The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive

Conversations to help your business grow and thrive — like having your own board of expert advisors in your…

by Paul Sweeney

About The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive

Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket. The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world. Hosted by Paul Sweeney , each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools yo

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Episodes

New episodes usually drop on Mondays.Latest 200 episodes in the feed

Nov 9, 2026 · 32 min

The Marketing Change That Transformed This Small Business

What does it really take to turn a frustrating everyday problem into a product people want to buy? In this episode of The Business Behind Your Business, Paul Sweeney speaks with Chundee founder Karmyn Roberts about the journey from a difficult three-hour drive home with a sick toddler to creating a practical product now sold to customers around the world. Karmyn didn't come from a manufacturing, marketing or…
Nov 2, 2026 · 39 min

Why More Revenue Won’t Fix Your Profit Problem

Many business owners believe that more customers, more sales and higher revenue will eventually lead to stronger profits. But what if the business is growing, the team is busier than ever, and there is still little cash or profit left at the end of the month? In this episode of The Business Behind Your Business, Paul Sweeney speaks with profitability specialist Ben Hansen, known as The Profit Doctor. Ben explains…
Oct 26, 2026 · 31 min

Is Your Business Really Safe in the Age of AI?

Technology keeps businesses running, but it can also create risks that are easy to overlook. As AI becomes part of everyday work, protecting your business is no longer simply an IT issue. It comes down to how your people use technology, what information they share, and whether they know how to recognise something that doesn't look right. In this episode of The Business Behind Your Business, Paul Sweeney speaks with…
Oct 19, 2026 · 29 min

Launch, Listen, Improve: A Smarter Way to Build a Product

A challenging personal experience can sometimes reveal a much bigger opportunity. In this episode of The Business Behind Your Business, Paul Sweeney speaks with Elysia Krstevski, founder of MEKE Baby, about turning a problem as a new mum into a product and a growing business. Her journey offers practical lessons for anyone developing a product, testing an idea or trying to take a business to its next stage. After…
Oct 12, 2026 · 28 min

Why a Great Product Isn’t Enough to Build a Business

Starting a business can feel overwhelming, particularly when you are moving into an industry you know little about. In this episode of The Business Behind Your Business, Paul Sweeney speaks with Shelly Kul, founder of Kashkiya, about leaving a successful 20-year corporate IT career to create Australia’s first dedicated mother-and-daughter clothing brand. Her story shows why taking the first step, listening to…

Earlier episodes (195)

