The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 64 · November 24, 2021 · 23 min
Buy Outcomes, Not Apps: Tech That Lifts Profit
Technology is wonderful for business, make no mistake. It helps you deliver a more efficient, consistent and effective outcome. For instance, using technology to improve efficiency with compliance and administrative activities gives you more time and resources to apply to value-producing activities like marketing and sales. But we can also fall into the trap of spending money on software and technology that we don't really need. You’re in business to make a profit. And you should use technolo...