Simple and Smart SEO: GEO for Shopify and Etsy sellers · Episode 211 · September 9, 2026 · 23 min
Big-Brand SEO Is Ruining Your Shopify Store with Will Soprano, Part 2 | Simple and Smart SEO
Episode Summary What if SEO belonged in the earliest business conversations; not just in a checklist after the strategy is already set? In Part 2 of Crystal Waddell’s conversation with Will Soprano, Will reframes SEO as a company-wide philosophy that connects search behavior, customer insight, product-market fit, brand messaging, and revenue. Will and Crystal also unpack why small businesses get into trouble when they copy companies like Amazon, Apple, or Nike. Instead of duplicat...