Oct 5, 2026 The Dangerous Risk Most Business Owners Ignore
What happens when your biggest customer leaves, your leads dry up, or the platform driving your sales changes the rules overnight? For many business owners, those moments expose just how vulnerable their business really is. In this episode, Paul Sweeney sits down with entrepreneur Jellaine Dee, who grew her business from a weekend market stall in Brisbane to an international beauty brand generating more than $10…
Sep 28, 2026 How to Build a Business Buyers Want
Most business owners dream of building a business that can thrive without them, but very few achieve it. In this episode, Paul Sweeney sits down with Dr Michael Filosi, who transformed a rundown dental practice that had possums living in the walls into one of Adelaide's largest dental clinics before selling it in just 81 days. This conversation is packed with practical lessons about leadership, growth, culture,…
Sep 21, 2026 The Early Warning Signs Your Project Is Going Off Track
Have you ever looked at a project and thought, "Everything says we're on track, but something doesn't feel right"? The budget appears fine, the team is busy, and progress reports look positive. Yet deadlines keep shifting, decisions are taking longer than expected, and the scope seems to be growing without anyone formally approving the change. In this episode of The Business Behind Your Business, Paul Sweeney sits…
Sep 14, 2026 How to Turn Your Expertise Into Authority
You may have years of experience, a strong track record and a proven ability to help clients. But if the market cannot quickly understand your value, you can still find yourself chasing opportunities and repeatedly explaining why you are the right person for the job. In this episode of The Business Behind Your Business, Paul Sweeney speaks with Henry DeVries, publisher of Indie Books International and a contributor…
Sep 7, 2026 Why Smart Founders Still Make Bad Decisions Under Pressure
With so much attention on AI, automation and business systems, it's easy to assume that better technology will automatically lead to better outcomes. But what if the real constraint to growth isn't the tools you're using, but how you make decisions when the pressure is on? In this episode, Paul Sweeney sits down with Dr Sarah Choudhary, founder, AI expert and author of The Sirr Code. After more than 20 years…
Aug 31, 2026 The Hidden Cost of People Problems
Most business owners know their people matter, but sales, customers, delivery and cash flow often take priority. The problem is that unresolved people issues rarely stay contained. They can lead to poor performance, staff turnover, lost knowledge and owners spending too much time putting out fires. In this episode of The Business Behind Your Business, Paul Sweeney speaks with Dee Benno about treating people…
Aug 24, 2026 The Human Firewall: Your Best Defence Against Cybercrime
Most business owners think cybersecurity is a technology problem. They invest in software, antivirus programs, stronger passwords, and IT support, believing those tools will keep them safe. But what if the biggest cybersecurity risk in your business isn't your technology at all? In this episode, cybersecurity expert Robert Siciliano explains why cybercriminals are increasingly targeting people rather than systems,…
Aug 17, 2026 The Growth Opportunities Hiding in Plain Sight
Most business owners think growth comes from more sales, more customers, or working harder. But what if some of your best growth opportunities are already sitting right in front of you? In this episode of The Business Behind Your Business, Paul Sweeney speaks with entrepreneur and investor Michael Weinhouse about how strategic partnerships, acquisitions, and simple business conversations can unlock significant…
Aug 10, 2026 The Hidden Driver of High-Performing Teams: Collective Confidence
Why do some businesses with talented people and a clear strategy still struggle to get results? In this episode of The Business Behind Your Business, Paul Sweeney speaks with leadership expert and author Dr André Martin about why team performance isn't driven by strategy alone. It's driven by collective confidence, the shared belief that people can succeed together. Drawing on his experience with organisations such…
Aug 3, 2026 The Signature Story: Turning Everyday Experiences Into Business Impact
Most business owners have valuable experiences, lessons, and insights to share, but many struggle to communicate them in a way that connects with others. In this episode, Paul Sweeney speaks with communication and storytelling expert Robert Kennedy III about how business owners can uncover their signature story and use it to build trust, credibility, and stronger relationships. What you'll learn: Why everyone has…
Jul 27, 2026 The Follow-Up Gap That's Costing Your Business Sales
Most business owners have heard that "the money is in the list." But building an email list is only the beginning. The real challenge is staying in touch with prospects and clients without sounding pushy, salesy, or becoming the business everyone unsubscribes from. In this episode, Paul Sweeney sits down with email marketing strategist Ely Delaney to unpack a simpler, more effective approach to email marketing.…
Jul 20, 2026 Why Your Business Looks Strong—But the Numbers Don’t
Most business owners work hard, grow their revenue, and build something valuable—but still feel uncertain about their numbers. Pricing feels like guesswork, cash flow is unpredictable, and when it comes to valuing the business, there’s no real clarity. In this episode, Paul Sweeney sits down with Jeff Glick to unpack why this happens and, more importantly, how to fix it. If you want to make better decisions,…
Jul 13, 2026 Small Steps, Big Momentum: How to Escape Business Overwhelm
When your business feels overwhelming, it’s easy to assume you need more discipline, more motivation, or bigger goals. But what if the real solution is the opposite? In this episode, Paul Sweeney speaks with Dr Christiane Schroeter about how small, repeatable actions—not big bursts of effort—are the key to restoring clarity, reducing burnout, and building real momentum. If you’ve been stuck, overthinking, or…
Jul 6, 2026 How to Simplify, Systemize and Scale Without Burning Out
There comes a point in every business where working harder isn’t the answer anymore—something needs to change. In this episode, Paul Sweeney is joined by Ron James, a fractional Chief Operating Officer (COO) who helps growing businesses move out of constant firefighting and into structured, scalable operations. If you’re feeling overwhelmed, stuck in the day-to-day, or unsure how to adapt to increasing pressure,…
Jun 29, 2026 Why Gen Z Isn’t the Problem (And What Leaders Need to Fix)
If you’ve ever found yourself frustrated by what feels like a disconnect between generations in your team—especially when working with Gen Z—this episode will shift your perspective. Rather than blaming younger employees for a lack of accountability or work ethic, this conversation with Trudy MacDonald reframes the issue: it’s not about effort, it’s about expectations, communication, and leadership. You’ll walk…
Jun 22, 2026 Why Businesses Fail Long Before the Crisis Hits
Most business owners don’t fail because of a crisis. They fail because they never built the foundation that would protect them when a crisis arrives. In this episode, Paul Sweeney connects the dots from two powerful conversations with turnaround experts and reveals a simple but critical insight: everything that gets rebuilt in a business crisis should have existed long before it ever started. If you’ve ever felt…
Jun 15, 2026 What Actually Creates Freedom in Business
Most business owners start out chasing freedom — more time, more flexibility, and control over their life. But somewhere along the way, that freedom often disappears, replaced by long hours, constant pressure, and a business that feels like it owns you. In this episode, Paul Sweeney is joined by Chris Papin to unpack why that happens (and more importantly, how to fix it.) You’ll learn how to close the gap between…
Jun 8, 2026 From Guesswork to Growth: Data-Driven Advertising That Works
If you’ve ever felt like your advertising is a gamble — spending money without knowing what’s going to work — this episode will change the way you think about marketing. In this conversation, Paul sits down with Skip Wilson to show how business owners can move away from guesswork and start using data to make better, more predictable decisions. Instead of relying on what worked for someone else or hoping a campaign…
Jun 1, 2026 The Ripple Effect: How Your Leadership Shapes Team Culture
If you’ve ever felt like your team culture is “off” or that you’re carrying too much of the load as a business owner, this episode will give you a practical, grounded way to fix it. In this conversation, Paul sits down with Lisa Even to break down how culture is always happening (whether you’re managing it or not), and how small leadership behaviours can create either a positive ripple effect… or quietly damage…
May 25, 2026 From Film to Business: The Storytelling Skills Every Owner Needs
If you’ve ever struggled to attract the right clients—or found yourself wasting time on enquiries that go nowhere—this episode is for you. In this conversation with documentary filmmaker and storyteller Chris Baron, you’ll learn how to use storytelling as a practical business tool to connect with better-fit customers, communicate your value clearly, and stand out in an increasingly noisy and AI-driven market. Chris…
May 18, 2026 From 40 Pages to 1: A Better Way to Plan Your Business
Most business owners know they should have a plan—but too often, that plan ends up as a long document that’s created once and never used again. In this episode, Paul Sweeney breaks down why traditional business plans fail and what small business owners actually need instead. Drawing on 30 years of real-world experience, he shares a practical, actionable approach to planning that fits the realities of running a…
May 11, 2026 Build Authority, Not Noise: The Smarter Way to Market Your Business
Marketing often feels overwhelming for business owners — a constant cycle of trying new tactics, getting inconsistent results, and questioning what actually works. In this episode, Paul Sweeney sits down with Kae Wagner to cut through the noise and get back to what truly drives effective marketing. You’ll learn how to simplify your marketing approach by focusing on core principles, build long-term credibility…
May 4, 2026 Stop Chasing New Customers: How Email Drives Sustainable E‑Commerce Growth
If you’re running an e‑commerce business (or any business that relies on repeat customers) and feel like you’re constantly chasing the next sale, this episode will change how you think about growth. In this conversation, Paul Sweeney sits down with Steven Gringlas, Founder and CEO of Picos Media, to unpack why email marketing is still one of the most powerful – and most underutilised – profit levers for scaling…
Apr 27, 2026 Stuck in Referrals and Hope? Build a System That Delivers Leads on Repeat
If you’re a B2B business owner who relies heavily on referrals and finds yourself stuck in unpredictable cycles of feast and famine, this episode is for you. In this conversation, Paul Sweeney is joined by LinkedIn growth expert Colin Gallagher to unpack why referral-based growth so often leads to stalled pipelines, burnout, and scope creep — and what to do instead. You’ll discover how to move away from “referrals…
Apr 20, 2026 Why Buying a Business Can Beat Property (When You Do It Right)
Most business owners are told that property and passive investments are the safest way to build wealth. But what if buying the right business — structured and funded properly — could deliver stronger returns, faster cash flow, and greater control? In this episode of The Business Behind Your Business, host Paul Sweeney is joined by commercial finance expert Sidd Bahree to break down how business acquisitions really…
Apr 13, 2026 From Founder-Dependent to Scalable: Closing the Accountability Gap
Many business owners believe their biggest challenges are rising costs, staffing issues, or external market pressures. But what if the real threat to profit, growth, and freedom is something far less visible? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with fractional COO and operations coach Forrest Derr to uncover what they call the accountability gap—a silent drain that can…
Apr 6, 2026 Losing 30% of Your Traffic? How AI Search Is Reshaping E‑Commerce
What if your products are great, your website looks professional, and your SEO has been solid for years — yet customers are quietly disappearing? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with e‑commerce growth expert Matthew Stafford to unpack one of the biggest shifts business owners are facing right now: how AI tools like ChatGPT, Copilot, Gemini, and Grok are completely…
Mar 30, 2026 Going Global: Smart International Patent Strategies
If you’ve built a great product or developed a powerful idea and are thinking about taking it global, one critical question quickly arises: how do you protect your intellectual property internationally without burning through your cash? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with experienced patent attorney Austin Bonderer to demystify international patents and explain how…
