The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 227 · June 8, 2026 · 31 min
From Guesswork to Growth: Data-Driven Advertising That Works
If you’ve ever felt like your advertising is a gamble — spending money without knowing what’s going to work — this episode will change the way you think about marketing. In this conversation, Paul sits down with Skip Wilson to show how business owners can move away from guesswork and start using data to make better, more predictable decisions. Instead of relying on what worked for someone else or hoping a campaign delivers results, Skip explains how to treat advertising as a system, where da...