The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 171 · May 12, 2025 · 25 min
How to Negotiate Like a Pro – Lessons from Wendy Minne
Negotiation is more than winning—it’s about creating value for both sides. Many business owners struggle with negotiations, relying on outdated strategies that often lead to conflict or lost opportunities. Whether you're dealing with vendors, partners, or internal stakeholders, your ability to negotiate directly affects your bottom line and professional confidence. In this episode, you’ll learn how to negotiate with clarity, calm, and confidence — even if you don’t consider yourself a “natura...