The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 210 · February 9, 2026 · 33 min
Franchising Without Losing Your Heart: How to Scale a Values-Led Business
What happens when you want to grow your business—but you refuse to lose its heart in the process? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Nuttha Goutier, founder of Sabai Thai Spa, to explore how small business owners can scale, franchise, and systemise without sacrificing values, culture, or authenticity. If you’re worried that growth might dilute what makes your business special, this conversation offers both reassurance and a practical roadmap...