The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 193 · October 13, 2025 · 30 min
Niche Marketing: Why Less Is More for Business Growth
In today’s digital world, standing out as a small business feels harder than ever. Between endless noise, flashy marketing tactics, and conflicting advice, many business owners are left frustrated with wasted time and money. But what if narrowing your focus could actually unlock growth? In this episode of The Business Behind Your Business, Paul Sweeney sits down with Jennifer Christensen, Co-Founder and CMO of Beacon Media + Marketing, to unpack the power of niche marketing. Jennifer shares w...