Mar 23, 2026 Women, Wealth & Wellness: Redefining What True Wealth Really Means
What does true wealth really mean — and who gets to define it? In this episode of The Business Behind Your Business, host Paul Sweeney is joined by Nancy Griffin, founder of Women, Worth & Wellness, for a powerful conversation that challenges traditional ideas about money, success, and legacy. If you’re a business owner, leader, or entrepreneur — particularly a woman navigating growth, responsibility, and long‑term…
Mar 16, 2026 The Money Is in the Mailbox: How to Actually Win Business on LinkedIn
Most business owners open LinkedIn with a sense of dread. Cold pitches, generic messages, and wasted time have led many to believe the platform simply doesn’t work. In this episode of The Business Behind Your Business, host Paul Sweeney is joined by LinkedIn expert John Nemo to challenge that belief and reveal how LinkedIn can become a powerful, predictable source of genuine business opportunities — without posting…
Mar 9, 2026 The Hidden Value Problem: How Creators and Businesses Lose (and Recover) Millions
In a digital world where it’s easier than ever to create and distribute content, many business owners and creators are unknowingly losing value from the assets they’ve already built. In this episode of The Business Behind Your Business, host Paul Sweeney is joined by Paul Goldman, Founder and CEO of Muserk, to explore how hidden value slips through the cracks — and how technology can help recover it. Using the…
Mar 2, 2026 Why Most Professionals Get the Jump to Business Ownership Wrong
Is it possible to build wealth and freedom without quitting your day job or sacrificing your family life? In this episode of The Business Behind Your Business, Paul Sweeney is joined by Billy Keels, former corporate executive turned entrepreneur, to explore a smarter path to generational wealth. If you’re a high‑performing professional who feels stuck on the corporate treadmill but unsure how to create freedom…
Feb 23, 2026 If I Gave You $250,000, Would Your Business Waste It?
What would actually happen if you injected $250,000 into your business tomorrow—would it create real value, or disappear into unfocused spending? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Rodrigo Rodriguez-Novás to tackle one of the most common (and costly) challenges facing founders and business owners: the gap between big ideas and disciplined execution. If you’ve ever…
Feb 16, 2026 Thinking About a Private Equity Exit? Avoid These Costly Founder Mistakes
If you’re a business owner thinking about private equity, growth, or an eventual exit, this episode could save you years of stress — and potentially millions of dollars. Most founders only learn how private equity really works after they’ve signed a term sheet, when it’s often too late to negotiate from a position of strength. Paul Sweeney is joined by Alexis Sikorsky, founder of KnightScale Partners and a former…
Feb 9, 2026 Franchising Without Losing Your Heart: How to Scale a Values-Led Business
What happens when you want to grow your business—but you refuse to lose its heart in the process? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Nuttha Goutier, founder of Sabai Thai Spa, to explore how small business owners can scale, franchise, and systemise without sacrificing values, culture, or authenticity. If you’re worried that growth might dilute what makes your…
Feb 2, 2026 From Bottleneck to Freedom: How to Reclaim Your Time Without Slowing Growth
Most business owners don’t start their companies dreaming of 80-hour weeks, missed family milestones, and being trapped as the bottleneck — yet that’s exactly where many end up. This episode is a must-listen for any entrepreneur who feels time-poor, overworked, or guilty about trading family moments for business growth. You’ll learn how to reclaim 10–20 hours per week, remove yourself as the bottleneck, and build…
Jan 26, 2026 Disruption by Design: How to Stop Tech Projects from Failing
If you’ve ever wondered why digital transformation projects fail or felt unsure about what “disruption” actually means, this episode brings much-needed clarity. You’ll learn the difference between digitalisation, transformation, and disruption — and how each impacts your business differently. Host Paul Sweeney is joined by Juan Jose “J.J.” de la Torre, CEO of Raven and author of the award-winning book…
Jan 19, 2026 Scaling Without Compromise: How PLNT Burger Grows With Purpose
If you’ve ever wondered whether it’s truly possible to grow and scale a business without compromising on the values it was founded on, this episode will give you the blueprint. In today’s conversation, you’ll learn how PLNT Burger has expanded rapidly in a highly competitive industry—while staying firmly rooted in its purpose of creating joyful, sustainable, inclusive food experiences. Whether you're facing growth…
Jan 12, 2026 Global Opportunities: How to Sell to the US Federal Government From Anywhere
If you’ve ever assumed that American government contracts are only for big companies—or only for businesses based in the United States—this episode will change everything you think you know. In this eye-opening conversation, you’ll learn how your business, no matter where it operates in the world, can tap into one of the largest and most reliable customers on the planet: the US federal government. From discovering…
Jan 5, 2026 From Invisible to In-Demand: How to Make Your Business Impossible to Ignore
If you’ve ever felt frustrated because you know your business offers something incredible—but the world isn’t noticing—this episode is for you. Many business owners excel at creating a great product or delivering exceptional service, yet struggle to get seen, recognised, and paid what they’re worth. In this conversation, Joel Pilger reveals how he went from running a thriving studio to now building a global…
Dec 29, 2025 The Biggest Payday You’re Not Ready For: How to Prepare Your Business for Sale
If you’re a business owner, one day you will exit your business — whether by choice or circumstance. But here’s the uncomfortable truth: most business owners are not ready when that moment arrives. And that lack of preparation could cost you the biggest payday of your life. In this episode, host Paul Sweeney is joined by investment banker and exit strategist Cameron Bishop, who has been on both sides of the table —…
Dec 22, 2025 The Hidden Cost of Cost Cutting: Why Businesses Need a Better Strategy
Running a business often comes with the constant pressure to reduce expenses and improve profit. But what if cost cutting alone isn’t the right answer? What if the real opportunity lies in rethinking how you resource, structure, and invest in your business rather than simply slashing spending? In this episode, host Paul Sweeney sits down with entrepreneur and Navitas Consulting founder Michael Haskell to unpack the…
Dec 15, 2025 Clean Up Your Business: Fix Your Data, Fix Your Decisions
Running a business becomes overwhelming when your data, systems, and processes slip into chaos—making it harder to make smart decisions, stay profitable, and plan for the future. In this episode, you’ll learn exactly how to clean up your business data, streamline your systems, and set up a structure that gives you clarity, confidence, and control. If you’ve ever felt stuck, disorganised, or unsure about what’s…
Dec 8, 2025 Bootstrapping a Start-Up: Real Lessons from a $30M Founder
If you’ve ever wondered how to scale your business from a solo operation to a multimillion-dollar enterprise — without outside investors — this episode is for you. Bryan Clayton, CEO and co-founder of GreenPal, joins host Paul Sweeney to share his journey from mowing lawns to building a $30 million tech company serving over 300,000 customers. Bryan reveals the hard-earned lessons behind bootstrapping growth — from…
Dec 1, 2025 Delegate Up, Not Down: The Secret to Founder Freedom
What if your business could run smoothly—even grow—without you being the one to make every decision, solve every problem, or put out every fire? It’s not a fantasy. It’s completely possible. In this episode of The Business Behind Your Business, host Paul Sweeney chats with Ryan Cassin, founder of Superpowers HQ, about how entrepreneurs can finally escape the bottleneck trap and build a business that thrives…
Nov 24, 2025 Stop Waiting for the Bank: Smarter Ways to Fund Your Business
If you’ve ever struggled to find funding for your start-up or early-stage business, this episode is for you. Many founders assume that capital raising is only for big corporations or venture-backed tech firms—but as Dr David Cunic reveals, small business owners can access funding too, if they know where to look and how to prepare. In this episode, Dr David Cunic—entrepreneur, investor, and founder of UCS…
Nov 17, 2025 They’ll Fight Over It When You’re Gone: Building a Legacy with Dave Munson
What if your business was built to outlast you? In this inspiring episode, Dave Munson, founder of Saddleback Leather Company, shares how he turned a simple idea for a long-lasting leather bag into a global brand known for its craftsmanship, purpose, and impact. Listeners will learn how to create a purpose-driven business that combines quality, sustainability, and authenticity—one that leaves a true legacy. Dave…
Nov 10, 2025 Transform Your LinkedIn: How AI Can Build Your Personal Brand
Are you treating your LinkedIn profile like just another digital résumé? If so, you’re missing one of the most powerful business tools available. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Al Kushner—LinkedIn strategist, keynote speaker, and author of The AI LinkedIn Advantage—to uncover how business owners can use LinkedIn and AI to authentically build their personal…
Nov 3, 2025 ESG Made Simple: A Roadmap for Small Business Success
If you think ESG (Environmental, Social, and Governance) only applies to big corporations, think again. In this episode of The Business Behind Your Business, host Paul Sweeney welcomes back author and small business champion Bronwyn Reid to explain why ESG matters for SMEs. Bronwyn shows how ESG isn’t just box-ticking—it’s about building resilient businesses that attract customers, employees, and funding. You’ll…
Oct 27, 2025 From Architecture to Real Estate: The Power of Vertical Integration
Building a business that lasts isn’t about luck, start-up capital, or chasing every new trend—it’s about discipline, structure, and creating harmony between your work and personal life. In this episode of The Business Behind Your Business, host Paul Sweeney speaks with serial entrepreneur Lance Cayko, co-founder of F9 Productions and host of the Inside the Firm podcast. Lance shares how he scaled from a two-person…
Oct 20, 2025 How to Keep Your Human Voice in a Digital-First World
In today’s digital world, it’s easy to get caught up in chasing algorithms and producing content at scale—only to lose sight of the real goal: connecting with people. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with TEDx speaker, author, and social media strategist Robin Nathaniel to explore how business owners can bring authenticity and human connection back into their…
Oct 13, 2025 Niche Marketing: Why Less Is More for Business Growth
In today’s digital world, standing out as a small business feels harder than ever. Between endless noise, flashy marketing tactics, and conflicting advice, many business owners are left frustrated with wasted time and money. But what if narrowing your focus could actually unlock growth? In this episode of The Business Behind Your Business, Paul Sweeney sits down with Jennifer Christensen, Co-Founder and CMO of…
Oct 6, 2025 Unlocking Hidden Value: Turning Your Business Into an Asset
Too many business owners chase revenue while overlooking the bigger picture—building wealth and long-term value. In this episode of The Business Behind Your Business, host Paul Sweeney speaks with Stephanie Hayes, business and exit strategist and founder of Assets to Exits. Stephanie explains why every business owner, regardless of size or stage, needs to think about an exit strategy—not just as a final step, but…
Sep 29, 2025 Why Sales Don’t Equal Success (and What to Focus on Instead)
Are you chasing sales but still struggling to see money in the bank? In this episode of The Business Behind Your Business Podcast, financial strategist and Profit First professional Pam Jordan explains why focusing on revenue alone is a dangerous trap for business owners. Instead, she shows you how to get radically intentional about profit—because at the end of the day, it’s not what you make, it’s what you keep.…
Sep 22, 2025 From Idea to Market: How to Use Intellectual Property to Drive Growth
If you’ve ever had a great idea for a product or brand but weren’t sure how to protect it—or whether it was even worth pursuing—this episode will change how you think about intellectual property. In this conversation, Paul Sweeney speaks with Jeff Holman, founder of Intellectual Strategies, who combines engineering, law, and business expertise to guide innovators from concept to commercial success. Jeff breaks down…
Sep 15, 2025 The Prosperity Plan: Preparing Your Business for the Next Generation
