The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive · Episode 245 · October 12, 2026 · 28 min
Why a Great Product Isn’t Enough to Build a Business
Starting a business can feel overwhelming, particularly when you are moving into an industry you know little about. In this episode of The Business Behind Your Business, Paul Sweeney speaks with Shelly Kul, founder of Kashkiya, about leaving a successful 20-year corporate IT career to create Australia’s first dedicated mother-and-daughter clothing brand. Her story shows why taking the first step, listening to customers and learning as you go can be more valuable than waiting until you have ev...