The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 180 · July 14, 2025 · 32 min
Unlocking Human Behaviour: The Business Case for NLP
If you’ve ever been frustrated by a team member, confused by a client’s behaviour, or struggled to influence outcomes in your business—this episode is for you. Host Paul Sweeney welcomes experts Josh Davis and Greg Prosmushkin to explore the power of Neuro-Linguistic Programming (NLP) and how small and medium-sized business owners can use it to become more effective communicators, leaders, and decision-makers. In this engaging and practical conversation, Josh and Greg demystify NLP—explaining...