Succession planning isn’t just about passing on a business—it’s about protecting your legacy, preserving value, and ensuring the people you care about aren’t left scrambling when you’re gone. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Rob Ferguson, seasoned CEO, trusted advisor, and founder of Ferguson Alliance, to unpack the essential steps for building a strong…
Sep 8, 2025 Permission to Be Imperfect: A Real Talk on Parenting & Business
Can you really be a great entrepreneur and a present parent at the same time? In this heartfelt and honest episode of The Business Behind Your Business, host Paul Sweeney is joined by Dan Peterson — founder of Flip Switch Social Media, and father of three — for a real talk about the challenges of entrepreneurship and parenting. If you're a business owner trying to juggle growing a business while showing up for your…
Sep 1, 2025 The LinkedIn Mistake Most Business Owners Make (And How to Fix It)
What if your next great client is already looking at your LinkedIn profile—right now—and you’re sending them away? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with LinkedIn strategist and author Daniel Alfon to reveal how most business owners are misusing LinkedIn—and what to do instead. Daniel strips away the noise and shows you how to turn your personal profile into a…
Aug 25, 2025 How to Win Again: Business Strategy Inspired by Sport
If you’ve ever played a sport—and especially if you’ve tried to turn your sporting passion into a business—this episode is a must-listen. Paul Sweeney sits down with Pete Moore, founder of Integrity Square and the driving force behind the HALO sector (Health, Active Lifestyle, Outdoors). Pete has helped generate over $1.5 billion in transactions across fitness, wellness, and sports businesses. In this episode, he…
Aug 18, 2025 Feeling Stuck? How to Break Through with Your Unique Leadership Style
Are you feeling stuck in your business—like you're pushing a boulder uphill with no reward in sight? In this episode, business coach and leadership expert Liz Wolfe joins host Paul Sweeney to unpack why hard work isn’t always the answer, and how your leadership style might be the hidden culprit holding you back. With over 25 years of experience coaching entrepreneurs, Liz shares practical strategies to help you…
Aug 11, 2025 Stop Running on Empty: Build a Profitable Business with Profit First
If you've ever looked at your business bank account and wondered, “Where did all the money go?”—this episode is for you. Discover why so many small business owners feel frustrated when their business shows a profit on paper but has no cash to show for it. In this powerful episode, certified Profit First professional Debbie Deknight breaks down how traditional accounting sets businesses up for financial…
Aug 4, 2025 Why Emotional Engagement is Your Business’s Hidden Superpower
In today’s crowded digital landscape, where businesses fight for attention and AI-generated content floods every channel, one element consistently cuts through the noise: genuine emotional connection. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Geoffrey Stern, founder and CEO of Voice Express and the consumer brand VoiceGift, to explore how emotional engagement can…
Jul 28, 2025 Why Your Business Needs Your Voice: Mastering the Art of Speaking
Public speaking is no longer just for TEDx headliners or CEOs on giant stages. Whether you're pitching to clients, speaking at industry events, or simply leading a team meeting, how you communicate can determine how your business is perceived. In this episode, Carmen Sederino, founder of Illuminated Story, reveals how small and medium business owners can turn public speaking from a fear into a business growth…
Jul 21, 2025 Stand Out in a Noisy World: Scaling Meaningful Marketing with AI
In an era flooded with AI-generated content and marketing noise, how do small and medium-sized businesses truly stand out? This episode delivers a fresh, deeply human perspective on how to use AI—not just to produce more content, but to create authentic connections and lasting customer loyalty. If you're overwhelmed by automation tools or worried about blending into a sea of sameness, this conversation with…
Jul 14, 2025 Unlocking Human Behaviour: The Business Case for NLP
If you’ve ever been frustrated by a team member, confused by a client’s behaviour, or struggled to influence outcomes in your business—this episode is for you. Host Paul Sweeney welcomes experts Josh Davis and Greg Prosmushkin to explore the power of Neuro-Linguistic Programming (NLP) and how small and medium-sized business owners can use it to become more effective communicators, leaders, and decision-makers. In…
Jul 7, 2025 The Happy Leader: Building Trust, Culture & Connection in Business
How to Lead with Happiness, Hope, and Human Connection—Even in Tough Times If you're a small or medium business owner struggling with team morale, leadership challenges, or just the daily grind of running a business, this episode is for you. In this inspiring conversation, Dr Calvin Lawrence Jr—a seasoned educator, leadership expert, and author of The Happy Leader—shares the powerful case for leading with joy,…
Jun 30, 2025 Digital Asset Disaster: How to Protect Your Brand Before It’s Too Late
Imagine waking up to find your website gone, your email list inaccessible, or your brand’s identity being misused online—and you have no idea how to take it back. That’s the nightmare too many business owners face because they’ve unknowingly handed over control of their digital assets. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Paige Wiese, founder and CEO of Tree Ring…
Jun 23, 2025 Beyond Survival: Strategic Turnaround Tips with James Martin
Why should you care about restructuring your business—especially when things seem to be going fine? Because waiting for a crisis to act could be the most expensive decision you ever make. In this episode, turnaround expert James Martin reveals why restructuring isn’t just a last resort—it’s a powerful tool for transforming challenges into competitive advantage. If you're a business owner navigating market…
Jun 16, 2025 From Profit to Purpose: Attracting Gen Z and Building a Mission-Driven Business
Work That’s Worth It: How Purpose Transforms Performance with Georgi Enthoven In a time when attracting and retaining great talent is tougher than ever, especially among Gen Z workers, are you approaching employee engagement the right way? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Georgi Enthoven—entrepreneur, Harvard Business School alumna, and author of Work That’s…
Jun 9, 2025 Inside the Minds of Your Customers: Using Values to Drive Business Growth
Why understanding your customer’s values can unlock serious business growth Are you missing the mark with your customers—and don’t even know it? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with marketing strategist and author Chris Peterson to explore a transformative idea: your customers’ personal values—specifically whether they lean conservative or liberal—can dramatically…
Jun 2, 2025 From Survival to Strategy: Michelle Campbell on Taking Control of Your Business Finances
Financial literacy isn’t just a buzzword — it’s a survival skill for business owners. In this episode of The Business Behind Your Business, host Paul Sweeney speaks with tax expert and financial educator Michelle Campbell about the hidden financial pitfalls entrepreneurs often face, and how a lack of financial understanding can quietly sabotage your business. Whether you’re avoiding tax obligations out of fear,…
May 26, 2025 From Clicks to Customers: Practical E-Commerce Tips for Growth
Ready to sharpen your e-commerce strategy and stay ahead of the curve? In this episode, Matthew Stafford joins us to share real-world tips and forward-thinking advice to help business owners thrive in the ever-evolving world of online retail. With years of hands-on experience, Matthew offers a clear perspective on what it really takes to succeed in e-commerce today — and why now is one of the most exciting times to…
May 19, 2025 Scaling Soulfully: How Stephen Ridley Built a Global Music Movement
What happens when you stop following the rules—and start following your passion? In this inspiring and insightful episode, Stephen Ridley shares how he built a globally recognized music brand, grew an online academy that now teaches over 1.2 million students, and turned personal passion into a thriving, purpose-driven business. Whether you're an entrepreneur or creative professional, Stephen’s story offers a…
May 12, 2025 How to Negotiate Like a Pro – Lessons from Wendy Minne
Negotiation is more than winning—it’s about creating value for both sides. Many business owners struggle with negotiations, relying on outdated strategies that often lead to conflict or lost opportunities. Whether you're dealing with vendors, partners, or internal stakeholders, your ability to negotiate directly affects your bottom line and professional confidence. In this episode, you’ll learn how to negotiate…
May 5, 2025 Legal Pitfalls That Sink Small Businesses—And How to Avoid Them
If you're a small or medium-sized business owner, this episode could save you from costly legal missteps that threaten your business's growth—or even its survival. Legal expert Matthew Fornaro joins the podcast to highlight the essential contracts and legal strategies that many entrepreneurs overlook in their rush to launch or scale. Whether you're just starting out or already running a business, you’ll learn how…
Apr 28, 2025 Rethinking Pay: Why Your Top Talent Might Be Eyeing the Exit
If you think pay is just about numbers, think again. In today’s talent-short market, the way you compensate your people could be the reason they leave—or why they stay and thrive. In this episode, Trudy MacDonald, award-winning business leader and Managing Director of TalentCode HR, pulls back the curtain on remuneration. She explains why most businesses are getting it wrong and what you can do to build a pay…
Apr 21, 2025 Business as Unusual: Thriving in a Changing World
In today’s fast-changing business landscape, survival isn’t just about cutting costs—it’s about adapting, innovating, and thinking long-term. In this episode, we sit down with Rick Yvanovich, an experienced entrepreneur and business strategist, to explore what it takes to thrive in an era of constant transformation. Whether you're a start-up founder or an established business leader, this conversation will help you…
Apr 15, 2025 Trapped in Your Business? How to Escape the Hub-and-Spoke Model
If you're a business owner who feels overwhelmed, overworked, and constantly in the thick of everything, this episode is a must-listen. Host Paul Sweeney takes a deep dive into the "hub and spoke" model—a common but problematic setup where every decision, task, and communication flows through you, the owner. While this might seem manageable in the early stages, it quickly becomes a bottleneck to growth,…
Apr 7, 2025 Surviving and Thriving in a Crisis: Lessons from a Crisis Management Expert
Are you prepared for the unexpected? Every business will face a crisis at some point—whether it’s a PR disaster, a supply chain breakdown, or a financial emergency. But the difference between businesses that survive and those that struggle often comes down to preparation. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with crisis management expert Stephanie Craig from Kith…
Mar 31, 2025 Fixing Your “Frankenstein Business” – How to Attract the Right Clients
Are you attracting the right customers for your business, or are you stuck in a cycle of working long hours for clients who aren’t the right fit? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Marama Carmichael, CEO of Oracle Tree, to uncover why so many business owners struggle to find their ideal customers—and how to fix it. If you’re tired of feeling like your marketing…
Mar 24, 2025 Revolutionizing Board Meetings: How Zeck is Changing the Game
One of the most time-consuming and frustrating challenges faced by businesses are meetings, and especially board meetings. From chasing down reports to dealing with last-minute changes and version control issues, the process can quickly become a logistical nightmare. And what a headache (and waste of time) it is reading a slide show on your phone and then seeing the same presentation in the meeting! But what if…
Mar 17, 2025 Sales Without the Sleaze: How to Win More Clients with Authentic Follow-Ups
Struggling to close deals? Losing potential customers because you’re not following up effectively? You’re not alone—most business owners and entrepreneurs give up after just two or three follow-ups, missing out on massive sales opportunities. In this episode of The Business Behind Your Business, sales expert Jacob Hicks shares why consistent follow-up is the secret weapon for increasing conversions, building…
Mar 10, 2025 Mastering Supply Chain Management
Struggling with supply chain issues? Wondering how disruptions could impact your business—or how to prevent them? You’re not alone! Supply chains became a hot topic during COVID-19, but they remain a critical factor in business success today. Whether you’re a small business owner, entrepreneur, or industry leader, understanding how supply chains work (and how to manage them) can save you time, money, and major…
Mar 3, 2025 Hiring Smarter: The Power of Virtual Assistants in Business Success
