multi-surface discovery, and decentralized channels. Will explains why he views SEO not as optimizing for an algorithm, but as building systems to help customers find your business and increase revenue. Fr...