The Other 99%: A Podcast for Small Business Owners and Direct Sellers · Episode 85 · September 2, 2025 · 32 min
E85: Direct Sales Without Borders: Building a Business That Moves With You 16:9
In this episode, hosts Lisa Duck and Susan Larimer engage with guest Dena Gregory, who shares her journey in direct sales while managing the challenges of being a military family. Dena discusses how she balances her business with family life, the importance of customer care, and the role of community in her success. She emphasizes the flexibility of direct sales, the significance of personal connections, and strategies for maintaining consistency in business. Dena also reflects on her most rewarding moments and offers insights for others in similar situations. Takeaways: Dena started her direct sales journey unexpectedly after attending an online event. Being a military family allows Dena to expand her network frequently. Social media is a key tool for Dena's business success. Dena emphasizes the importance of personal connections with customers. She has moved four times in five years, adapting her business each time. Dena balances family responsibilities with her business through intentional planning. She prefers genuine communication over automation in her business. Community support is crucial for overcoming challenges in direct sales. Dena encourages others to evaluate what they can say no to for better focus. Her most memorable moment was earning her first incentive trip. Chapters: 00:00 Introduction to Direct Sales Journey 02:32 Navigating Life as a Military Family 05:35 Tools and Systems for Business Management 07:37 Balancing Family and Business 12:28 Customer Care and Communication Strategies 16:54 Overcoming Challenges in Direct Sales 22:53 The Importance of Community 25:21 Finding Consistency in Business 28:48 Memorable Moments in Direct Sales 31:15 Introduction and Gratitude 31:44 Engagement and Community Building Find Dena online @ denasathomespa.com Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Interested in being a guest? Share your story here Find Lisa on social: Facebook | Instagram | lisaduck.com Grab your ChatGPT Freebie here Find Susan on social: Facebook | Instagram | susanlarimer.com Grab your 5-Step Customer Care Cheat Sheet here Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!