Feeling overwhelmed with endless tasks in your business? You don’t have to do it all alone! In this episode of The Business Behind Your Business, we uncover how virtual assistants (VAs) can help you regain your time, reduce stress, and grow your business more efficiently. If you’ve ever felt stretched too thin or unsure about outsourcing, this conversation will help you understand the benefits of working with a VA…
Feb 24, 2025 Boosting Sales with AI-Powered Quizzes – The Future of Customer Engagement
Are you struggling to generate high-quality leads without spending a fortune on marketing? In this episode of The Business Behind Your Business, we uncover a game-changing strategy that can double or even triple your lead conversion rates—without increasing your marketing budget! Our guest, Maxwell Nee, Chief Revenue Officer at ScoreApp, reveals how quiz marketing is helping businesses attract, engage, and convert…
Feb 17, 2025 The Essential Start-Up Toolkit
Starting a business is easier than ever, but building a successful one? That’s the real challenge. Many entrepreneurs dive into start-ups without fully understanding the risks, market demands, or financial pitfalls—leading to failure before they even get off the ground. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Peter Deans, business advisor and author of The Start-Up…
Feb 10, 2025 The Art of the Turnaround: Leadership Lessons for Business Success
Are you struggling to keep your business afloat, or wondering how to take it to the next level? In this episode of The Business Behind Your Business, we uncover the secrets of business turnarounds, leadership, and growth strategies with expert Mike Dunlop. With a track record of reviving over 34 failing businesses, Mike shares proven strategies that can help you transform your business, retain top talent, and…
Feb 3, 2025 Cut Costs, Not Quality: The Future of AI-Powered Video Production
Want to create high-quality videos for your business but don’t have the budget or expertise? Video marketing is one of the most powerful tools for engagement, but traditional production can be expensive, time-consuming, and complex. In this episode, we uncover how AI-powered tools can help businesses create professional videos at scale—without breaking the bank. Join host Paul Sweeney as he chats with Amer Tadayon,…
Jan 27, 2025 Quiet Quitting Uncovered
Are you struggling with disengaged employees, declining productivity, or a team that seems to have mentally checked out? You’re not alone. The rise of quiet quitting—where employees do the bare minimum instead of actively contributing—has become a major challenge for businesses. But what if quiet quitting isn’t the real problem? What if it’s just a symptom of something deeper? In this episode, Paul Sweeney sits…
Jan 13, 2025 How to Keep Your Business Afloat: Insights on Costs, Cash, and Customers
Are you a small business owner worried about cash flow, rising tax debt, or financial uncertainty? You’re not alone. Many SMEs struggle with these challenges, but the good news is that there are practical strategies to help you navigate them. In this episode of The Business Behind Your Business, we sit down with insolvency expert Bruce Gleeson from Jones Partners to discuss the critical financial risks facing SMEs…
Dec 30, 2024 2024 - A Year in Review
In this reflective episode of The Business Behind Your Business, host Paul Sweeney recaps key insights from 2024 and provides actionable advice for setting your business up for success in 2025. Paul emphasizes the importance of revisiting your business's purpose and strategy, systemizing operations, leveraging technology like AI, and empowering your team to achieve their best. With highlights from discussions on…
Dec 16, 2024 From Strategy to Sales: Weekly Sprints for Business Growth
Struggling to grow your business and boost sales? Many business owners get stuck in inefficient sales processes, chasing the wrong clients, or failing to execute a clear strategy. In this episode of The Business Behind Your Business, we uncover a proven framework to help you increase sales, optimize your strategy, and achieve sustainable growth—without the overwhelm. Host Paul Sweeney is joined by Simon Severino,…
Dec 2, 2024 From Burnout to Brilliance: Transforming Workplace Culture
Burnout is at an all-time high, and it’s affecting leaders just as much as their teams. But what if burnout wasn’t just about stress or overwork? In this episode, leadership expert Trudy MacDonald shares why burnout happens, how leaders unintentionally contribute to it, and—most importantly—how to fix it. If you want to create a workplace where people thrive, stay engaged, and perform at their best, this episode is…
Nov 18, 2024 Breaking Free from Day-to-Day Operations: Systemize Your Business
Are you constantly caught up in the day-to-day operations of your business, leaving little time to focus on growth? Do you find it difficult to delegate tasks effectively, leading to burnout and inefficiency? If so, this episode is for you. Learn how systemology can help you break free from the daily grind, streamline your operations, and create a business that thrives—without relying on you for every decision. In…
Nov 4, 2024 Building Wealth Beyond Business: Property Strategies for Business Owners
Are you a business owner looking to build wealth beyond your business? Many entrepreneurs focus solely on growing their business but overlook the potential of property investment as a way to secure long-term financial success. In this episode, finance expert Charles Zerafa joins us to discuss how business owners can strategically invest in commercial property to build wealth, reduce risk, and leverage tax benefits.…
Oct 21, 2024 Cracking the Code: Quality Certification Simplified
Are you struggling to improve efficiency, secure bigger contracts, or build trust with customers? Quality certification could be the key to unlocking new opportunities for your business. In this episode of The Business Behind Your Business, we dive into the world of ISO 9001 and quality management with John Mason from Quality.com. Whether you’re a small business owner or part of a larger organization, understanding…
Oct 7, 2024 Why 80% of Marketing Fails: The Strategic Missteps Businesses Make
If you’ve ever felt like your marketing efforts aren’t delivering the results you expected—or worse, feel like you're just wasting money—this episode is a must-listen. Marketing expert Karim El Gabaili joins host Paul Sweeney to break down why so many marketing strategies fail and what businesses can do to build a marketing engine that actually works. Whether you're frustrated by low ROI, unclear direction, or just…
Sep 25, 2024 Scaling with Structure: Garrett Delph on Fixing Chaos in Business
Feeling stuck in the cycle of micromanagement? Wondering why your team isn’t performing the way you’d hoped—despite all your oversight? This episode is for you. Join us as we uncover the real reasons micromanagement persists in businesses and why it’s not a leadership flaw—but a structural one. In this conversation with Garrett Delph, founder of Clarity Ops, you'll learn how to move from chaos to clarity by…
Sep 10, 2024 From Overworked to Architect: Bradley Hamner's Blueprint for Business Freedom
Are you feeling overwhelmed in your business—wearing all the hats, constantly putting out fires, and wondering if you’ll ever get the freedom you set out to create when you first started? Well this episode is for you. Whether you're early in your entrepreneurial journey or running a growing business that’s starting to outgrow you, this conversation will help you break free from the daily grind and start thinking…
Aug 26, 2024 Using AI for Business Success
Feeling overwhelmed by all the hype around artificial intelligence? Not sure how it fits into your small business—or if it even should? This episode is your starting point. Join us for a practical and myth-busting conversation with AI entrepreneur and Anabots AI co-founder Josh Thomas, who breaks down how small and medium-sized business owners can start using AI today to improve efficiency, make better decisions,…
Aug 15, 2024 Smart Cost-Cutting Strategies to Boost Your Business Profits
Discover proven cost-cutting strategies that can significantly increase your business profits without sacrificing quality. In this episode of 'The Business Behind Your Business,' we dive deep into practical tips and techniques to streamline your operations, reduce overheads, and drive sustainable growth. Some of the strategies include: Assess Current ExpensesNegotiate with SuppliersOptimize Operational…
Jul 29, 2024 Spotting Employee Red Flags: Navigating Employment Challenges in SMEs
Employee issues can drain time, resources, and morale from your business. By addressing these red flags early and effectively, you can maintain a positive workplace environment and ensure your business thrives. Our experts James Frank and Raj Nathoo discuss the common issues that arise with employees in small and medium-sized businesses. From legal compliance and the importance of clear communication to the impact…
Jul 16, 2024 Breaking Barriers: Overcoming Common Business Growth Excuses
In this episode of "The Business Behind Your Business," host Paul Sweeney dives into the common excuses that hold business owners back from achieving profitable growth. What is stopping your business from achieving "Better Business Profits than 70% of Your Competition"? Paul explores actionable strategies to overcome these barriers. Discover how to move beyond the typical reasons for stagnation and implement…
Jul 2, 2024 The Great Wealth Transfer
Are you a small business owner over 50 wondering how to exit your business or pass it on to the next generation? Or maybe you're part of the younger workforce looking to understand how you can step into ownership without massive upfront costs? In this episode, we dive into one of the most critical challenges facing small and medium business owners today: how to successfully plan for succession and transfer wealth.…
Jun 19, 2024 Stay on Top of Your Numbers: Expert Tips for Small Business Owners
In this episode of "The Business Behind Your Business," we discuss the critical importance of understanding your financial figures as the year comes to a close. With tax season approaching, maximising your returns and profits is crucial, but many business owners often overlook the need to stay on top of their financial data. We highlight the necessity of maintaining accurate and up-to-date financial records to make…
Jun 3, 2024 Mastering Business Storytelling with Video Marketing
Are you struggling to make your business stand out online? Not sure how to connect with your audience in a way that builds trust and drives results? In this episode, we dive into a powerful marketing tool that’s often underutilized—storytelling through video. Whether you're camera-shy or already dabbling in content creation, this conversation will help you better understand how to use video to authentically…
May 24, 2024 Are You Paying Too Much Tax? Unlock The Power of End-of-Year Tax Planning
Do you feel confused about what you should be doing for your business at the end of the financial year? Do you feel pressure to buy, buy, buy with the EOFY sales? Or do any of these concerns around business taxes sound familiar? Scrambling to find the cash to make your tax paymentsWithholding spending on your business to free up money to pay your taxesConfusion and worry over taxesYou aren't alone! These are common…
May 3, 2024 Adapt or Vanish: Navigating Business Disruption in the Age of AI
What should business owners do when new technology threatens to derail their business? Close down or find a new path? This was the dilemma experienced by professional copywriter Leanne Shelton (Write Time Marketing). With the avalanche of artificial intelligence taking over much of content creation, Leanne made the challenging decision to pivot her business and embrace AI by becoming an expert on ChatGPT and AI.…
Apr 22, 2024 Unlocking Opportunities: Navigating Business in Uncertain Times
There's so much uncertainty in the world and it can feel hard to confidently lead your small business when the path ahead is unclear. Today we're joined by Jim Mills, the managing director of Merit Planning Hills, to look at some strategies to help guide businesses during difficult times. Jim looks at some of the factors that affect businesses, including: Economic fluctuationsInterest ratesGovernment policiesGlobal…
Apr 9, 2024 Beyond Credit Cards: Best Alternatives for Funding Your Business
As a small business owner, do you fall back on your business credit card for everything? While using these credit cards is very popular, it's important to recognise when there are better solutions. We are joined by Jason Smith (Capital Plus Finance) for a frank discussion on how credit cards can be misused by businesses, plus learn about some useful options for your funding needs such as non-bank business loans and…
Mar 28, 2024 Save Your Business Money by Improving Employee Engagement and Retention
Does your business struggle with a constant turnover in employees? This is an issue for many businesses and the cost of hiring and onboarding new employees is high. Or perhaps you have some amazing employees and you want to learn more about how to retain them? We are joined by Paul Cripps from PK People Solutions to look at these issues and more. Paul highlights some of the Key Takeaways from the 2024 HR Industry…
