The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 218 · April 6, 2026 · 25 min
Losing 30% of Your Traffic? How AI Search Is Reshaping E‑Commerce
What if your products are great, your website looks professional, and your SEO has been solid for years — yet customers are quietly disappearing? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with e‑commerce growth expert Matthew Stafford to unpack one of the biggest shifts business owners are facing right now: how AI tools like ChatGPT, Copilot, Gemini, and Grok are completely changing how customers discover and decide what to buy. Traditional SEO alone is...