The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 229 · June 22, 2026 · 24 min
Why Businesses Fail Long Before the Crisis Hits
Most business owners don’t fail because of a crisis. They fail because they never built the foundation that would protect them when a crisis arrives. In this episode, Paul Sweeney connects the dots from two powerful conversations with turnaround experts and reveals a simple but critical insight: everything that gets rebuilt in a business crisis should have existed long before it ever started. If you’ve ever felt unclear about your direction, reactive instead of proactive, or unsure how your b...