Mar 15, 2024 Strategic Insights: Unveiling the Power of Three-Way Forecasting
In this episode we'll be exploring the transformative power of Three-Way Forecasting and how it can revolutionize your approach to financial planning and decision-making. Understanding Three-Way Forecasting: What exactly is Three-Way Forecasting? We break down this concept into digestible pieces, explaining how it integrates income statements, balance sheets, and cash flow statements.Learn why this holistic…
Mar 1, 2024 5 Reasons Why Your Business Plan Can Fail
If you watched our last episode, you will have learned that it is never too late to make a business plan. In this episode, we look at some of the common mistakes business owners make when creating and using business plans. So look out for these 5 common business plan fails: Not actually making a planLack specific goalsPlan isn't implementedNo accountabilityNothing is measuredLearn more about business plans in this…
Feb 15, 2024 It's Not Too Late to Make a Business Plan
What are your business and personal goals for the year? What plans have you made? How will you implement these plans? How will you assess if your goals are being met? If these questions leave you feeling overwhelmed, never fear! It's NEVER too late to make a business plan. Find out the benefits of making a business plan, plus some simple tips to get you started. Learn about the simple framework for assessing your…
Dec 28, 2023 The Year in Review
The 2023 calendar year has drawn to a close. For many, it was still a year of hangover effects from covid and poorer economic conditions. For many others, it was a year of substantial growth and increased profits. So what set those businesses apart? In this episode, our host Paul Sweeney reflects on some of the key takeaways from conversations with our guests and business owners. From all of the team at The…
Nov 30, 2023 Choosing an Accountant for Your Business
What do you need to consider when choosing an accountant for your business? It's an important decision - getting the right accountant for your needs can help you build a profitable and healthy business. Here are some key factors to consider: What services does your business need? What are your values?What are the qualifications and experience of the accountant?Benefits of using an accountant: Improved systems and…
Nov 9, 2023 How Audit Insurance Can Save You Time and Money
One of the accepted risks of running a business is being audited by the tax department. Nowadays, there are multiple government agencies that you and your business may need to deal with, apart from just the Australian Tax Office and possible income tax audits. With increased data sharing between government organisations, it has become much more common to have audit activity triggered for things like payroll tax…
Nov 2, 2023 7 Steps to Business Success
What can you do to give yourself the best chance of success in your business? Following on from our last episode on business health checks, Paul Sweeney shares the 7 steps you need to take to create some positive changes in your business. What kinds of outcomes can you expect? Your business will be more profitable, you'll be less stressed, and you'll feel more in control. It's very normal for small business owners…
Oct 19, 2023 Revitalise Your Business with a Health Check
In general, small businesses are not healthy. Here are some alarming statistics - Australian Small Business and Family Enterprises Ombudsman (ASBFEO) has found that 49% of small business owners make less than average wages, and two out of 5 micro and small businesses are not profitable. Interestingly, there are also businesses who are thriving in the current conditions, at the same time these other businesses are…
Oct 2, 2023 Using Events to Promote Your Business
Events have long been a go-to strategy for businesses aiming to showcase their products or services. However, it's not uncommon for these efforts to fall flat despite the considerable investments of time, effort, and money. In this episode we address the questions of: How can we turn the tide and make our events successful? How do we extract real value from hosting these gatherings?And most importantly, how can we…
Sep 18, 2023 Building Relationships: A Key to Business Success
Knowing your business and providing amazing products or services is only part of running a successful venture. Another crucial aspect of business success is building positive relationships. From fostering business-to-business ties, to encouraging return customers, to keeping fantastic staff - how you manage relationships is integral to your business. We are joined by Jason Owen, the Managing Director of D2N…
Sep 4, 2023 How Storytelling Connects You to Your Customers
Business owners - here's an important question to ask yourselves, "Do my customers actually know what I do for them?" We are joined again by Nathan Williams (Customer Return) to look at this crucial issue - and how the use of storytelling can help bridge the gap in understanding and build your relationship. You can spend a lot of time and energy providing amazing services or products for your customers, but if your…
Aug 21, 2023 Podcast Meet Up: Tips on Revitalising Your Business
We hosted The Business Behind Your Business Meet Up – a fun celebration for our podcast community. All of our podcast guests and listeners have been a special part of our podcast and we wanted to say thank you, plus hear from everyone about their business journeys. It was a great opportunity to network and build our small business community. We also enjoyed morning tea and gave away some podcast merch! (Bonus – you…
Aug 7, 2023 Amy Bett - Getting Control of Your Cash Flow
One of the biggest issues for business owners is managing cash flow. Healthy cash flow is crucial for the success of any business. Cash flow is a term that is often confused with profit. Business owners often say, "My business is busy and profitable, so why don't I have any money in the bank?" Find out why it is so important to understand your financial reports and learn some simple steps to improve cash flow. We…
Jul 24, 2023 Modern Slavery - What Business Owners Must Know
We are joined by Anna Ruth from Freedom for Humanity for an eye-opening chat about modern slavery. Freedom for Humanity is an organisation committed to creating a world where human rights are upheld, and all individuals can flourish and thrive. In this conversation we delve into Anna's profound insights, her passion for human rights, and the incredible work being done by Freedom for Humanity to make a positive…
Jul 10, 2023 Bronwyn Reid - How small companies can work effectively with larger ones
As a small business owner, have you ever thought about doing business with large companies and decided it was never going to happen because it was just 'too hard' or the differences between your business and theirs were just too great? Find out how to successfully bridge the gap between small businesses and larger businesses. Learn about why small business owners can struggle to get contracts with larger businesses…
Jun 25, 2023 Bruce Billson: How ASBFEO helps small businesses
We are joined by our special guest, The Honourable Bruce Billson, the Australian Small Business and Family Enterprise Ombudsman (ASBFEO). Bruce explains the role of ASBFEO and the different programs and services available to assist small businesses. Helping small businesses with dispute resolutionA policy and advocacy space to help small businesses deal with governments and regulatorsSharing the stories of small…
Jun 9, 2023 Preparing for a New Business Year
The end of the financial year is swiftly approaching - so what does that mean for you as a business owner? What activities do you need to do to set your business up for the best start in the new financial year? There are two types of essential business planning that you should be doing at this time of year. First of all, there is tax planning and secondly, there is strategic planning. Tax planning helps you…
Mar 30, 2023 Director Penalty Notices & the ATO
If you have a business in Australia, you may have noticed that the Australian Tax Office (ATO) is putting a lot of effort into recovering debt from businesses. This is because over the last few years, debt collection had been halted because of Covid and it's many issues like lock downs. We are joined by Bruce Gleeson (Jones Partners Insolvency) to look at ways that businesses can better engage with the ATO and deal…
Mar 22, 2023 Melissa Caddick & Ponzi Schemes: Lessons for Investors & Business Owners
The Melissa Caddick Ponzi scheme rocked the investment world when it came to light a couple of years ago. Unfortunately, this kind of fraudulent behaviour is nothing new or unusual and we all need to guard against it. Our special guest, Bruce Gleeson (Jones Partners), is the liquidator for Melissa Caddick and has been very busy working on this case. Bruce shares some advice to help investors protect themselves from…
Mar 15, 2023 Stuart McLeod: From Accidental to Purposeful Entrepreneur
Are you curious about starting a business? Do you want to learn more about the SaaS industry? Maybe you are interested in becoming an entrepreneur yourself? Listen in and gain some insight from our special guest, Stuart McLeod, co-founder of Karbon. Stuart has had many experiences as an entrepreneur. He started off in his early days with creating a tool to solve his own business problem, and luckily found a greater…
Mar 6, 2023 Changes to Industrial Relations Laws
Did you know that a series of changes to industrial relations laws have been happening in Australia? Some have come into effect in Dec 2022 and others are happening throughout 2023. Many business owners are not aware of these changes. It is necessary for business owners to keep on top of this information - ignorance is no excuse. Penalties will apply to businesses not following the new rules, once a law comes into…
Mar 3, 2023 Why Your Goal Setting is Failing
Do you feel like you are stuck in a rut making the same goals for your business every year because these goals are never achieved? Maybe it's time to take a closer look at how you are setting your goals. Paul Sweeney (Pretium Solutions) explores how goals are developed - and asks the all-important question of what lies underneath your goals, the why. Find out how you can create a plan for your business that will…
Feb 21, 2023 5 Things to Stop Doing in Your Business
Business owners spend a lot of time thinking about the things they should be doing. What are the latest trends to get on top of? What are the newest tools you need to be using? What are your goals and targets for the year ahead? But few business owners take the time to think about what they need to stop doing. We all pick up habits, some good, some not so productive. And sometimes it's useful to take a moment and…
Feb 10, 2023 The Journey From Corporate to Small Business
Are you feeling stuck in the day to day routines of your corporate job? Have you ever dreamed of running your own business? You are not alone! Many people take the plunge into the SME waters - but is it worth it? And is it the right decision for you? If you are thinking about making a move, then this is the episode for you! We are joined by Wendy Minne from Nova Mentis, an accredited business coaching organisation.…
Feb 9, 2023 Starting a New Year
Paul Sweeney, the host of The Business Behind Your Business, is back and ready for another exciting year of delving into the world of small business. We are settling into 2023 now with the Australian summer holidays fading into memory and busy routines returning. We are also seeing a push from many businesses to have staff back in the office after the last few years with many of us working from home. It's a period…
Dec 19, 2022 Why Do We Make a Podcast for Small Business?
Maybe you've been wondering how this podcast came about? A bunch of factors coming together resulted in Paul Sweeney wanting to create a podcast focused on content to help small business owners. First of all, Paul comes from a small town where he saw first hand the implications of local businesses succeeding or failing and how this affected the whole community. This background inspired Paul to want to help…
Dec 12, 2022 Stopping Zombie Spending
Are you guilty of mindless spending at work? Maybe you have cash leaking from your business and you don't even realise it! Paul Sweeney (Pretium Solutions) explores some of the most common areas where money is wasted: Unused or under-used subscriptionsUnnecessary licencesOld subscriptions from past employeesAutomatic renewalsThese areas are often overlooked by business owners. Take control of your 'zombie spending'…
Dec 8, 2022 How Standard Operating Procedures Can Simplify Your Business
Standard operating procedures (or SOPs) are about making things simpler at work and saving time. The work day is full of so many tasks and it makes sense to keep things as easy as possible. SOPs help you organise and streamline your activities to make the best use of your time. This is especially important for small business owners who may be wearing many hats and having to carry out a variety of jobs throughout…
Nov 30, 2022 When Accuracy is Required
