The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 137 · May 3, 2024 · 31 min
Adapt or Vanish: Navigating Business Disruption in the Age of AI
What should business owners do when new technology threatens to derail their business? Close down or find a new path? This was the dilemma experienced by professional copywriter Leanne Shelton (Write Time Marketing). With the avalanche of artificial intelligence taking over much of content creation, Leanne made the challenging decision to pivot her business and embrace AI by becoming an expert on ChatGPT and AI. Now, Leanne is using her writing expertise to help other businesses navigate th...