The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 165 · March 31, 2025 · 28 min
Fixing Your “Frankenstein Business” – How to Attract the Right Clients
Are you attracting the right customers for your business, or are you stuck in a cycle of working long hours for clients who aren’t the right fit? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Marama Carmichael, CEO of Oracle Tree, to uncover why so many business owners struggle to find their ideal customers—and how to fix it. If you’re tired of feeling like your marketing efforts aren’t working or that your business has drifted away from your original ...