We assume accuracy is beneficial all of the time, but perhaps not always necessary. You can think of situations where accuracy might be sacrificed for speed perhaps, creativity, or just to get the ball moving on a project. Remember the saying by Catherine Carrigan, 'Perfect is the enemy of done.' But when is accuracy essential in business? Accuracy is required in your business' financial reports. This kind of…
Nov 24, 2022 Why Cash Flow is King
Running a successful business is all about the profit, right? While being profitable is the ultimate goal of a business, one of the most important factors (and one of the biggest pain points) is management of cash flow. So what can you do to improve your cash flow? Paul Sweeney from Pretium Solutions explores some crucial aspects of cash flow: Understand what cash flow is - and how it is different to profitIdentify…
Nov 15, 2022 Managing Stress as a Business Owner
Running your own business is amazing, right? The freedom, the power, the money - more like, the STRESS! Stress is something that everyone experiences, but for small business owners, it can feel extreme as you try to grapple with every problem imaginable and find solutions to please everyone. It's an uphill battle that can leave you feeling very much alone. There are strategies to help you deal with this common…
Nov 7, 2022 Practical Sales
Sales is commonly listed as a problem area for businesses. But where to begin with fixing things? What can you do to improve your sales? Nathan Williams, founder of Customer Return, joins us to look at some of the biggest sales issues faced by businesses including: Developing the right pitchCreating a sales process that worksHow you can target your 'ideal' clientGetting repeat salesMaking referrals work for…
Oct 27, 2022 Data Security & the Optus Breach
It's something that all businesses (and individuals) dread - a data breach. We all know by now how important it is to protect our data. But despite the tools and education available, these data breaches still happen. And sometimes, like the recent Optus breach, they are massive. This incident has led to many important questions being asked: How did it happen and how can we keep it from happening again?What sorts of…
Oct 24, 2022 Best Business Advice for Our 100th Episode!
As part of our celebration of our 100th episode, we asked our listeners what topic they would like covered. The consensus was to do a compilation of the best business advice from listeners. So that is what you will find in this jam-packed episode! We heard from business owners and professionals about the strategies that have made a positive difference in their businesses. From human resources tips, to the best…
Oct 18, 2022 Delegation Done Correctly
Delegation can be a great tool for business owners to use - but only if used correctly! Otherwise, employees can feel resentful ("I'm getting the jobs no one else wants!") or overwhelmed ("This isn't my job, why am I doing it? I have no idea what to do!") Raj Nathoo from Keystone Active Learning shares some helpful tips on using delegation successfully. Find out why it's important to understand your employees'…
Oct 10, 2022 Data for Business Success
Do you need to know more about your customers or competition? What about trends affecting your industry? Or generational shifts in society? Successful businesses are all about providing great solutions to difficult problems faced by your customers. To make sure you are on the right path, it is crucial to have the right information to build your business. Access to data can help your business grow and thrive. It can…
Sep 16, 2022 We're Taking a Break
We'll be back after a short break - there's more podcast episodes to come It's been a busy year! Between running a small business, sharing business information in this podcast and keeping up with family, we are always hopping! We have decided to take a short break from producing weekly podcast episodes, but rest assured, we'll be back with more content to help you run a successful business! Upcoming episodes…
Sep 8, 2022 Standing Tall Through Labour Shortages
Does your business rely on labour? An aging population and falling immigration rates already reduced our labour market and then COVID-19 made staffing challenges that much harder. So how can your business grow and prosper during these challenging times? Paul Cripps from PK People Solutions explores the issues around labour shortages and provides some ideas for how businesses can successfully navigate these…
Sep 2, 2022 Why Tax Refunds are Bad for Business
Getting a tax refund is good, right? Everyone loves a tax refund! But, if this tax refund is for your business, then it may be a sign of trouble! It's time for a closer look at what is happening in your business. Find out why tax refunds are bad for business in this episode with Paul Sweeney, from Pretium Solutions. Hint: it's all about the cash flow! Luckily, there are things you can do to improve your business…
Aug 26, 2022 Keeping Business Simple
The premise of 'keep it simple' has been widely used and helpful for many people in many scenarios. It's about not overcomplicating things which can leave room for problems to develop. 'Keeping it simple' also applies to business. As a business owner, the more complicated you make things, the more steps that you add in a process, the more errors you may be introducing into your business. Just like the children's…
Aug 16, 2022 How eInvoicing Will Benefit Your Business
You may have heard that Australia is adopting eInvoicing, a new standard and network to help businesses with their invoicing needs. Larissa Walker, the ATO's eInvoicing Business Adoption Lead, joins us to raise awareness of eInvoicing and to share information on the many benefits to businesses. When we're talking about eInvoicing, this isn't just the act of emailing your invoice to another business and expecting…
Aug 10, 2022 Getting Started with Automation
Following on from our episode on the benefits of automation, Paul Sweeney (Pretium Solutions) takes a closer look at how you can get started using automations. First of all, it's important to decide what would benefit from automation. Some of the key things to look for in tasks are as follows: Is it a repetitive task? (Those boring tasks like data entry)Is it a fragile tasks? (Easily affected by human error like…
Aug 2, 2022 Why You Should Automate Your Business Processes
Are you feeling time-poor in your business? Maybe you're looking for ways to free up time in your busy days? Automation is the key! Learn how some simple strategies and tools can help you make better use of your time. Your business will be more productive and efficient. Some of these time-saving strategies include: Develop business systems - plus document, review and update them regularlyAutomate processes where…
Jul 26, 2022 Getting Your Start-Up Investment Ready
Are you ready to grow your start-up but not sure how to attract funding? It is important to have your business ready before you try to gain investors. Roshan Sidhu from Frank Law looks at some important things you need to do to make your business investment ready: Make sure your business structure, documentation and processes are clear Have good cash flow and all systems running as efficiently as possibleHave a…
Jul 19, 2022 Jiwa: How an ERP can help your business
Do you struggle to forecast the right amount of stock to order? Are your manual systems and processes letting you down? Find out how ERP (enterprise resource planning) software, like Jiwa, can help your business be more efficient and profitable. It combines inventory management, accounting and other tools in one complete package. Getting the right business tools can make a world of difference. David Fisk, the…
Jul 12, 2022 Maus: Tools to Accelerate Your Business Growth
Do you have trouble keeping track of what is going on in your business? Does the idea of business planning leave you feeling overwhelmed? Are you ready to grow your business, but not sure where to start? If any of this sounds familiar, maybe you need an 'all-in-one' business tool! Chris Palmer, from Maus Software, shares how their cloud-based management system can help you create a successful business. Maus provide…
Jul 5, 2022 Take Control of Your Inventory with Unleashed
Do you have a business that buys and sells products? Or do you manufacture products to sell? Or, maybe you are looking at starting a business that will have stock? If your business has inventory, then you need a tool to help you manage your stock and grow your business. If you don't already have an inventory management system, then this is a tool that your business needs. Know where your stock is and what your…
Jun 28, 2022 How Knowledge Can Give You a Competitive Advantage
What can you do to gain a competitive advantage over other businesses? Raj Nathoo from Keystone Active Learning discusses how business owners can use the knowledge within their business to its greatest capacity. Some important points that Raj discusses include the following: Identify training needs within your organisationOffer staff training - this helps keep skills and knowledge within your organisation, plus it…
Jun 21, 2022 Traps to Avoid this End of Financial Year
What traps do you need to avoid this end of financial year? What is the simple strategy behind tax planning? End of Financial Year (EOFY) activities should include, but not be limited to taxation planning. There are some traps that every business owner should avoid at this time of year. So what do you need to look out for this EOFY? What tips and tricks will make the next year better? Join Paul Sweeney (Pretium…
Jun 14, 2022 Intellectual Property: What are your first steps when starting a business?
Intellectual property (IP) is frequently overlooked by businesses. But by looking at your IP issues early, when you are setting up your business, you are both protecting your business, as well as adding value to it. André Meyer, founder of Meyer West IP, joins us to take a closer look at intellectual property and the issues facing business owners when they are setting up their businesses. André explores some…
Jun 7, 2022 Why Every Business Needs an Exit Strategy
So you have just started your business - why would you want to look at exit planning? Well, the more you focus on having a great exit plan, the more profitable and successful your business will be. A good business plan is a long-term plan, with both a start and a finish. By planning your business exit strategy before you begin (or at least early!) your journey will be more rewarding, and your business better…
May 31, 2022 Scaling Your Start-Up for Success
What's the difference between a 'start-up' and 'starting a business'? A start-up is all about scale, it's about creating a business that is built to grow quickly. We are joined by Meryl Johnston from Bean Ninjas. Meryl looks at start-ups and ways you can scale your business. She also looks at supports for businesses such as mentors and strategies for determining if your business idea would even make a successful…
May 24, 2022 National Employment Standards
Do you understand your employer obligations under the National Employment Standards? Whether you have one employee (even if it's just you, the business owner) or many, these are rules you must follow, including understanding changes in the past couple of years. Paul Cripps (PK People Solutions) gives an overview of the eleven points of the National Employment Standards, including the newest changes around casual…
May 17, 2022 Turning Your Passion into a Business
Are you ready to turn your passion into a business? Sister2Sister pop duo did exactly that when they opened the popular Sister2Sister School of Singing in 2004. They successfully moved from a performance career to balancing running a singing school with being professional freelance, session vocalists. So how did they do it? Learn about the exciting journey of Sharon and Christine Muscat and find out why profitable,…
May 11, 2022 Before You Start Your Business
Is being passionate about your product or service enough to warrant starting a business? What about skill or quality - if your product or service is 'the best', does that mean you should start a business selling it? A successful business requires more than just passion, skill and an amazing product or service. Paul Sweeney (Pretium Solutions) looks at what you need to do before you start a business. How can you…
Apr 27, 2022 Should I Start a Business?
Do you have a great business idea, but not sure where to start? Are you confused about what you need to do first? If this is you (too many questions and not enough answers) then you are in the right place! Paul Sweeney, chartered accountant and business advisor, explores what you need to know before you launch your new business. This episode is the first in a series focusing on starting a business. And don't worry…
Apr 19, 2022 Law @ Work
As a business owner, have you ever avoided getting advice because it was too expensive, then had to fix up a legal problem which cost even more money? Have you turned down opportunities because getting advice was too hard and too expensive? Do you worry about being appropriately covered for risk but not sure who to turn to? Running a successful business means staying up-to-date with your responsibilities and…
Apr 12, 2022 Practical Ways Employers Can Look After Their Employees' Wellbeing
