The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 159 · February 17, 2025 · 29 min
The Essential Start-Up Toolkit
Starting a business is easier than ever, but building a successful one? That’s the real challenge. Many entrepreneurs dive into start-ups without fully understanding the risks, market demands, or financial pitfalls—leading to failure before they even get off the ground. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Peter Deans, business advisor and author of The Start-Up Toolkit: A Step-By-Step Guide for Founders. Peter shares the biggest mistakes star...