Singletrack · Episode 413 · October 21, 2025 · 1 hr 41 min

$50K to $500K? The New Reality of Pro Trail Running Sponsorships

Trail running is growing fast — but is the money for athlete deals keeping up? In this episode, athlete agent Kelly Newlon returns to the show to unpack the latest economics behind athlete-brand partnerships in 2025. From $10K rookie contracts to six-figure base deals, Kelly breaks down who’s getting paid, why it’s finally improving for pros, and which brands and races hold the most weight in negotiations. We cover: How athlete compensation has shifted in the last two yearsWhat brands actuall...