As an employer, what are you doing to look after your employees? These days, employers are investing more into employee wellbeing than ever before. Employee relations and getting the most out of your employees is one of the most critical things for any business, but it's particularly important for small businesses. Paul Cripps from PK People Solutions has some practical tips to improve the wellbeing of your…
Apr 5, 2022 Black Dog Institute - Creating a Mentally Healthier World
How can we support better mental health in our communities and workplaces? What training is available to help workplaces promote mental health and recognise when someone needs help? Who can you turn to if you are worried about the mental health of someone at work or at home? Michael van Dyk from The Black Dog Institute shares some of the key things that the Black Dog Institute does, including: raising awareness and…
Mar 29, 2022 You Really Do Have Time to Work on Your Business
Do you feel like your days are spent running from one thing to another and never getting anything done? Do you look at those 5 and 10 minute gaps between speaking to this client and invoicing that client and picking the kids up from school and think, "That's not enough time to do anything, why bother?" Is your business suffering from not enough of your attention because there just isn't time? The disruptions of…
Mar 9, 2022 Why You Need to Know How to Increase Revenue to Be More Profitable
What is revenue and why is it so important? Let's start with looking at profit. Profit is the outcome; the end result. It’s quite simply what’s left over from your revenue when you deduct your expenses. Profit is the final score. Just looking at the final result and saying how much you want it to increase won’t make any difference. By focusing on the four factors that will create more profit, the end result…
Feb 22, 2022 How Do You Determine Your Business Strategy?
How do you determine what your business strategy and plan should be? How do you identify what your successful business should look like? What goals and targets should you set for your business this year? The first question you should be asking is 'why?' Asking 'Why'? Has become a key process for business owners, made popular by Simon Sinek’s book “Start with Why”. With a strong WHY you will be able to decide…
Feb 15, 2022 How to Fund Your Research and Development Project
Did you know there are many grants and incentives to help fund early stage innovation companies? And small and medium businesses can access them - they are not just for the large companies. Peter Towers from ESS BizTools explains what opportunities are available around research and development. Find out about the application process and steps you will need to take to gain early stage innovation company status.…
Feb 8, 2022 Why Business Owners Need to Use Superannuation to Plan for Retirement
Planning for your retirement? Or do you look at retirement as something to think of 'down the track'? Many business owners don't plan properly for their retirement. And many rely on selling their business to fund their retirement. But will that provide the lifestyle that you've been dreaming of? Find out what else you should be doing. In this episode, Jim Mills from Merit Planning Hills looks at superannuation and…
Feb 1, 2022 Meet Airwallex - Australia's Fastest Growing Fintech Unicorn
Is your business losing profits to expensive and unnecessary FX conversions? These costs are often 'hidden' but can go up to 5% each time you bring money back, or pay global expenses. In this episode we talk to Henry Broad from Airwallex who have developed a solution to this problem. Essentially, Airwallex provide a cheaper and easier way to manage money globally. We discuss how Airwallex solutions have made it…
Jan 25, 2022 10 More Ideas to Kick-Start Your Business in 2022
We hope you got some inspiration from last week's 'kick-start your business' podcast. We have another dose ready for you this week on The Business Behind Your Business. While we have all been experiencing many challenges over the past couple of years, we want to see businesses flourishing, despite the bumpy road. That is why we are working hard to get resources and support out to businesses. Paul Sweeney shares 10…
Jan 18, 2022 10 Actions to Kick-Start Your Business in 2022
Have you been reflecting on your business over the holidays? Maybe you have found some things that aren't working well, things that you want to do differently. Or perhaps you aren't even sure where to start. Don't worry, we have some inspiration to help you kick-start your business this year. Paul Sweeney shares some of his favourite tips to help make 2022 a great year for your business. Sign-up for our monthly…
Dec 20, 2021 Managing Change in Your Business
Raj Nathoo from Keystone Active Learning explores how your business can manage change in this constantly evolving business environment. It all starts with your personal mindset. Raj discusses why it's important to reduce negative thoughts and stop punishing or blaming yourself for circumstances beyond your control. You need to accept change as being inevitable - change will happen whether you accept it or not. Raj…
Dec 14, 2021 Systemise to Multiply: Policies That Unlock Growth
Why is documenting your business systems important? Mitch Kenny from Maus Software explores the benefits around having your business processes documented. Some of the benefits include: Less reliance on a single business owner/manager Opportunities for scale and growth Improved overall efficiency Mitch discusses barriers that often prevent business owners from documenting their systems. The myths and barriers…
Nov 24, 2021 Buy Outcomes, Not Apps: Tech That Lifts Profit
Technology is wonderful for business, make no mistake. It helps you deliver a more efficient, consistent and effective outcome. For instance, using technology to improve efficiency with compliance and administrative activities gives you more time and resources to apply to value-producing activities like marketing and sales. But we can also fall into the trap of spending money on software and technology that we…
Nov 16, 2021 Read the Signals: Turn Economic Change into Strategy
How will your business be affected by the events happening in the domestic and global economies? What can you do to prepare your business to take advantage of the opportunities and minimize risk from adverse conditions? Jim Mills from Merit Planning Hills talks about what is happening in the markets and in the economy and what small business owners need to know. There's a bigger picture at play that impacts us all.…
Nov 9, 2021 Director IDs Made Simple: Who Needs It, How to Get It
The introduction of director ID will create a fairer business environment by helping prevent the use of false and fraudulent director identities. This will go a long way to better identifying and eliminating director involvement in unlawful activity. Shareholders, employees, creditors, consumers, external administrators and regulators are entitled to know the names and certain details of the directors of a company.…
Nov 2, 2021 Upgrade Your Value: Human Skills AI Won't Replace
Part 2 of our Future of Work series with Harry Nathoo from Keystone Active Learning. What skills will you need to successfully navigate the future of work? The future of work is characterised by rapid and large-scale changes that will affect all industries, in how work gets done over the next decade. This will be influenced by technological, generational, and social shifts. For example, the growing adoption of…
Oct 26, 2021 Keep Your Best People: Retention Systems That Actually Work
This week, we're excited to have Paul Cripps (PK People Solutions) back to shed some light on The Great Resignation Race that we've been hearing about in the media - and how it will impact Australia. Some reports indicate that between 25% and 40% of people are considering moving on in their jobs. Find out what it all means and what you can do to prepare your business. The key will be to act now. You can start by…
Oct 19, 2021 Design Flexible Work That Still Delivers Results
Harry Nathoo from Keystone Active Learning talks about the future of work. The future of work is characterised by rapid and large-scale changes that will affect all industries, in how work gets done over the next decade. This will be influenced by technological, generational, and social shifts. For example, the growing adoption of artificial intelligence in the workplace and the adoption of a more flexible…
Oct 12, 2021 From Heat to Help: Language That Defuses Tough Calls
As businesses begin opening up, there is the added responsibility of enforcing the government's mandate on restricted access to the unvaccinated. Some important questions need to be asked: Are you confident about dealing with potentially aggressive confrontations at work? What training do you or your staff have in handling conflict? What are the benefits and what are the repercussions if you don't? Former British…
Oct 5, 2021 Break the Cycle: Audit, Adjust, Accelerate
The challenges facing businesses just keep piling up. But by being adaptable in your thinking, you can create a better path forward for you and your business. Avoid that sense of deja vu with some solid business planning (and implementation!) Paul Sweeney explores how you can keep your business moving forward once lockdowns end and businesses start opening up. We'll all be dealing with a changed environment - and…
Sep 28, 2021 Owner First, Dad Always: Align Your Business to Your Priorities
We are joined by Daniel Munday, the host of Small Business Dads podcast and the owner and manager of DPM Performance, who specialise in supporting the fitness needs of people who are 40+ years old. We talk about some of the tools and strategies we use in creating a podcast, plus we discuss the challenges and triumphs of running a business and balancing that with family life. Check out our Behind the Scenes blog for…
Sep 21, 2021 Know Your Number: Calculate the Cash Your Business Really Needs
This week we're looking at a topic that is very relevant in today's business climate. Paul Sweeney explores the question: If you are going to survive in small business, it will be necessary to know what your cash needs are going to be, both cash in and cash out. What do you need to consider when working out how much cash to keep on hand? Cash flow is the life of any business and its management is one of the most…
Sep 7, 2021 Profit on Purpose: Build the Business You Actually Want
How do you succeed in small business? Paul Sweeney shares some of the key steps and tools all business owners should have in place to help them succeed in business. In this episode, we explore how using each of these contributes to running a successful business. Get advice before starting: Business PlanBudget and Cashflow ForecastAccounting recordsRegular financial reportsReview Budgets and Cashflow…
Sep 1, 2021 Managing Talent Remotely: From Presence to Performance
How do you manage talent when everyone is working remotely? It's a question being asked by many business owners and managers during these current periods of uncertainty and continued COVID lockdowns. So how do we manage our employees who are working virtually? Harry Nathoo and Paul Cripps discuss how we can achieve this. They suggest that we need to move beyond traditional viewpoints on managing employees.…
Aug 25, 2021 Run Smarter: The 3 Tools Every Business Should Set Up First
Paul Sweeney and Paul Cripps discuss three essential tools that every business needs. Accounting software – accounting (including payroll), bookkeeping, taxationCRM Software - Customer Relationship Management SoftwareSales Tools - the process where a prospect commits to buying from you Accounting Software Accounting is, as everyone knows, an integral part of operating any business. Accounting software helps you to…
Aug 17, 2021 Start-Up Journey: A Practical Path from Idea to Real Business
Paul Murray, founder of AccountKit, shares his experience of the start-up process from an idea, to a minimum viable product, to now having an established business that recently celebrated it's 5th Anniversary. Paul Murray shares some key lessons for anyone contemplating starting a business or for anyone who has already launched their business. Key points raised by Paul include: Importance of identifying a product…
Aug 10, 2021 Business in Crisis: 10 Steps to Stabilise Fast
In our 50th Episode, Bruce Gleeson is back to share his 10 Essential Steps to Take Now If Your Business is in Crisis. After our last conversation with Bruce, which is only a couple of weeks ago, we discussed "What you should be doing when your business is in trouble". Some of the feedback we received was, "Thank you. That's great advice. Can we get some practical steps on what we should be doing?" Bruce Gleeson is…

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The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive

About The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive

Episodes

The Marketing Change That Transformed This Small Business

Why More Revenue Won’t Fix Your Profit Problem

Is Your Business Really Safe in the Age of AI?

Launch, Listen, Improve: A Smarter Way to Build a Product

Why a Great Product Isn’t Enough to Build a Business

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